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MOOCs are a must to create sticky fingers

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Edited by Jonathan Vernon, Monday, 8 Dec 2014, 14:03
From E-Learning V

Fig.1  'Stickiness' and vibrancy

Staying power in a MOOC means keeping fingers on the keyboard

The subject matter and how it is delivered matters a great deal. I did the OLDS MOOC mentioned in the paper: it was long, demanding and complex. No wonder only 30 active contributors were left by the end - I'd got out a few weeks earlier. The starting numbers were low for a MOOC, 2300. You can generally add a zero or two at the start.  The OLDS MOOC was like a postgraduate course. The first I completed, First Steps into Teaching in Higher Education from Oxford Brookes I paid a hefty fee to submit an end of module assessment and have this marked - it is that that got me through to the end, a distinction and 10 credits towards a degree. Also the intimacy of small groups, the interest in fellow students from around the world, and close, constant contact from a team of educators and moderators.

There is every variable imaginable.

They will be and are as different as books, as TV shows, or traditional university courses governed by resources, platforms, financing, the educators and production team. And they are still in an experimental phase ... like television in the 1950s. 

Some completion rates are as low as 7% ... but if 100,000 started, as happened with an engineering course Stanford put up a few years ago, the figures are 'massive'. From this 7,000 they found that all of the top scorers outperformed the students who were on campus. They could then invite the top 'scholars' to apply for scholarships. They could also improve the course where they as educators were failing. The problem is if it fuels a hunger for higher education that cannot be satisfied ... over 200m students chasing 5 million university places globally.

How do we address that?

This paper covers the ground well.

Dropout rates of Massive Open Online Course: Behavioural Patterns

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