Personal Blogs

I have re-read the Creme 2005 paper and was pleasantly surprised about a comment she made at page 291. "The assessment regime had, it seemed, killed off the qualities that the work itself was designed to foster".
I wouldn't argue this comment as I believe that since H808 is assessing our blogs as part of the assessment, I tend to write differently. Does this mean that when assessing learning journals formally, students write differently? Do they write according to the assessment criteria? Does this kill creativity and honesty in learning journals...I tend to believe so!