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Witold Wisniewski

What is Business Model and Business Model Canvas

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Many new and established companies face significant challenges, and often the root cause is a weak business model. That's why it's essential for every entrepreneur, startup founder, and business leader to deeply understand and carefully craft their business model. It can be the difference between success and failure.

A key question for any leader is: how do we actively engage with our business model? How do we unpack this complex concept, simplify it, and, most importantly, share it in a way that empowers the entire team to contribute and drive it forward?

Here the Business Model Canvas come. The Business Model Canvas isn't just a theoretical concept; it's a practical tool I've used for over 10 years to help businesses clarify their business models. That's why I created a video, "What is the Business Model and what is business model canvas?", to share its power with other entrepreneurs. The Canvas establishes a shared language, is simple and visual, and allows you to discover opportunities.

Have a look and let me know if that is something you would like to use while working ON your business idea!

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