OU blog

Personal Blogs

Design Museum

The Power of Persuasion

Visible to anyone in the world
Edited by Jonathan Vernon, Tuesday, 4 Nov 2014, 08:17

 

From E-Learning V

Fig.1. The art of persuasion - sometimes devious, often from advertising, needed in open e-learning to get then hold your attention

Some of the most memorable classes of my school years were delivered by inspired and enthusiastic teachers. Decades on I realise that they would have made terrific salesmen. Perhaps that's what they went in to?

They used the power of persuasion to get our attention, keep it, plant some useful ideas and leave us hungry for me. I had an English teacher like that, for a term. I had an art teacher like that. Quite a keen sports coach. Geography was OK. Physics too. And most especially Maths, yet, looking at straight As in Maths and Add Maths I cannot logically see why I took no interest beyond O' Levels - incompatible with English and Art? A brother who had done Maths at A' Level and done disastrously badly? 

The power of persuasion is what is needed in e-learning too, especially if this dynamic, response human being at the head of the class isn't there to hold your attention: think Robin Williams in 'Dead Poets Society'. So turning to OpenLearn and FutureLearn are these courses not simply getting your attention, but holding on to it? Best of all 'converting you' into a student who buys the book and signs up for the course?

Anyway, once too often I've become engaged in something online that has the stickiness of a Chameleon's tongue on a bluebottle's back. You can get so drawn into these, the empathy, the survey, the sincerity ... and you are slowly reeled in like the proverbial sea-trout at the end of a nightlong vigil on the Esk.

Write a novel in a month is doing something similar, but in a less devious way. In fact, Write a Novel in a Month is a service, as well as a tool. I could imagine getting through to a 50,000 word count with it by the end of November and then feeling OK about making a donation. 

 

From E-Learning V

Fig.2 41,631 words to go to complete a first draft by the end of November

Permalink Add your comment
Share post
Design Museum

Books on Advertising

Visible to anyone in the world
Edited by Jonathan Vernon, Monday, 26 Nov 2012, 17:43

Scientific Advertising (1923) - Claude Hopkins.

Ogilvy on Advertising - David Ogilvy

The Hidden Persauders - Vance Packard

The ultimate list of the best ever marketing books http://webmarketinginnercircle.com/internet-marketing/best-marketing-books-list/

Confessions of an Advertising Man – David Ogilvy

How to Write a Good Advertisement – Victor O. Schwab

Tested Advertising Methods – John Caples

Published in 1932. This one has stood the test of time and for good reason, it’s a copywriting master class

The Copywriter’s Handbook, Third Edition: A Step-By-Step Guide To Writing Copy That Sells – Robert Bly

Hypnotic Writing: How to Seduce and Persuade Customers with Only Your Words – Joe Vitale

How To Win Friends and Influence People – Dale Carnegie

Permission Marketing : Turning Strangers Into Friends And Friends Into Customers – Seth Godin

Resonate: Present Visual Stories that Transform Audiences – Nancy Duarte

Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business – Ann Handley and C. C. Chapman

 

Permalink
Share post

This blog might contain posts that are only visible to logged-in users, or where only logged-in users can comment. If you have an account on the system, please log in for full access.

Total visits to this blog: 5461862