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In search of blogs to follow

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Edited by Jonathan Vernon, Tuesday, 20 Mar 2012, 15:01

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It's rare for me to miss a few days but the simple truth I am too wrapped up in the rebuild of one 'storyline' in the OU Business School website.

This and preparing another presentation, this time on 'blogging' having opened what will become a series with 'Social Media' last week.

I see three necessary phases in becoming a blogger:

  • Listen
  • Comment
  • Create (and collaborate)

'Listen' as in reading loads, being led wherever someone appeals to you, 'listening in' on the conversations that are being started and saving these sites to peruse regularly.

There were over 150 million blogs the last time I cared to seek out the statistics.

How do you even begin to find those few that you are prepared to read on a regular basis?

Clearly you cannot read everything; even in your own field of interest, unless it is the tightest niche, might have thousands of commentors.

I go for 'like minds', authors with whom you feel you could converse, those you wish to emulate, whose thoughts maybe like your own, but fully fledged.

I am currently following Andrew Sullivan a bit, but some of the many other bloggers he lists a lot. Andrew is British born and raised, though now living in New York, somewhat right-wing (has always been wedded to the Conservative Party), gay (he played the lead role in Another Country at Oxford though took a while longer to come out - at Harvard I believe.

Is his background relevant? Probably not, this is about intellect, confidence, informed opinion and a degree of early precociousness and desire to be heard.

His intellect and presumption took him to Oxford (Modern History) and then Harvard.

By all accounts, with 1,000,000 page views a month Sullivan has many followers.

He does this by

  • being well informed
  • being willing to express an opion

We look to commentators for 'breaking views', as another Oxford graduate of this same era puts it; though Hugo Dixon, a grandson (or great grandson) of Winston Churchill has a somewhat different background to that of Sullivan.

Irrelevant? Both men are a product of their intellect, so more nature that nurture in this case.

What they had in common as undergraduates was a precocious desire to express their opinion. Is it any wonder that we are drawn to what they have to say ? Even more so now than in previous eras we are in desperate need of people to filter the overwhelming deluge of information and offer some path through-out, in their different ways these too do it. All I need are other minds like these across other fields.

They make a convincing point succintly.

I'm clicking through the 60+ blogs Andrew Sullivan lists in his blogroll and find it hard not to click the 'save bookmark' option with every one of these. Nice when someone has done it for you, though I am yet to come across the UK equivalent. The idea that these are read but Sullivan regularly is also daft; look at my own blog roll (somewhere needs to tear a few off for me).

Any suggestions for the most informed bloggers to follow?

Stephen Fry is of the same ilk as the two given above, though more embedded in the performing arts than Andrew Sullivan.


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Just a minute sound-bites to make your toes curl ... Ten times

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Edited by Jonathan Vernon, Saturday, 3 Nov 2012, 20:21

Just search 'English language' and there are dozen of references to the use of words. I'm used to massive tomes on the subject, from the Cambridge Encyclopeadie of the English Language to the heft books by Henry Hitchings.

This therefore is a wonder, the whole thing in ten, one minute pieces.

The History of English…in just a minute x10

Could lectures be reduced to 45 single miunte pieces too?

A bite-sized comedic though academically sound-bite sized approach to learning – think “Just A Minute (BBC Radio 4) meets ‘The Reduced Shakespeare Company.’ Think Dr Who having to explain his prefernce for these Isles in a 60 second count down to the end of the universe. Which words we leave you discombobulated? Which ones tickled pink?

‘The History of English…in ten minutes’

Voiced by Clive Anderson, Scripted by Jon Hunter (R4 Mock the Week/The News Quiz)

“When did English speaking scientists get round to naming the  most intimate of the sexual body parts?

Voiced by Clive Anderson, this entertaining romp through 'The History of English' squeezes 1600 years of history into 10 one-minute bites, uncovering the sources of English words and phrases from Shakespeare and the King James Bible to America and the Internet.

Bursting with fascinating facts, the series looks at how English grew from a small tongue into a major global language before reflecting on the future of English in the 21st century. “

Philip Sergeant (FELS) was the academic consultant.

The idea is based on the Open University course 'Worlds of English'.

The History of English
Jon Hunter


Dr Phil Searegeant
Phil has contributed to U211 Exploring the English Language, A150 Voices and Texts, EA300 Children's Literature, and E854 Investigating Language in Action.

Phil is currently working on the production of U214 Worlds of English and am on the presentation team of A150 Voices and Texts.

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The printed book is a dead thing, the e-book isn't much better

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Edited by Jonathan Vernon, Saturday, 25 June 2011, 16:37
We're discussing Web 1.0 and Web 2.0 only because formal academic research takes so long and nothing will change a module within 7 years of it being written. Weller talking last week is a world beyond Weller of the MAODE, yet systems aren't in place to adapt responsively, and contact between tutors or profs and keen students is discouraged. We'll get this new book this year yet it is out of date already. We have to move on from the book as a constriction in the stream of knowledge to a living, pre-print vibrant thing.
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Why the world wide web 2.0 changes learning forever.

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Edited by Jonathan Vernon, Tuesday, 22 Dec 2020, 20:51

A pedagogy of abundance explains a good deal and changes everything

 

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From Dion Hinchcliffe

A pedagogy of abundance

This forms a chapter in Martin Well's new book.

If you are studying the Masters in Open and Distance Education MAODE (any module) with The OU you need to read this.

Weller takes us through a series of clearly expressed, persuasive steps, a brief history about the more recent shifts in education and how Web 2.0 changes everything.

I conclude that the nature of learning is reverting to its natural, un-institutionalised and a pre-formal classroom based model, whereby you learn on the fly vicariously, turning to groups and individuals of your own choosing, exploiting the abundance of the web to inform and connect, an apprentice of anything, perhaps even at times with a tutor or fellow students, in an experience that is more akin to that of a governess to child, or tutor to older student or expert and scholar.

Boyer (1990) established what scholars do

1) Discovery

2) Integration

3) Application

4) Teaching

It intrigues me that this set of activities or practices is precisely what one does in social media:

1) Seeking out through research those 'spheres of influence' where the discussions are generating something fresh and pertinent, that is informed, even scholarly and that you proactively integrate this 'sphere of influence' which might be an individual (blog, podcast, video) or a social media platform group, into your own online 'realm of thinking' through bookmarks, joining a group (and engaging in its vortex).

2) Engaging tentatively in some forums.

3) From observation on the periphery (Seely-Brown) to growing levels of participation you gain the confidence to apply what you understand to the degree that you too in turn not only express your thoughts in blogs, forums and discussion groups, but

4) find yourself teaching others, itself a learning experience. Weller implies that to understand what could happen in education we ought to consider the shift in the way in which we purchase digital artifacts compared to the physical object, that just as the abundance of music, movies and books in digital form has altered our behaviours regarding shops and shopping, so the ready availability of digitised learning materials is inevitably altering the way students view and purchase education.

We are moving from a model based on the economics of scarcity to an economics of abundance.

Here, though Weller doesn't offer it, a brief consideration of how centres of learning formed in the distant past is of value. How students gathered around a scholar, then as the technology made possible, books containing information and scholarly thought were gathered into collections.

The student and educators had to be physically present and thus our university towns were formed.

The formation of and subsequent success of establishments such as the Open University (begun 42 years ago) shows that separation of student and campus was possible where the technology and logistics meant that through books, TV, radio, tapes, and subsequently DVDs and the Internet the learning experience could be divorced from the campus. This dependence on the physical artifact is now dissolving too, the expense is no longer represented in the book, indeed the idea of a collection of many chapters in one place is challenged as the Internet allows far greater tailoring of content to the learning object.

Is this not a return to a more natural way of doing things?

Should we be turning for input here from to the social anthropologist and educational psychologist here?

Have we ever learnt in units of engagement that endure through the entire contents of a book in one sitting?

I wonder if the cook book as a model for e-learning is an apt one?

Chris Anderson (2008)

The future modus operandi might be to give away '90% of a product to earn 1 %'. The logic of accepting the way in which digital stuff is created, marketed and sold implies that the 'long tail of higher education' (let's keep kids at school for now), will give much more control to the student purchasing their education; that niche and tailored learning will be desired.

Of far greater worry, unless you and your institution are readily able to embrace change as an early adopter, is that modules themselves, like a set of wikipaedia pages offered in a myriad of personalised sequences, can be assembled like a set of smart Lego bricks by the learner themselves making substantial parts of an institution's functions redundant. Indeed, being able to slot in up-to-date content, easily achieved beyond the confines of a module, is indicative of a weakening in the relationship between institution and student.

There is less dependence on specific course materials when most references can be sourced with ease.

Even the social aspect of the campus based education is challenged

Think of it as a form of tourism, education as an opportunity to socialise, be entertained and to entertain, then this can be done online. (Don't we all go to university as undergraduates for the 'crack'?)

The gap between the physical and the virtual experience has closed

Can learning be purchased, consumed and certified like an eBook from Amazon?

Should the Milton Keynes Campus of the Open University be taking greater head of the vast distribution warehouses of Amazon on the other side of the M1?

Do you need the expert if their insights can be purchased through various forms of asynchronous communication? (a book) Or their synchronous insights and expertise supported by the hour through a webinar or Skype-enabled tutorial? If the sphere of influence is reduced to that of professor and scholar, as that between a piano teacher and pianist do we need the institution at all?

And in a world where all qualifications are not the same even if they have the same name, is the only outcome that matters for the individual, their job and how they consequently perform (or if it is an MBA how their business performs)?

If the same learning outcomes are offered, using largely the same set of materials in a sequence that is logical and engaging and will in any case be far more challenged or enabled by the context in which the student is learning, then surely the deciding factor is price and the only way to decide on which price to pay has to be a combination of the depths of your pockets and the perceived and actual desirability of the brand.

If Harvard Business School, for example, as the Mercedes of business schools, can now offer, like the car manufacturer, a range of products to suit different pockets, all with the same brand values and distributed with ease over the Internet, then how do others compete?

Or what if its star product, once limited by the physical limitations of a campus and the manageability of a cohort can be purchased by thousands?

Perhaps in a growing market, with significant demand, space remains for many players and new players. However, as any Internet search shows, if you are learning online the deciding point, exactly as a purchase of a packet of Cornflakes, comes as you reach up to the shelf and select product B rather than product A.

Might it be, that having been the only product for several decades, the Open University's 'product A' is competing with a rich alphabet of alternatives, many written and supported without doubt if you look at the lists of academics and personal by people who were originally taught by or taught at The OU.

If the model is to give away the digital object and make money on the physical then Oxbridge, Ivy League and other campus based institutions could potentially increase their intake 12 fold by running all courses online, with physical presence limited to three one week long residential sessions.

The College turns into a B&B with the residents changing every week, rather like the turn around days you have at a resort.

At no stage is contact with fellow students, tutors or the college itself ever diminished, as everyone is readily contactable thanks to a smartphone and a laptop. Likewise distance learning Institutions such as The OU to compete with these upstarts should offer a campus based experience by creating permanent bases strategically all over the world.

  • Freemium
  • The Long Tail

If we think of education as music, then we have two forms, the folk form inexpensively delivered in homes and community spaces and the elite form of the expert or most popular performer in access-restricted palaces and assembly halls. Whilst historically we have seen the music industry of the last century as the democratisation music, in hindsight, with the Internet, even this looks like a restrictive practice, holding purchasers back by the schedule of production, distribution and sales. Books are going the same way as CDs; as both are formats for learning materials, is it not simply the case that with lectures, tutorials and assessment online, that there is an expectation from all quarters that we can have it all, anywhere, any time? And that this can be achieved by any institution. It isn't difficult to digitise content, you simply don't go to print. Brand, like purchasing Cornflakes, the price and what you can afford is the only differentiator.

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An activist model.

While access to expertise remains rare, we have access to journals, videos, blogs, podcasts, slidecasts, also discussion forums, comments, and blogs. Weller (2011)

And these experts, certainly in distance learning institutions, are often bound only, like the students, by lengthy threads to remote locations. Their reputation, the weight of their knowledge a product of those parts of their thinking that has been published for public consumption. It then comes down to the quality of learning experience through tutors, online and other support. We should think of each online module as a virtual game, with all those ins and outs and possibilities thoroughly tested for the experience; exactly, in fact, as occurs in the Institute of Educational Technology at The OU.

Siemens (2005) considers the shift to greater control by the learner rather than the institution.

Constructivism, social constructivism and now connectivism are the learning paradigms. If education at close quarters in the Oxbrdige tutorial, involves dialogue, reflection and critical analysis, these are the same qualities that can be achieved online at less cost and at greater convenience.

The essence of learning

Conole (2008) Web 2.0 the collective and the network.

As in the physical world with its cliques and networks, from old school-tie to Free Masons, so online, despite our desire to exploit the ability to connect, there are controls and limits. You cannot wade in and exchange with much authority, the hero expert author of the books or papers yiu have come to admire. Seely-Brown and others are right to consider how all of us, unwittingly or deliberately, first engage as an apprentice of some sort. We must begin on the periphery. If dropped into the heart of things too soon our ignorance will mean we have no purchase at the centre and centrifugal forces will cast us aside.

As one commentator is right to point out, the Internet is the real world. A movie, or novel is fiction, but online with increasing ease, we behave in just the same way with someone a thousand miles away as someone sitting opposite us.

Web 2.0 = niche communities, social purposes, collective political action, amateur journalism, social commentary.

Just as we can have the successful, recognised and respected amateur journalist and amateur sports coach, so surely can we have the amateur academic, if only in the sense that none of these people are paid. We can all surely think of professional journalists, coaches and academics who are amateurish in their words, actions and thoughts. Just as there are successful 'citizen journalists' even the 'amateur novelist' who self-publish are there not likely to be 'amateur scholars' even tutors, anyone with that vocational desire to share their thinking in order to develop the knowledge of others?

Have we not reached a stage with the plethora of quality content online and the multitude of groups that you could join, that you could learn a great deal to a high academic standard or level of performance, entirely for free both in cost terms and the constructs of an educational institution. You may not have the piece of paper at the end of it or the letters after your name, or indeed the title before your name, but when did any qualification qualify you to do something with it?

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Seely-Brown and Adler (2008) talk of this shift to participation and demand-pull.

They talk of education being:

  • Free
  • Abundant
  • Varied
  • Easy
  • Socially based Connections light

Shirky (2008) Organisations

User generated content

In a world of abundance the emphasis is less on the creation of new learning materials than on the selection, aggregation and interpretation of existing materials. We don't need more, we need systems that let us draw in the freshest and most significant content on the fly. Dare I also suggest that just as music is easily copied and shared for free, that course content, and the learning design can just as easily be lifted and reconstituted? Weller 2011 i.e. New learning content becomes the remit of students who through the abundance of stuff and connectivity generate new content. The trick is to isolate those places where people of a like-minds gather. You cannot join more than a handful of groups and take part and so contribute or gain anything. The tasks therefore becomes to find or form such groups.

Barrows and Tamblyn (1980) problem based learning. Is identified as the old way of learning.

That you present a problem then teach a way to solve it.

Wenger (1998) the social role of learning and apprenticeship as 'legitimate peripheral learning'

Bacon and Dillon (2006) Communities of practice.

Siemens and connectivism.

The real issue is user-based content. Eric Schmidt, CEO Google. More content is generated and put online in any two days in 2011 than was created, published or broadcast between the development of the first means of mass distribution, the printing press and the coming of the Internet. We do in our millions, with extraordinary ease, in 48 hours what had taken some 600 years to do.

REFERENCE

Weller, M. (2011) in Spanish Journal of Pedagogy, 249 pp223-236

 

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Have you established an online business that started out in life on the kitchen table?!

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I found this fascinating, so whilst it is flagged broadly in social media groups away from our student blogs I felt this one might be of interest to some folk.

The Open University Business School are undertaking research into the experiences of people who run their own on-line businesses that are, or were originally, based in the home. 

Whilst the importance of new businesses to the economy is often stated, home-based businesses are often overlooked. 

This sounds like me on the kitchen table on various occasions over the last 12 years!

The study adopts a fairly broad definition of on-line businesses. 

Examples are web developers, selling on-line or on-line communities.

The researchers are interested to talk to individuals who have established home-based on-line businesses. 

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21 good reasons to blog a lot

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Edited by Jonathan Vernon, Tuesday, 20 Mar 2012, 15:42

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'It seems to me that I follow only the most accessible thread. Three or four threads may be agitated, like telegraph wires, at the same time, and if I were to tap them all I would reveal such a mixture of innocence and duplicity, generosity and calculation, fear and courage. I cannot tell the whole truth simply because I would have to write four journals at once. I often would have to retrace my steps, because of my vice for embellishment'.

Anais Nin

(Henry & June, Journals, July 1932)


A diary can be  many things:

1) a record of what happens to me and around me each day

2) a notebook for whatever I’m reading

3) a record and analysis of dreams

4) a place to try my hand at exposure

5) a place to describe how it is, or isn’t;

6)a place to practise lies

7) a place to drill, thrill and hone my skill

8) a place to underplay, exaggerate or avoid

9) a place to lose myself in Truth

10) a place to play

11) a place where a blank pages means something as a day missed is a day when I’m too ill, too depressed, too drunk or too bored with it writers keep diaries to record events -a writer’s journal I do this; working up events until they have become more real that reality as I obscure what happened with scene setting detail and by bringing narrative order to the muddle of a daily life.

12)  At times I write as a drill, to practice, at others because I feel an obligation, it is what I do most days, every day.

13) I use these pages to extract a writing style and extricate myself from the bland.

Lately a form has emerged as I tripped and stumbled over a keyboard I’ve been hacking at the undergrowth until I have found my way, happily pursing forest paths and following streams back to their source.

14) I keep a diary as a record of events: what I did, where, with whom.

At times I reduce the diary to bullet points, satisfied that I've not lost the day forever to obscurity.

As a painter I had to draw what I saw, from reality, not straight out of the mind or by copying.

As a writer I hoped at first that I could write candidly about reality and once I had established that I could progress to fiction.

Do I want to put my life under the microscope?

Am I writing postcards to myself?

It all counts. It all mounts This writing is never supposed to be a draft of anything Francois Truffaut said he felt it was necessary to read everything to give the mind food and things to smart against. It is worth reading all kinds of things.

So how many diaries or journals do I need?

15) a dream book

16) a diary for a straight log of what I did during the day

17) a journal as a notebook (as here)

18) a memory jogger

19) something for assessment/analysis of what I am thinking and reading

20) a scrapbook.

How many is that? Would four do the trick?

You should try it for a year

There comes that moment when you can reflect on what you were doing exactly a year ago amd to feel the same every time another entry is composed.

I kept a five year day for eight years in my early teens: the five lines per day are hopeless unrevealing.

I washed my hair, cleaned out the rabbit kind of thing. Some rare moments bring back the day or event. I began to record dreams in my mid-teens, tiring off it when I found I could recall four or more dreams each night taking several hours to write them up the following day.

I kept a scrapbook and dairy in a ring-bind folder when I went on an exchange with a French boy and repeated this around my 17th birthday, filling a folder in one month and so realising I needed a different approach.

Then I settled for a page of A4 per day every day, not less and rarely more.

21) Write as much or as little as you like.

Being able to write as much as I liked I found myself filling a dozen pages plus and so quickly lost the detail that would have otherwise identified the day, month and year. I wanted to buy a scrapbook again for ages.

Then along came the Web.

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H800 80 Week 19: Mobile devices, mobile learners & Web 2.0

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Edited by Jonathan Vernon, Friday, 5 Oct 2012, 06:28

From materials and commentary prepared by John Pettit (2008)

Of courses it is learning if it is on a mobile phone or any other device. Do we mean informal or formal learning? Vicarious learning or didactic? Stumbling across knowledge, or reading formerly to pass an exam? Does it matter? These devices blur the distinction between a means of educating that may eventually look dated and specific to an era.

Do we need campus based universities?

Kids can have their kicks in Ibiza then study online while holding down their first job.

Give the campus over to the retired and unemployed.

Do we need schools?

And if so, instead of being at the centre of a child's education, perhaps they become as tangential as a visit to the leisure centre of supermarket because you are better linkedin to the educators and the content when you're away from the place and all its distractions.

When do you ever not learn even if you don’t know it?

It depends entirely on what the device is being used for. Apps have shown how versatile we are at throwing activities and qualities at these devices. People want this stuff.

Is a laptop mobile? What about the old Apple Classic? I used to take it out into the garden on an extension cable and view it inside a cardboard box while sunbathing. Was that mobile? I can read in the bath on a Kindle and click through RSS feeds on the iPad while the Kettle boils. Might it simply feel as if all these people are following me around?

There are degress of mobility. Working in TV we carried around with us monitors to watch content back during a shoot. The thing was no more portable than a hod stacked with bricks.

When I read formal and informal learning I wonder if this equates to whether the learning is hard or easy. I have acquired knowledge in a formal setting and had a laugh, equally in an informal context without the self-motivation and will I have found informal learning very hard to do.

It is sometimes claimed that handheld digital devices allow students to learn at anytime, anywhere. A more nuanced position argues that the devices have the potential for ‘any time anywhere’ learning but that many other factors come into play.

For example, some devices may be easy to handle but have small screens that don’t allow easy reading.

Far from being hard to read the small screen is better suited to the narrow field of close vision that we have. So what if it is like looking through a letter box. If you want to concentrate why look at more?

A device can become too small. Too portable. As a video producer I have seen kit shrink so much that a device the size of a child’s shoe will generate a HD image and for $75 a day you could hire a camera that delivers 35mm quality. Making a film though with a device so small creates instability, you need some weight on your shoulder if you want to keep the image steady.

The portability and size of screen is less relevant than the affordances of the device, the fact that an iPad doesn’t support Flash, or Android is having problems with Google Apps, that is, if you are using learning materials that require specific functionality that isn’t working.

As for screen size, people may watch a blockbuster movie on a giant screen at the Odeon Leicester Square or on a Smartphone or palm-sized gaming device that is no bigger than a spectacle case; here what matters as with any movie, is the quality of the narrative, not the size of the screen.

Where a device’s portability comes into its own, as the person who recently made a phone call from the top of Everest, is the portability. Another extreme might be a cave diver with a device the plots the route for a cave system, or a glaciologists relaying pictures of a feature in a Greenland ice-sheet to colleagues thousands of miles away that informs the research.

‘Patterns of usage differ widely, and the fit between people’s lives and the devices they use can be very close.’ (Pettit and Kukulska-Hulme, 2007, p.28)

Is an apt way to express a new term being used in the Open University Business School to describe applied or practice-based learning that gets away from the ‘distance’ tag, that is to call it ‘nearness’ learning. (Fleck, 2011). I also like the idea of ‘intense but provisional,’ people’s attitudes are brand specific, with the Mac vs. PC split of computing now a split between Windows, Mac and Android (and others).

People chose brands to simplify the choices that have to be made between a plethora of devices, between Sony, Nokia, Goole and Windows, as well as between network suppliers, be that O2, Vodafone or others.

There is another way of looking at it though, if you come to see that all these devices offer the same sets of services and tools, from QWERTY keyboards, to a camera, from messaging to phone calls, to the hundreds of thousands of Apps, and in the case of the latest Windows phone … Windows software from Outlook to Docs, PPT to Excel.

Is size such an issue?

People have managed needlepoint for centuries and once painted miniatures. There is an appeal for the tiny sometimes, just as there is for the massive. In this respect the device becomes a reflection of the person’s personality, as well as the depth of their pockets, the availability of others services, from a signal to 3G (or not), even to the power to charge batteries.

Personal choice, celebration of variety, offering a smorgasbord rather than the continental breakfast.

‘That well-known random-access device consisting of ink on bound sheets of paper may still have plenty of life in it yet!’ (Pettit and Kukulska-Hulme, 2007, p.28) expressed in 2007 is how in 2011 writers in the e-magazine Reconstruction 6.4 describe the ‘long-tail’ of the blog, that definitions have become meaningless, suggesting that the varieties of ways to do or have what we have continued to call a ‘blog’ is as varied as the ways we have over many centuries come to use paper.

Drawing on a paper written in 2007 on research presumably undertaken a couple of years previously, it strikes me that ‘the world has moved on’, to say the least – though not enough. This exercise is looking at the extraordinary capabilities and uses for a device that in 2011 can offer somewhat more than was possible four years ago. This doesn’t mean to say we have the things.

From my own perspective I came into the MAODE (this time round) with an eight year old iBook that had trouble with some software, things as simple as PDFs and the latest versions of Flash as I was unable to upgrade the operating system. Working from a smallish screen I found myself printing off too. For the second module I had access to a better laptop and plugged it into a good-sized screen that allowed me to see a page of A4 at a time or to swivel the screen and have two windows open side by side. During the course of my third module (this one) I found myself without a particular device, but with access to a desktop, a laptop, even an iPad (and have used a Kindle to read some 16 books). Here I found myself putting everything online, into a blog and e-portfolio so I could access whatever I wanted wherever I was (or whichever device was available), as well as having the cataloguing, aggregating, sharing affordances that this has given. Any device, however mobile, and whatever size, can tap into this content.

The problem now, isn’t simply, for me at least, is the overwhelming volume of content I have put online, which despite adopting various approaches to keep track of it, has split into a number of blogs (OU, Blogger, WordPress, and Tumblr), a number of cloud galleries/warehouses in the sky (Flick, Dropbox, Kodak and Picasa Galleries, My Stuff, Pebblepad).

It is apt that I blog under the name ‘my mind bursts’, because it has, and is.

Like having a thought, or recalling some event or fact seemingly on a whim, I find I stumble across these ‘mind bursts’ quite by accident, forgetting the number of blogs, for example, that I for a period started only to abandon so that ‘serendipity’ has a role to play through the myriad of links I’ve also made. None of this has helped by finding myself with three Facebook accounts and unsure how to delete the ‘right’ one.

The attitude can only be to ride this like the web surfer of a decade ago – to run with it, rather than try and control it. You meet friends coming off a training a Liverpool Station, you do not need to know who else is on the concourse, the timetables for every train that day, week or year. To cope with the overwhelming quantity of stuff tools to filter out what matters to you at that moment is coming to matter most.

Currently I find myself repeatedly drawn to the activities of Hugo Dixon, a former Economist and FT journalist, who set up a business he called ‘Breaking Views’ to counter what he already by then perceived as a deluge of online information and the old print-based expression ‘Breaking News’; we would come to need as some pundits predicted fifteen years ago, ‘information managers’ or ‘information management systems’.

I wish I could reference the expression properly but ‘Freedom is lack of choice’ is one of my favourites; sometimes filters and parameters have their place. I enjoy using a Kindle as much for its limitations; it is something I can take to bed knowing that it’ll send me to sleep, while an iPad keeps me up all night.

REFERENCES

Fleck, J (2011) Association of MBAs Conference Video 2011

Pettit, John and Kukulska-Hulme, Agnes (2007). Going with the grain: mobile devices in practice. Australasian Journal of Educational Technology, 23(1), pp. 17–33.

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Social media and the nature of connectiond for learning

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Edited by Jonathan Vernon, Sunday, 23 Oct 2011, 13:04

quote 16 May 11

Social networks tend to disproportionally favor connections between individuals with either similar or dissimilar characteristics. This propensity, referred to as assortative mixing or homophily, is expressed as the correlation between attribute values of nearest neighbour vertices in a graph.

Recent results indicate that beyond demographic features such as age, sex and race, even psychological states such as “loneliness” can be assortative in a social network.

In spite of the increasing societal importance of online social networks it is unknown whether assortative mixing of psychological states takes place in situations where social ties are mediated solely by online networking services in the absence of physical contact.

Here, we show that general happiness or Subjective Well-Being (SWB) of Twitter users, as measured from a 6 month record of their individual tweets, is indeed assortative across the Twitter social network. To our knowledge this is the first result that shows assortative mixing in online networks at the level of SWB.

Our results imply that online social networks may be equally subject to the social mechanisms that cause assortative mixing in real social networks and that such assortative mixing takes place at the level of SWB.

Given the increasing prevalence of online social networks, their propensity to connect users with similar levels of SWB may be an important instrument in better understanding how both positive and negative sentiments spread through online social ties.

Future research may focus on how event-specific mood states can propagate and influence user behavior in “real life”. — [1103.0784] Happiness is assortative in online social networks

We need everyone out there if everyone is going to be represented.

 

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The value or otherwise of 'User Generated Content' in education and corporate communications

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Edited by Jonathan Vernon, Tuesday, 20 Mar 2012, 15:53

JFV%2520Producer%2520Director%2520Writer%2520IVCA%25202012.JPG

From Wikipedia with commentary.

Aggregated here though shared for the value of thinking about the myriad of ways we now generate content and the way user generated content has value that is different from content produced or published by institutions or corporations.

You see a programme and talk about it at a party. Or you talk about an event which a writer picks up and puts into a novel that is made into a film. Where does the conversational like disembodiment of the idea from a person's head 'find legs' and get a life of its own. How should we use and value all of this 'stuff?' Perhaps in exactly the same way that we differentiate between journalism and scholarly writing, between chat (even if on topic) around the 'water-cooler' compared to a more formal teasing out of ideas in a tutorial.

It all matters, you just have to navigate around the choices with some sense of their different meanings and values.

What I favour about user generated content is how authentic and immediate it is. Think of the footage from smartphone of the Tsunami in Japan this March. The user generated content not only trumped the TV networks, but is already being applied in academic reseach by placing scholars at the point the footage was shot so that further analysis can be undertaken on what happened and the lessons to be learnt.

We live in interesting times.

For other uses, see UGC (disambiguation). User generated content (UGC) covers a range of media content available in a range of modern communications technologies.

It entered mainstream usage during 2005 having arisen in web publishing and new media content production circles.

Its use for a wide range of applications, including problem processing, news, gossip and research, reflects the expansion of media production through new technologies that are accessible and affordable to the general public.

All digital media technologies are included, such as question-answer databases, digital video, blogging, podcasting, forums, review-sites, social networking, mobile phone photography and wikis.

In addition to these technologies, user generated content may also employ a combination of open source, free software, and flexible licensing or related agreements to further reduce the barriers to collaboration, skill-building and discovery.

Sometimes UGC can constitute only a portion of a website.

For example on Amazon.com the majority of content is prepared by administrators, but numerous user reviews of the products being sold are submitted by regular users of the site.

Often UGC is partially or totally monitored by website administrators to avoid offensive content or language, copyright infringement issues, or simply to determine if the content posted is relevant to the site's general theme.

Just because you 'generate' stuff doesn't mean it will be permitted. How does a business or institution manage often valuable input from stakeholders? Do you 'cut your face off to spite yourself'by disallowing such stuff? An organisation that shuts down the voices that sing its praises are surely shooting themselves in the foot.

The very nature of the networked, online, switched-on world in which we now leave favours those, like Cisco Systems with its 1300 employee blogs, that embrace what is going on. Indeed, this number of activity would and does quickly drown out the detractors. Use the power of the crowd to police your message, because you never can.

Think of it as having an Open Day every day. People come and go. But the crowds swell. Do you issue edicts then send trained staff off to tell people they can or annot talk about x or y, or talk at all? And if they are going to talk, it can only be in a specific location where everything you say will be recorded, delayed for moderation, and only then shared with a myriad of additional tags attached ot it that are not of your choice. Might this be like talking through a gas-mask.

I do wonder.

To fail to engage is to disappear. Institutions will be noticeable for their absence. The advantage the OU has are the numbers of students and alumni. If research suggests that only 1% of those active online blog, then the OU should expect 3,000 to be out there. If we add in alumni groups this figure might rise to 30,000?

(And don't give me the generational thing ... research, take that by Richardson 2003,2005,2007,2011 at the OU knocks that nonsense on the head). IT has nothing to do with when you were born, and everything to do with personality, education, having the kit and making the time.

Here's a thought, if you want to police content who should do so? The publisher, editor or print unions? Does it not have to come down to the audience deciding what they consider acceptable or of interest to them or not?

Just let 'em have it.

There's enough out there for the dross to get lost and enough like-minded people on your side to drown out the miscreants or the negativity as it inevitably, occasionally, occurs.

Trust them.

If someone is proud of who they are and where they work and what they do, let them sing its praises, let them create supportive content. Encourage, enable, even reward and from time to time offer additional resources if they are on a roll and readers are flocking to their banner.

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Unable to edit from an iPad

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It ain't perfect. I can't scroll through text boxes such as this in edit mode. Nor if there is a share function can I pick through the lists. At what other things is an iPad rubbish? The glare and reflection makes it hard to use in some locations (conservatories are particularly bad). Too heavy. Dreadfull for neck pane and I start getting reptitive pane from tapping away on the glass.
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When your iPad turns flat it should turn into paper.

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Edited by Jonathan Vernon, Wednesday, 22 June 2011, 01:01
The battery was flat. Need I say more? Attending a debate hosted by The IET and attended by many of our favourite academics I could have tweeted and voted along with some of them, instead like Gill Kirkup I took notes on a pad of A4. Simply because the battery had gone on the iPad. I did at least record the entire 'debate' on a digital recorder. What chance e-learning if the electricity runs out? Out of 13 there were 3 on iPads, including Martin Weller stabbing at his keyboard as if he had socks on his hands. There were two lap tops and a smartphone. Of the remaining, three took no notes at all. Does it matter how people voted? Not with this sample.
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H800 WK19 Twitter

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Edited by Jonathan Vernon, Sunday, 1 July 2012, 17:52

I feel like a Kaizoo player in front of the Great Whirlitzer organ.

Reading 'Twitter for Dummies' doesn't help, but I am trying to master Linkedin, WordPress and Facebook at the same time. Which strikes me as trying to learn to play the violin, obeo and piano at the same time as having to conduct.

Thus far I manage the following:

  • Compose blog in Wordpress.
  • Tweet.
  • If it is OU related add the appropriate #.
  • May also add ^JV

I've been doing this for the 'Made in Britain' series with Evan Davies which starts on Monday with Business School input.

My handle in Twitter is JJ27VV. Someone had my name. This has stuck for a few years.

As I get my head around the OUBS website and this content is refreshed I and others authorised/enabled to do so, will Tweet pertinent content too.

Adding to the noise? Or or value? A must have ... because everyone esle is doing it?

I may Tweet things I find of interest, adding the hashtag or not. I am just as likely to 'Share' by sending the content to one of several WordPress blogs first.

There IS an educational value to this constant chattering, and that is to listen in and join conversations on something that is current.

So this week it might be conversatons on m-learning. (A suffix that is likely to become more quickly redundant than e-learning).

I wish I had the details to quote the person properly but in an interview a few weeks ago someone said 'research into a subject until the narrative reveals itself'.

I feel I have reached a stage where conversations that made no sense to me a year ago, now make sense and I can pick out threads, create my own narrative from it, even place the 'level' of conversation somewhere along that person's learning journey so that I can compare it to mine.

This in turn, again, there is a person to quote ... makes learning with this technology more akin to direct, face-to-face conversations that in the past would only be picked up by physically being on campus, in a student common room, lecture hall or tutor group.

The 'democratization' of education that I dismissed a year ago occurs because more often or not, the undergraduate gets to listen in and even join in discussion in the 'senior common room,' as it were.

This in turn picks up John Seely Brown's idea of learning through participation, starting on the periphery whoever you are and through listening and engagement slowly being enrolled and brought into the group.

Off hand I can think of my brother who develop his passion for all things mechanical buy watching his grandfather, then hanging around competent hobbyist mechanics, or pestering people who were servicing Mums car. He read the magazine, watch the TV shows, 'listen in' to the conversations and goings on around go-kart race tracks. He never had a lesson but is more than capable of rebuilding any car under the sun today.

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An odd way to use a blog?

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Edited by Jonathan Vernon, Saturday, 18 June 2011, 15:54
Bellow there were the 18 pages I used in a presentation on Social Media. Each page is like a slide in Power Point. Having paused to take comments I should add these too - make it Wiki-like. In my social media website in wordpress I can offer a password to each page. Why? To practice what I preach. Collaborate. Two minds are better than one and many are better still. I see this here to indicate that a blog is but a collection of affordances; you can do as you wish.
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DSLR sound and images

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Edited by Jonathan Vernon, Monday, 29 Aug 2011, 16:09
http://www.pauljoy.com/workflow/canon-dslr-interview-workflow/
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Oubs alumni to follow

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http://pivotalthinking.wordpress.com/
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H800 WK17 Computer Lab to iPad for e-learning

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Edited by Jonathan Vernon, Wednesday, 17 Oct 2012, 04:30

Simply to offer a different insight while acknowledging the above, I was, in 1983, introduced to the wonders of the University Computer Lab.

'Back then' this wasn't an elective, but rather signing up to some additional, extra-curricular training.

It did not appeal one bit; I could imagine to some degree where it was going and its necessity in one of my options (remote sensing from space), but to achieve anything (I am neither computer literate or mechanically minded), it struck me, as was the case, that your required a certain mindset (that of an engineer or mathematician). Because it was in little demand, not networked, bespoke to a project and housed in one place it was akin to joining the stamp club and about as exciting. It was however 'on request,' rather than compulsory and could with ease be ignored.

I wonder if a more laissez-faire approach would work?

More of an internal market in an organisation where choices are offered to individuals so that the decission making could be more bottom up than top down? i.e. you have a budget, you pick the kit you'd like, the software you need rather than being prescribed a piece of kit and software and obliged to learn it.

I imagine the moment I can afford to buy a Mac I'll do so.

The simplest analogy would be is that I feel I've been told I have to use a Rotring pen and a ruler, but I'd prefer to use a soft HB6 pencil and a pad of cartridge paper. The end result, the task or peice of communication I have to deliver will be the same, I just get there 'my way,' rather than 'your way'.

My university experience from the 1980s, to that as student and now insider thirty years on at the OU is different, however, invited to meet a group of Associate Lecturers yesterday to have my mind picked regarding web-conferencing, Elluminate and synchronous learning in general, I was struct not by how things have changed, but how what matters hasn't changed at all - there are educators who are fascinate by and passionate about what they do.

There is a desire to do the best by their students and to get their heads around what tools could be used to improve or enhance this experience. Even speaking with my 85 year old father-in-law, a former prof who still 'teaches' I am struck by this vocational zeal, which is shared whether by email and Skype, by snailmail or a tutorial, collaboration on a book, or giving a talk (still) at a summer school.

The lesson I have learnt therefore is never to let the technology get in the way of this experience, that between educator and student, the knowledgeable and the less knowledgeable, playing on this inhate human desire to share our experience and knowledge whatever that might be.

Increasingly, when discussing the merits of kit or software, I return to this theme, that people have not changed and that the natural relationships that form between people in markets, in villages, in communities, is what we crave and repeatedly recreate online in a multitude of ways.

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New blog post

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Edited by Jonathan Vernon, Sunday, 4 Sept 2011, 12:49
(69252) Frauke Constable should be featured as a student blogger on OU Platform. http://bieni64.wordpress.com/ Sean%252520Brady.jpg also Sean Brady
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ELizabeth 1st to e-learning - four centuries on are we trying to treat everyone like a little princess?

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Edited by Jonathan Vernon, Monday, 29 Aug 2011, 09:04

The view I have formed during the course of MAODE and now that I am immersed in the perfect pool for e-learning I find that the vastness, and the complexity of the issues, from learning design, to the technology, from course materials to access, the whole gamut of what should or could be done, has been done, rightly or wrongly, and how we respond to current changes (student funding, Internet, global demand for higher education/life-long learning to the highest level) boils down to understanding people.

How and why do people learn?

How is this best achieved?

Always see it, whatever the scale (and there are student cohorts in their thousands on some OU modules), from the perspective of one person and their unique and shifting circumstances, abilities, weaknesses, desires, hopes, technical ability, financial and family situation, geographical location, employment status, mental and health well-being.

It still strikes me that the basic student profile is so limiting in what we are asked to provide, and yet I suspect a few clicks on a drop-down box does influence where we are placed. I know that being on my third and final module is a key reason to allocate me to one group over another, that the desire for this mix of those new to the course and those with more experience is deliberate.

It may suite the OU to have in a group of 16 a split three ways between those on their first, second or third module. Selfishly, it would suit me to be in a tutor group of 'module threes'. We are more alike because of our shared experienced; as like minds we would achieve more. Indeed, I wonder if the needs especially of those on their first module would be better catered for?

A crude marker that assumes mistakenly something about this individuals character and disposition.

I appreciate too, on the other hand, that it could be invasive to go through a heftier profiling process, however, I think such effort would be rewarded and probably show up as improved retention as people's individual circumstances, whether trivial or massive, would be, to some degree at least, accommodated.

An idealist?

Princesses Elizabeth had, in the 16th century, one-to-one tuition, specialists, the best in their field. What she'd learnt dicated by others, preparing her from an early age for what might be expected of her. Four centuries later can something like this not be made possible for many more? All it takes is for someone who knows stuff to spend time with someone who does not.

Above I suggest we need to think harder about the student, as a person, in all their glorious uniqueness.

Perhaps I am saying there are two people in this relationship and it is this failure to respect the importance of them both that is often not met when technology is put between them, not to make this ideal learning relationship possible, but to make any learning at all possible.

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H800 WK17

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I interviewed our Dean, Prof. James Fleck a couple of weeks ago (soon to appear on the Association of MBAs website as it was featured at their 2011 Conference).

Here he tells a story of what he calls 'distance' learning (used negatively); it is exactly what we saw in this Kansas University video; they were 'distant' said Prof. Fleck, because he couldn't make out the colour of the person's top in the back row. He compared this to what he said the Faculty of Business and Law achieves through 'nearness' or 'closeness' learning, using platforms such as this, web-conferences too, to support learning. The 'd' word has been banned because of its negative connotations, which include the idea that students have little contact with tutors or fellow students, which in most cases is never the situation as there are regular tutor meetings and other get-togethers. I had to be put right on this score (there are 330 regional centres globally).

In its blended form using a laptop or ipad during a lecture, to Twitter on topic to colleagues, or to see fullscreen or closeups of what the lecturer is delivering live, may enhance the experience, even bring people closer? JISC 2011 this year was attended by nearly 400 on Twitter watching and listening online with under 150 in the lecture hall.

The technology should enable, enhance and support, never to the exclusion of people how don't have the kit or reliable access. Talking of which, I interviewed an Visiting International Fellow from Ghana for the Faculty and couldn't help but ask a question relating to our MAODE; he gave permission to use this so I ought to offer it somewhere. This was on technolgy and the way mobile phones have 70% penetration in Ghana and are therefore crucial to overcome a list of other problems offering a real way forward to be able to exploit learning content, in this case Open Resources for training Civil Servants to MBA level.

And what I take from this?

The best lessons I ever had were from my grandfather; sitting with him learning about his experiences as a machine-gunner and then a fighter pilot in the RFC then taking him to the Imperial War Museum where they welcomed him like Royalty and even had a machine gun out for him! In a moment this 95 year old was crouched behind the thing ... anyway, the point it, one-to-one and face-to-face, an expert passing on knowledge to someone who is motivated is the ideal; how technology can facilitate a component of this is what appeals to me, playing on what we do best as humans in the anthropological sense.

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Social Media Matters for communications and education

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Edited by Jonathan Vernon, Monday, 29 Aug 2011, 08:21
I have drifted over to my mind bursts - just Google it and take your pick. I have in effect for the last three months been doing a second module in parallel while also starting a new job. One naturally feeds into the other. Applied learning works. There is no formal course of action; though there is naturally a significant amoint of activity; I like to scramble up any new learning curve, especially this one because it fascinates me. I've always been a natural networker, not working the crowd, but genuinely enjoying the company of people, listening to their ideas, woes, beliefs, their enthusiams too. If something is being said about Social Media I am reading about it online, joining groups on it (join me in Linkedin), and getting books on it- everyone an e-book with each one treated as if it belongs to a compulsory reading list. Ask about these, or spin through this blog; in most cases I start the entry with a picture of the book. I've reviewed them too which amuses me becuase by Googling my name several of this reviews are top ranked. (69133)
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Applied Learning

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Edited by Jonathan Vernon, Friday, 2 May 2014, 11:18

Odd how I can treat a TMA like an essay, research it to death and build towards an essay crisis. Having to write the TMA equivalent, a strategy paper on Social Media, I find I am a couple of days ahead with the first draft written, expectations of a meeting where expert colleagues will have input before finalising and presenting in a week.

Applied learning, or practice-based learning ... action learning, they're all the same idea that attracts a good deal of interest; it increasingly makes sense for people, especially if they are settled in a position that they enjoy and need, to study as the work, the learning occuring alongside what they do, rather than separetely from it.

In some respects this is the immersive learning that game-like learning environments are supposed to re-created; but why do that when you can have the real thing?

I had thought of creating it as a wiki, password protected for contributing stakeholders. As long as we're on the same wavelength from experience of doing this in the MAODE I'd trust the end result to be better as a result, the equivalent of lifting something from the 70% mark towards 85% and beyond.

Blogging here My Mind Bursts more than here, where the audiences have far more choice and haven't the focus of hear of learning with the OU.

Its been an interesting environment to hone some more advanced blogging habits and skills, not simply the generation of regular content, but how it is linked, where it is linked and the important of tags which I've used simply to identify content, but of course of seach engine optimisation purposes too.

If you have a moment and can put the right hat on, perhaps you're an Open University Faculty of Business and Law student anyway, then do please visit our website as I will be listening to all comers on valuable enhancements we can make here.

To 'blogify' is my mission.

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Social Media – Listen for long enough then join in and draw your own conclusions

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Edited by Jonathan Vernon, Friday, 2 Nov 2012, 18:06

What%2520is%2520history%2520SNIP.JPG

The historian E.H.Carr said,’Read bout a period until you can hear its people speak.’

It’s what took me to Oxford to read Modern History and what for some periods in history inspired me to attempt screenplays on the events in the year 1066 … and 850 years later on the Western Front. It’s the quote that impressed Bill Clinton enough to quote it in his autobiography. It suggests, short of being their, you must immerse yourself in a subject in order to understand it, in order to be able to speak its language.

‘Research a subject until the research reveals the narrative’.

Sounds like an excuse for there being no assessment, but perhaps reflects how we pick things up through ‘doing’.

I caught this on Radio 4, Saturday 9.00am, 9 days ago? I’d reference it if I could.


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New blog post

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Edited by Jonathan Vernon, Wednesday, 31 Aug 2011, 03:46

Social Media Mouth

Helping people succeed online

 

(68199)

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A global perspective on digital change

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Edited by Jonathan Vernon, Monday, 29 Aug 2011, 10:18
A global perspective on digital change http://www.idealog.com/blog/
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Tips on getting the most out of Linked In

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Edited by Jonathan Vernon, Sunday, 26 Feb 2012, 05:43

Websites: Your “Link” to Future Opportunities Posted on May 29, 2011 by Wayne

Before I get to this week’s tip, I want to let you know about a couple opportunities for those of you in the Milwaukee area to catch me in action. On Tuesday morning, May 31st, I will be a guest on The Morning Blend television show on Channel 4 at 9:00 a.m. I plan to critique the LinkedIn profiles of the hosts and share some LinkedIn tips.

Should be fun.

In case you forget to set your DVR, you can catch the replay on their website.

Then at 7:00 p.m. on Wednesday, June 1st, I will be doing a book talk/signing at the Next Chapter Bookshop in Mequon.

I look forward to sharing some of my latest LinkedIn tips as well as the details of my book-writing journey. Grab a friend and come on over to the book store.

This week’s tip is about using one of the most unique but underutilized sections on your profile to generate not only interest and increased credibility but business leads.

In the Websites section of your profile, you can enter three well-described website links.

This will encourage people to go directly from your LinkedIn profile to some other place on the Internet. It is amazing to see how many people either don’t use this section at all or list fewer than three websites.

Here is all you need to know about how to strategically use this critical part of your profile.

Websites:  Your “Link” to Future Opportunities

It is located in the all-important top box (blue summary section) of your profile. You can enter up to three separate URL addresses (Use them all!). You don’t have to include your LinkedIn URL as one of the entries. You can use up to 26 characters to describe these entries.

Putting these on your profile provides links to other sites, which helps you move up on not only a LinkedIn search but a Google search as well. That is the simple part. But then you need to decide what strategic places on the web you would like people to go to and do something because they were encouraged to click this link.

I also highly recommend as a best practice that you refer to these links in your Summary section and your Experience section.

If people see these links several times, they will be more likely to click them and move to some type of action.

Here are some examples:

“Be sure to sign up for our email newsletter by clicking the ‘Sign up for our email’ link in the Website section above” or “You can get a copy of our industry trends white paper by clicking ‘Real Estate White Paper’ in the Website section above.”

Here are a few ideas for using these important links:

The home page of your company website. Of course, this should be first. (Change description from “My Company” to something more descriptive, like your company name or tag line) Your company’s e-mail signup page on your website. This is a good way to build your database.

Any articles, customer testimonials, case studies, and/or white papers that are on your company website.

The LinkedIn profile is all about showing your expertise. This is a great way to show it. Signup for an upcoming company sponsored event.

Videos that you have posted on your company website, other websites or YouTube showing products, presentations, testimonials.

Video is really hot and getting hotter.

Get your Flip Camera and get going. People love seeing and hearing other people. Link to either a completed survey of industry matters or an ongoing survey for which you need more opinions. People love data and being a part of the data group. Websites of related organizations, associations, industry groups.

You can promote your involvement and at the same time help that group as well.

Your blog.

If you are writing content that is important to some of your Linkedin audience, this is really a “power tool” in your journey to be the most credible person in your space. Your Facebook, MySpace, Flickr or other social media accounts. This is great as long as you continue to follow a similar professional level of content and feel. Don’t waste one of your slots with your Twitter account. There is a separate spot for that just below this section. The website of your favorite charitable organization. This shows people what you are interested in and at the same time helps promote a group you really care about.

One additional tip.

Once you have figured out the best websites/pages to link people to, consider using a URL shortener (Budurl, bitly, tinyurl, etc.) so you can count the number of times that someone actually follows the link. This allows you to tell whether it is working or ...

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