B811 – Tutorial 1 – Human Resource Management in Context
How would you implement Francis Aguilar’s outer context (PESTLE) model in an organisational setting?
Introducing the term: Strategy Map
Question: What exactly is a strategy map?
Short answer: It's a four-stage approach to understanding context in HR:
- Select the first PESTLE component
- Identify trends that may influence the organization in this context
- Discuss the potential impact of PEST on your organisation with teammates
- Create, record, and append a strategic hypothesis with each PESTLE component, in an operational and practical way
- Process the next PESTLE component
Step No. 4 – the strategic hypothesis – should be used as a chance to create and develop a strategy map (based on PESTLE) and to demonstrate how your company officials aim to convert company resources, including intangible assets, such as culture and employee knowledge, into desirable outcomes – it’s a visual representation of strategy.
- Define your corporate mission, vision, and values
- Define your four perspectives that will drive organizational growth (one or more of these may be HR specific - i.e., learning and development)
- Set your strategic objectives and priorities (SMART)
- Define your objectives in cause-and-effect relationships
- Communicate and cascade the strategy map to HR and other employees
- Regularly review and update (once quarterly or once biannually)
References
Pirnay, L. and Burnay, C. (2022) ‘How to build data-driven Strategy Maps? A Methodological Framework Proposition’, Data & Knowledge Engineering, 139, pp. 102019-. Available at: https://doi.org/10.1016/j.datak.2022.102019 (Accessed on 08 May 2025)