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Witold Wisniewski

Can 4 Words Be Worth USD100 000?

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Sounds unbelievable, isn't it? 

Watch this video about a brilliant innovation story with a sustainability twist.


I think there is great learning for all entrepreneurs (social-entrepreneurs as well). 

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Witold Wisniewski

To be blinded by the love of one's own idea - continuation.

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Edited by Witold Wisniewski, Thursday 14 November 2024 at 21:00

Hey everyone!

I got some feedback on my last article, and it turns out folks felt I didn’t explain the psychological stuff clearly enough. So, someone suggested I try visualizing it. Challenge accepted!

Check out this quick 5-minute video where I dive into how our brains can totally trick us and make us miss out on valuable feedback. I also talk about the entrepreneurs' challenges that come with this and share some strategies to tackle it.

Give it a watch: Don't fall in love with your own idea - video.

I will really appreciate your feedback - so feel free to write a comment below or drop me a message.

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Witold Wisniewski

The greatest entrepreneurial risk: falling in love with...

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Edited by Witold Wisniewski, Monday 4 November 2024 at 18:10

Do you know one of the greatest risks in entrepreneurship? In my view, it’s falling in love… with your own idea.

It’s all too easy to become captivated by a concept, convinced it holds the innovative key to solving every problem. However, this emotional attachment can lead us off course, blinding us to essential feedback and the realities of the market.

When we become infatuated with our ideas, we often overlook warning signs and dismiss valuable criticism.The unfortunate truth is that it’s remarkably easy to get trapped in this mindset, and even harder to break free from it.

Why is that? There are powerful psychological mechanisms at play. If you’re interested in exploring this topic further—understanding these mechanisms and discovering business design strategies for managing the attachment to ideas — I invite you to read my article: "Don't Fall in Love with Your Idea".

Have you ever witnessed someone who was utterly convinced they were right, even when everyone around them knew they were mistaken? Let's read the linked article and let me know if this explains (at least partially) the witnessed behavior.

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Witold Wisniewski

How to turn your passion to profit?

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Edited by Witold Wisniewski, Wednesday 30 October 2024 at 17:28



I’ve recently dedicated time to developing materials aimed at aspiring and new entrepreneurs which are exploring various aspects of business design and entrepreneurship. This journey can be both exciting and daunting, and I believe it’s essential to equip oneself with the right knowledge and strategies.


Today, I want to highlight a crucial point: before launching a new business (a startup) —it’s vital to engage in specific preparatory activities (business exploration). These steps are instrumental in identifying the right business model, which is fundamental to the success of any venture. 


To share my insights on this topic, I’ve created what I call the Passion to Profit Approach. I recorded a video where I distill 24 years of experience into just 22 minutes. In this video, I cover key concepts and practical strategies that can help you navigate the complexities of starting your own business. You can watch it here: https://youtu.be/v-xJIUHGeh4



If you’re interested in this subject, I encourage you to check out the video and would love to hear your thoughts! Your feedback is invaluable as it will help me to maximise my impact on turning entrepreneurs' passions into successful enterprises.



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Witold Wisniewski

Strong starting point of the business journey: a sound idea

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Let's be clear here: you don't have to have a genius idea to succeed. Business design offers approaches which allow us to start with relatively crappy ideas and turn them into workable solutions. That is true.

However it is much better from the early beginning to work out an idea which is commercially viable and fits directly to you - to your passions, motivations, values, skills, etc.

Here I recorded a short video with description of a simple and practical method: https://youtu.be/-PCzT66UH44

It allows you to compromise the commercial aspects with individual, personal needs and can facilitate your entrepreneurial thinking.

Let me know what you think about it.

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