Personal Blogs

What role does video play in elearning? What role does AV or video play in digital communications?

A simple question shared on Linkedin and picked up by a West End Production company led to my joining four producers for what became a two hour conversation yesterday. I based this conversation around a mindmap created in Bubbl.us, something a fellow MAODE student introduced me to over a year ago. (We were comparing tools, such as Compendium, for creating visualisations of learning designs).

I had thought about dripping ink into a glass of water to make a point: that digital content dripped into a digital ocean quickly dilutes, that binary code of text, images, video and sound can be melted down and mashed up in many ways. I wonder if an ice-cube in a G&T would have served the same purpose?

It is of course a metaphor, the suggestion that anything goes and anything can happen.

(I find these mind maps a far easier way to share ideas. It is non-linear. It is an aide-memoir. I'd put it online in Picasa and in a blog rather than printing off. I had expectations of calling it up on a huge boardroom screen, instead we struggled with a slow download in an edit suite. Sometimes only a print out would do. There wasn't an iPad amongst them either).

We discussed the terms 'e-learning' and even 'e-tivities' acknowledging that as digital activity is part of the new reality that online it is just 'learning' and that an 'activity' is best described as such.

Video online can be passive, like sitting back and watching a movie or TV. To become an activity requires engagement, sitting forward, and in most cases tapping away at a keyboard (though increasingly swiping across a touch screen).

'Sit Back' or 'Sit Forward' are phrases I recall from the era of 'web-based learning' a decade ago, even interactive learning on Laser Disc and DVD in the early 1990s.

There is science behind it, that learning requires engagement if stuff is to stick: watching a video, or a teacher/lecture is likely to be too passive for much to meaningful. The crudest activity is to take notes (and subsequently to write essays and be examined of course).

Here I am saying 'anything goes' that a piece of video used in learning may be short or long, with limited production values or 'the full monty', the kind of conference opener or commercial that are cinematic with production values and costs to match. We differentiated between 'User Generated Content' and 'DIY', between the amateur working alone and someone being guided through the craft skills of narrative story telling using video. I cited various examples and our our plans to bring alumni together over a weekend, to introduce TV production skills, hand out cameras and a sound kit (though some would bring their own), then based on responses to a creative brief, a synopsis and treatment, even a simple script, they would go away and shot then edit something. These pieces should have a credibility and authenticity as a result.

The kind of outputs include the video diary and the 'collective' montage with contributions from around the world linked with some device. A recording (with permission) of a web conference may meet the same criteria, embedded on a dashboard to allow for stop, stop, replay. A couple of other forms of 'user generated content' were mentioned, but neither taking notes nor recording the meeting I have forgotten. I use the negative expression 'corporate wedding video' for the clips that can be generated by teams who haven't had the training, or lack the craft skills.

For the presentation I had spun through a dozen video pieces and grabbed screens as I went along, key moments in the presentation or some trick or approach that I liked to illustrate a point: text on screen, humour, slip-ups denoting authenticity and so on. Put online and embedded in a blog these images were a form or mashup. The images could be collated on Flickr. Whilst a piece of video on YouTube can be embedded anywhere a person wants it, this content in various ways can be reincorporated. Not a bad thing if links of some kind are retained. Providing a transcript and stills are ways to facilitate quoting from the piece, for getting the conversation going on a social platform. This depends of course on the client brief, whether there is a wish, let alone permission, supported by the right Creative Commons choices, to see content shared.

We discussed external and interal communications, the difference between content for the Internet or an Intranet.

We also discussed the likelihood of people to participate in this way. I like the simple split between 'Digital Visitors' and 'Digital Residents', between those who look and those who touch, those who observe from time to time, compared to those who take an active role. I quoted Jakob Neilsen and his 95:4:1 ratios between those online who simple browse or observer (what used to be pejoratively called lurking), those who rate, like or comment and the 1% who create the content.

Forrester Research have taken this further though this isn't something I took them through:

• Creator
• Conversationalist
• Critic
• Collector
• Joiner
• Spectator
• Inactive

REFERENCE

Salmon, G (2002) The key to active learning online. (accessed 24th March 2012) https://tojde.anadolu.edu.tr/tojde8/reviews/etivities.htm

Think about your own learning – the resources and tools you use, where and when it takes place.

Early mornings from 4.00am, weekends, mornings only 'til 10.00 or so.

Occasionally some reading in the evening.

But vicariously too, in a conversation, or going for walk, say looking at pebbles and shell washed up on the shore, or the layers of deposits in a chalk cliff.

What is your experience of being a learner?

If I'm not learning something new or building on my knowledge I am bored. I'm staggered I survived formal learning, I found the Oxford approach tedious, skipped all lectures, and relied instead on libraries and Blackwells which could between them supply every book or journal I wanted.

I failed to get far with a correspondence course on writing.

I learn best with a mixture of doing, reading/workshops and further application. I can be inspired or frustrated by my peer group. They can be a vital part of the mix, a course I did across Europe having the most refreshing mix of people.

What tools and resources do you use?

I'm slowly getting it all down to the iPad for its speed to the web, then grabbing and pasting into websites that I use as folders, eportfolios, writer's journal as well as open blogs. I also chuck things into my email folders to collate, aggregate or check through later.

What are your views on different technologies?

I make the time to try most things and will become temporarily hooked. Currently fixated on Linkedin, Wordpress blogs and Stumbleupon.

Likely to read most content as an eBook putting notes into iWriter. This is in stark contrast to printing everything off a year ago then filing it.

Forever grabbing screenshots or taking pics that go from Picasa to Picasa Web and then into blogs.

Can you think of examples where technology has made a significant difference to the way you learn?

When I started the MAODE I fell back on methods I had used during A' levels snd quickly filled several files.

A year on and I hold the iPad in my right hand and manage a kind of touchtyping with the other. I try not to rely on harddrives and memory sticks instead putting it online, increasingly as private or password protected entries in a number of blogs hat act as themes or categories.

I would worry about learning away from The OU and finding the VLE not up to scratch or being cut-off from fellow students.

Can you think of counter examples where you had a bad experience of a particular technology?

I hate Outlook and Excel.

I both instances I feel the nerd has taken over, that my mothball of a mnd is being shoe-horned into a match-box. Worse, My unregimented, freefalling, excitable mind is being containerised, my best thoughts quaterised. It disables some minds and enables the petty. These are to me like walking in crocodiles to the school dining hall; they are overly prescriptive.

I am starting to hate Word 2011 in favour of an iPad App, iWriter which is less like trying to write while dressed as a Morris Dancer and playing the Great Whurlitzer.

Interested in the potential of computers I joined an undergraduate group in 1983 but found having to learn programming was akin to sticking stamps onto envelopes with my toes.

I used interactive DVDs successfully to learn AdobePhotoshop, FilemakerPro and Dreamweaver.

Simply a voice talking through the screen shots then getting you to do the same. The next best thing to having someone sit at your side and be your guide.

All self-paced, vital as I might prefer to do 20 intensive hours in one shot rather than nibbling at it.

What did this do to your motivation for learning?

There must be intrinsic motivation.

How did you deal with the situation?

Giving up. Which I know now was unnecessary. Thinking my mind isn't suited to a thing instead of tackling it.

Support is vital.

Some formal training, then support at your shoulder. Time to figure it out. Understanding as you get it wrong. Those expert at these things can be unsympathetic to new comers, assuming their knowledge, rather that helping or nuturing.

Had the motivation been there could I have found my own way into the technology I do wonder.

I love the intuitive, where the learning is self-directed and incremental. Anything that needs an instruction manual or behaves like the off-side rule will put me off.

I love the Sony flip. IT just does video. Like Google 'just does search'.

Excessive bells and whistles should be offered as Apps to add later rather than being offered up front.

Visualing metaphors I use to explain learning online:

It is like the letter a ...

• A dandelion in seed (Content online)

• The solar system (Social Media Networks)

• Drops of ink in water (Content online)

Akin to my ever changing Personal Learning Environment mindmap:

• Lichen (How your knowledge grows/links)
• Ball-bearings (Dependency and interaction)
• A map (layouts, representation)
• The water-cycle (Binary code as water molecules)
• A Catherine-wheel (Spinning beautifully then falling of its stand!)

• A glider riding a thermal (Personal development)
• Delibes, Lakme. (Music as metaphor. Dance. Entanglement. Rising)
• Learning to sight read music
• Soaring and bound

• Swimming pool (coaching/training)

Each might emphasise different aspects of the process: –

• What is being learnt
• Contexts
• Audiences

Ways of expressing yourself

• Empathy
• Shared experience

What artifacts (tools, resources, etc.) are being used?

Where and when things are happening

• IPad
• Photoscspe
• Picasa
• Artpad
• Bubbl.us
• Wordle
• MRI scan
• Engestrom's activity systems
• Google Images
• David Mcandless

From this consider Virtual Learning Environments (VLEs) vs. Personal Learning Environments (PLEs) and I come away, as I often do, seeking a compromise, the best of both - a basic, easy to use, and reliable VLE with students who may come with nothing, or a good deal, but was I have done will over the course of a couple of favourite tools and ways of doing things.

The two are like dripping coloured ink into a fish tank. My fingers aggitate between the two.

Until Google takes over all of it, there are too.

In my case I've gone from an old Mac Book and printing stuff off to having everything online, using blogs like e-portfolios and switching between an iPad and a laptop.

(78,099 page views)

Grainne Connole is  the 'star turn' in Cloudworks. She is Oprah. This is a channel, a network, a show. To stand out, let alone to be attractive to users, it requires this kind of 'ownership.'

This 'online filing system' is weak because of how it is presented NOT for what it does and can do.

It has the potential to be a social educational campus/network. The key is to overlay ALL assets with an image of the person who composed the material, i.e. the entry into the content is the person or if not an image, then at least the opportunity to add a 'book cover/sleave' i.e. something visual, relevant to the content, personal and engaging.

Facebook has the right balance between form and functionalty. There is a caareful balance of  personalisation and prescribed layout/design. (Like a good TV channel, you know where you are when you're in Facebook).

Often I see ideas screaming out for the input of a designer

Here I mean a visualiser, an art director kind of designer, someone who can take the excellent functionality, the problem solving, engaging, satisfying programming/sites - and add some feeling.

We are emotional beings, we respond and are motivated for subjective reasons. We chose one thing over another because we 'like' it, not necessarily because it is better than another product or service.

In time it won't just be an art director that is required, you'll need a producer

... someone who can run the 'channel' as a living entity, as a live-show, that will include video. Am I describing the librarian of the 21st century, an 'asset manager' who is not working in the City of London?

If you give the new bubbl.us a go I promise that some of the things it does, and how it looks, makes it a joy. Every time you create a new node or bubble it automatically offers a different, though matching, graded shade of the previous colour.

(Six months ago it was more child-like - you deleted a bubble you didn't want and it bursts into flames!  Now they fade away like mist on a Spring morning).

There is a war going on out there.

Make yourself attractive. People haven't time to compare sites, they'll just run with what looks right and if it delivers they'll stick with it.

See Visualising the Learning Design Process, A. J. Brasher, below.

See Information is Beautiful, David McCandless.

PART ONE

This is how I develop a Creative Brief ... this happens to be an MAODE exercise on Learning Design.

As a video producer this is the idea I'd sell to the client.

I'd then work with a coach and group of swimmers to set the scene and milk it.

This is the kind of thing corporate clients use to teams of 10,000 employees. This is also how I go about writing scripts, sometimes adding drawings, cut-outs from magazines and photos. Nothing hi-tech at the thinking stage ... which gives people more freedom to contribute.

A whiteboard marker pen on unforgiving wallpaper backing paper (30p a roll in from the reduced bin!). Stuck to the kitchen door.

PART TWO

The Forum Thread deserves as Swim lane of its own with as much activity into it and Elluminate as I have put here into a blog/microblog.

Often I find a dedicated thread such as e-Learning Professionals is more likely to guarantee a response to something I say; the reason for this is simple, they have thousands of active members.

There are reliable statistics to say what tiny per centage of people are happy to write, read, comment and contribute. 1% to write, about 4% to comment. This has to be reflected in forum activity too, however much it is required by the course. I've missed out blogs other students keep, and the links back and forth to these.

You'd be surprised how much goes on in the background.

I've found myself working things through with people in different tutor groups, who did the module a year ago ... or who have nothing to do with MAODE but have an answer. Which reminds me of the fantastic diagram drawing tool dia. How does Naughton’s journalistic point of view compare to those of an academic?

I worked through it alone, blogged about it and offered thoughts and replied in the tutor forum.

The degree or blogging I’ve put forward reflects what I consider an invaluable addition to taking part in Forum Threads. You express what you think, ‘stream of consciousness’ into your own blog, edited to140 character for Twitter than take part in a Forum where some back and forth discussion should come about.

The other invaluable form of participation is through a conference call – as Jonathan Swift said, ‘I don’t know what I mean until I have heard myself speak.’

This is akin to a treatment outline for a video. The script in our case is the ad-libs and verbatim responses of student and input from the tutor. I like the idea of swim-lines and can imagine the Tutor online as a coach, rather than a subject matter expert, as a guide and mentor.

The reality is that such rapport develops with fellow students.

It is a shame that there isn’t more continuity through your original cohort. I have used the Compendium to share projects, using the layers to attach documents and have another contribute. For a simple mind map I like bubbl.us, otherwise I’m as likely to do a sketch and photograph it to share … or draw directly into a paint/draw package such as ArtPad using a stylus and Wacom board. Like all tools you need to have a clear use for it, rather than playing in a sandpit. To be able to collaborate in a team people need to be familiar with and using the same software/platforms.

Compendium can be used as a basic mind-map or flow chart and with experience be used for much more, as an e-portfolio of sorts.

It is overly prescriptive. Tools need to be intuitive and follow common practices regarding buttons and outcomes. For a first draft I prefer marker pen on paper, followed by bubbl.us.

As Beetham’s Chapter 2 (Activity 2) points out learners will find their own way through a task regardless. We understand things differently, draw on different experiences and come up with our own metaphors.

Whilst I go with the ‘Swim Lanes’ analogy, I often think the reality is like a Catherine-wheel nailed to a post in the rain.

Should an exercise such as this be addressed in a way that has so scientific connotations? It is surprising how easy it is to share the narrative of a linear activity in a multitude of ways. A simple set of numbered bullet points, perhaps worked up as a presentation. As a board game, one step taken at a time. Or a set of activity cards. You can talk it through by counting five activities off on your fingers. I'll do one of these in the truly, joyful, brilliant www.bubbl.us and post it to my ou blog and extracurricular blog' 'My Mind Bursts' which in turn is fed to Twitter 'jj27vv.'

Make one of these mind maps, then change your mind and be tickled with the way the 'node' or 'bubbl' behaves . Go see! This and a list of wonderful tools from an H808 student who is a primary school teacher in Thailand. Work should be fun, especially learning design. After all, if you don't enjoy it, how do you expect your future students to behave?

PART THREE

Bubbl.us has gone from toy to a grown up tool with layers and the opportunity to add sound, images (stills and moving) and no doubt much more, none of which I have had time to try.

The old bubbl.us was like playing with kid's party balloons and when you deleted a balloon (or node) it blew up and burst into flames. This new version still does some magic to the eye, fading away like a mist, also when you save melting into the background like a rainbow of ice melting.

An extraordinary delight to the senses and apparently of far more practicle use than I credited it with a few months ago.

Click on this and it takes you to Picassa Dropbox. You can then enlarge it, save the code and help yourself. I think all the images I've put into this OU identify album is 'open to the public.'

Seeing this all again I am reminded of my inspiration David McCandless.

By working on this a few more times an art director or designer would turn it into a thing of beauty; it is this level of inspiration that sells ideas to committees, colleagues and others.

People buy into ideas. People like to be inspired.

The pedagogy must of course be sound, the right offering of activities, outcomes and learner flexibility and support is the OU magic mix.

P.S. Don't imagine I was familiar with any of these tools until I started the MAODE in Feb 2010, most of everything I now use I was introduced to by someone here.

PART FOUR

Add the role of the Tutor.

Get in a designer and make it a thing of information beauty.

Sell it internally and externally.

Schedule, produce.

Watch what happens and adjust accordingly.