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Anna Orridge

Activity 4.1 PEST Analysis

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Political and Economic Factors

Merle Jacob & Tomas Hellström (2014) 'Opportunity from crisis: a common agenda for higher education and science, technology and innovation policy research' Studies in

Higher Education, 39:8, 1321-1331, DOI: 10.1080/03075079.2014.949531 (Accessed 17 November)

This article commences with the observation that there is a widespread perception of HE being 'in crisis': “A keen reader of the literature on universities would conclude that while the conventional wisdom is that change seldom occurs in universities, there are constant reports of universities being in a state of crisis... Universities are now frontline actors in the casualization of highly skilled labour (Gappa and Leslie1993; Raman 2000; Kimber 2003).”(p.1322)

The article refers to the impact of 'massification' on HE throughout the world (in other words, the expansion in provision), and the push for internalization and the professionalization of university administration which this has brought with it. Massification raised the question of 'quality', which is linked inextricably with 'standardization and accountability' (p. 1323). A concern with standardization has led to an increasing focus on accreditation, and the bodies which provide it. However, this standardization mean that the names of universities are becoming 'akin to a brand', and 'facilitates the deepening marketization of the university (p.1324).

"The turn to innovation and relevance in European Union member countries’ STI policies witnessed introduction of a new set of relevance and accountability criteria in the governance of research. Taken together, these two criteria unleashed the reign of metric indicators of quality. Relevance has gradually been interpreted as innovation-related knowledge which is measurable in patents and numbers of spin offs, while accounting for how one used research time is done in publications. The first expression of the latter was the UK’s introduction of the Research Assessment Exercise (RAE) now known by its more Orwellian incarnation, the Research Excellence Framework. The RAE introduced a nationwide system of peer-review-based evaluation of research quality.” (p.1324)


The article stresses that the 're-conceptualisation' of research has led to an increasing emphasis on the importance of journal publication for career academics. It also meant that a 'fictional narrative' developed in which the performance of different departments at a university could be compared. Universities were incentivized to separate 'teaching' and 'research' staff, dealing a blow, according to the writer to 'research-based education'.


It is claimed that there has been a retreat from the promise of higher education for all citizens in many countries. Universities have been redefined in the following ways: “(a) recasting students as customers, (b) re-visioning university education as a source of skills and increased employability, (c) treating universities as corporate actors and (d) framing cost sharing as a question of equity.” (p1325) The article wonders whether the idea of higher education creating 'good citizens' may be left behind by this drive.


Attention is also paid to the 'internationalisation of the governanace of universities' and the 'development of multinational' universities. (p.1326) The article stresses that internationalisation is now an important part of the marketing strategy of institutions which have embraced it. It notes that “Phenomena such as joint programming initiatives and the European Research Area Networks (ERANETs) are simply the latest in a development which has accelerated in the last decade.” (1327)


It is noted that university administration is now growing exponentially as a result of new management practices and policy initiatives. In the past, 'faculty' and 'admin' were very much separate spheres.


Finally, the article calls for a recognition that research and teaching must be seen as inter-connected. It poses the question: “Is the corporate organizational form and logic suitable for the modern university, or are there other directions for organizational and institutional innovation?” (1329) It points out that, although globalisation and the corresponding diversity of the student body is important in a select group of institutions, most universities still have locals as the majority of their student body. “However, unlike the first wave of massification where higher education and research were driven by the ideal of realizing and strengthening the nation state, universities today are all convinced that they need to measure up to a global standard.” (1330)


Relevance to my theme

The section about internationalisation is particularly important, as I need to consider that many of the EAP students will actually be hoping to enrol at English-speaking branches of universities in their own countries. This means that they will not necessarily be immersed in the culture of the English-speaking world as they pursue their studies. The drive for standardization in HE extends to EAP, and I may need to consider how my resource fits in with the existing frameworks, such as European language benchmarks.


Technical Factors

Gilbert, J. (2013) 'English for Academic Purposes' in Motteram, G. (ed.) Innovations in learning technologies for English language teaching, Longon, British Council, pp. 117-145 Available at: https://www.teachingenglish.org.uk/sites/teacheng/files/C607%20Information%20and%20Communication_WEB%20ONLY_FINAL.pdf (Accessed 17 November)


This chapter examines a number of technologies that have been, or have the potential to be, of particular use to EAP tutors and their students.


  • Concordancing and corpus analysis

    It is suggested that students use online corpora to conduct mini-research projects on how language is used. “For teachers, concordancing can offer input for materials development and classroom teaching, and provide a source of lexico-grammatical information about naturally occurring language. For learners, concordancing can provide opportunities for inductive learning, a resource for error analysis and correction, and opportunities for ‘serendipity learning’ (Johns, 1988, cited

in Flowerdew, 1996).” (p123) It is suggested that corpora are used to create learning materials and frequency-based word lists. The chapter makes reference to DDL, (data driven learning), a term coined by Tim Johns.

  • Web-based research the internet as information source in EAP courses

    It is acknowledged that computer research is now commonplace in EAP. However, a question is raised as to the assumption that such students are digitally literate: “In an earlier paper, based on a survey of computer use at HEIs in the UK, Jarvis (2004: 126) raises this concern:...[UK university] providers are focused exclusively on computers for language work ... it is surprising to note the confidence that providers have in the perceived understanding that EFL students are competent in the use of computers in their academic studies... Providers of EAP might ask the following questions...Do students really know how to access and evaluate relevant WWW sites? And how to paraphrase, quote and appropriately reference material from the WWW?” (p.129) The article goes on to point out that research on the web poses particular challenges for NNS, as it requires a particular 'critical mindset' and the ability to cope with a 'deluge of information'. (p.130) In a library, students will, to a certain extent, come by sources which are pre-filtered in terms of quality and reliability. There is no such guarantee on the web. To improve e-literacy, activities such as WebQuests are recommended.

  • Online Learning Environments: collaboration and project-based learning

    This was a particularly interesting example: “In another example, Kessler

et. al (2012) discuss how Google Docs can support a collaborative writing project

among advanced proficiency EAP students. The study investigated the details of

how students write collaboratively in using online word processing, and focused on

the types and accuracy of changes made by writers, and the levels of participation

within collaborative groups. As a result of their investigation and earlier studies,

Kessler et al. recommend that practitioners take a flexible approach to writing

pedagogy in order to take full advantage of new technologies for writing, as

students ‘engage in the writing process in new and unexpected ways’ (p. 104).” Some

case studies of Wiki were also explored.

  • Learning Management Systems: Additional Opportunities to Engage in Learning

Most EAP teachers have access to an LMS, usually Moodle or Blackboard. The article explores different ways in which this is used, as a repository, online space, etc.

In the conclusion, the writer points out an important aspect of technology in relation to EAP: “Many contextual factors influence the EAP teacher’s decision and ability to use technology. The most obvious and often cited of these is time. The intensive nature

of EAP courses and institutional demands to ‘get through’ the curriculum with

learners means that instructors can have difficulty finding the time needed to

judiciously investigate and integrate technology in their teaching” (p.140)


Relevance to my theme

The most obvious take-away from this is the importance of digital literacy when teaching citation and referencing. There is no way students can be taught about plagiarism without understanding the centrality of critical thought in online research. I'd also like to consider how I might use corpora as part of my OER.


Social Innovation: http://www.economist.com/node/16789766


This is connected to the idea of 'social entrepreneurship' which David Cameron was partly referring to in his drive for the 'Big Society', much vaunted in his first election campaign, but Barack Obama also created an 'Office of Social Innovation and Civic Participation', so it is clear that this is a very current idea. According to this article, this is more or less shorthand for public-private partnerships, and a drive to apply some modern business ideas and theories to the not-for-profit sector and bring 'productivity' to the public realm. Not many of these projects, however, have brought substantial dividends, a problem which it attributes to 'speed and scale'. Whereas as the success of a business can easily be measured in profit, it is harder to decide what defines success in a social project.


Relevance to my theme


Some OERs could be regarded as a form of 'social entrepreneurship', especially those which target the under-privileged. My project does not really fall into this category. However, the issues of economic sustainability have pertinence to the Openness movement in general.

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Anna Orridge

TMA1 Part Two Plan

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Edited by Anna Orridge, Tuesday, 3 Nov 2015, 10:54


Part 2: 1000 words (50%)

Present a plan for your project. This should include:

OERs on plagiarism, citation, referencing and paraphrasing already exist, but they often 'stand outside' English or EAP courses and can be very negative in tone. I would like to create a bank of lessons and activities that will enable EAP teachers to 'meld' existing topics (grammar, listening, reading, writing and vocabulary) with advice about plagiarism and intellectual propery.

  • a plan for preparation and initial research stage of the project (Units 1–6) (10%) I will need to find and analyze samples of online and offline resources on plagiarism for EAP teachers. I will also need to select software which will allow me to create a webpage and interactive exercises
  • the topic and scope of investigation. Tackling plagiarism amongst undergraduate students, particularly those who speak English as a second language. Worldwide, since 1980. I will not limit myself to any particular region, as plagiarism is an issue for all education institutions. I would like to adopt commucative teaching methodology, so I am unlikely to use resources created before 1980.
  • a description of at least four main sources of information you expect to draw on 
Duff, A., Rogers, D., Harris, M. (2006) 'International engineering students - avoiding plagiarism through understanding the Western academic context of scholarship', European Journal of Engineering Education, Vol. 31, No.6, 673 - 681. Available at: http://web.a.ebscohost.com.libezproxy.open.ac.uk/ehost/pdfviewer/pdfviewer?sid=2b324e08-b34f-4640-8e4f-336d2826d808%40sessionmgr4005&vid=1&hid=4107

Raihanah M.M., Hashim, R.S., Arezou, Z., Muhamad, A.M (2011) 'Developing a Critical  Response, Avoiding Plagiarism among Undergraduate Students' Procedia - Social and Behavioral Sciences Vol.18 pp.517 - 521 doi:10.1016/j.sbspro.2011.05.075

TurnItIIn resources, especially this webcast: http://go.turnitin.com/webcast/dr-seuss-
plagiarism

Open Educational Resources on plagiarism, referencing, citation, etc. http://www.readytoresearch.ac.uk/referencing-and-avoiding-plagiarism

Estow, S. Lawrence, E.K., Adams. K.A. (2011) 'Practice Makes Perfect: Improving Students' Skills in Understanding and Avoiding Plagiarism With a Themed Methods Course' Teaching of Psychology 38 (4), pp. 255-258 DOI: 10.1177/0098628311421323

  • a rationale for your selection of format (5%) Multi-media presentation. As I expect the OER to employ a number of different media, including animation, podcast and void cast, a presentation using these media would probably be the best way to convey the appeal of the resource to others.
  • a description of any new skills that you expect to require (5%) I will need to learn the basics of building a website, as well as creating vodka sts and podcasts.
  • an outline of any existing skills that you expect to draw on (5%) I have created interactive quizzes before using Moodle and Articulate, and I expect I will be able to use these skills when creating the website. I have also worked on citation and referencing for several colleges and universities, so I am aware of the errors and problems that tend to arise. 
  • any areas of uncertainty or risk (5%) One very obvious problem is that different EAP teachers will be using different citation and referencing systems. I will need to find ways to ensure that the resources can be 'tweaked' to take this into account. Also, because quite a few resources already exist on plagiarism, I need to ensure that mine is differentiated in terms of content and method. 
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Anna Orridge

Social media and challenging stereotypes

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Edited by Anna Orridge, Monday, 20 Jul 2015, 22:11

Watching this video, which is about common misconceptions about Africa, made me think about some of the discussions we've had about OER (Open Educational Resources), and whether it is right that we impose western educational trends on developing countries. I think most of us tended to think we should develop more of a dialogue or exchange of ideas.

I find it interesting to see that the lady in this video regards social media as a real game changer in this respect, with Africans able to present themselves and their lives, unmediated, to those outside the continent. OER, if properly managed, could perhaps have similar potential

 

http://www.theguardian.com/commentisfree/video/2015/may/27/eliza-anyangwe-africans-dont-want-stinky-tshirts-mythbusters

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Anna Orridge

How was Block 2

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Edited by Anna Orridge, Monday, 20 Jul 2015, 22:13

I found Block 2 a fair bit more challenging than Block 1, but that was to be expected. It was good to be able to consolidate some of what we'd covered earlier. I don't know why this was, but I also found it far harder to remember who said what. That might just have been because we read an awful lot more and on a greater variety of subjects. Anyway...

Highlights

  • Blogging. This was always something that I had assumed was not for me, mainly, I think, because I thought of it as a kind of diary. Diaries are great if you have a front row seat on historical cataclysms (Samuel Pepys, Anne Frank) or have a very interesting private/professional life (step forward, Belle Du Jour). But I just didn't think the musings of an ordinary Josephina like me would be of interest to anybody. But it's that 'anybody' which makes the experience unique and exciting. You're writing for an audience. Admittedly, it might be just one course mate, but it could be a total stranger who has stumbled on your page. And that awareness of somebody reading your thoughts makes it quite a different thing from a journal. I love the idea that I might be able to use this to share resources and network with new people.
  • Online debates. Doing a couple of rounds of a debate showed me some important things about online research its potential pitfalls. It's so easy to become blinkered to the flaws of your source material if you really want to find evidence for your views. It appealed to my competitive side, as well. I enjoyed finding out about OER and trying a few of the resources myself. It's stunning how much knowledge is out there for grabs now.

Bit less keen on...

  • Articles bristling with statistical terms. This is an area I need to focus on and understand. I want to become a skilled researcher, but my brain seems to rebel whenever I seriously engage with it.
  • Learning designs. What was that about? Quite enjoyed messing about with Compendium, though, and Cloudworks is something I'd like to return to.
Permalink 3 comments (latest comment by Ruth Jenner, Sunday, 7 Jun 2015, 23:52)
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