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Zoe Cairns and her social media message

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Edited by Jonathan Vernon, Wednesday, 19 Mar 2014, 06:14

Three years ago I attended a day long course on social media advertising in higher education run by Zoe Cairns. She is a former PR/marketing person from Warwick Business School - I was representing the OU Business School. Those attending included LSE,  Bath, Imperial College ... LBS? And several others (blog post someone in here I should think). Zoe has just launched an self-managed e-learning version of the same. Having gone from 120 delegates or so a month she may now globally reach 1,200 a month? All this for the cost of investing in a web design and platform and approach that looks reassuringly familiar. I did a bit of something like this with Manchester Metropolitian a couple of years ago. 

Three things strike me:

1) Her plausible transition from facilitator to online brand hoping to reap the rewards of having more participants. This is the hardback book of the past. The 'how to ...' of e-learning in an inviting an saleable package.

2) The prospect, as I see it, of the subject champion, not the institution becoming the educator we seek out in a 'who's who' of learning. You feel, whether it is the case or not, that a big name of the subject is 'teaching you' - Niall Ferguson on history, Martin Weller on e-learning, Richard Dawkins on ... what is his thing? Atheasism? Biology? Zoology?

3) The value of repeating, refreshing or repeating a topic until you feel like you are starting to master it - practice for want of a word: continual professional development for the technical term. I take the view that a qualification is no more, nor better than a motorway sign - do you pull over at the first service station on passing it, or press on? And imagine this motorway on a hill: if you stop you can only roll backwards.

P.S. Over the last 24 hours this blog has received over 2,000 views. I have no way at all of knowing why, or who is reading this stuff! Do say 'hi!'

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