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LT2:7 Learning Technologies. The challenge for RBS

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Edited by Jonathan Vernon, Sunday, 30 Jan 2011, 15:12

Andrew Spencer from Royal Bank of Scotland gave a talk on the development of an MBA programme for senior RBS staff with Harvard Business Publishing

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The relationhship was established with HBP prior to the economic crisis or the banking collapse. The challenge was to produce a global programme that would meet the needs of a diverse audience.

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The RBS group of companies spreads far.

I loved the way he put it. RBS came up with two kinds of L&D offering:

'Ready Meals and ingredients.'

Perhaps there's a place for cooking related anaologies. Mark Wagner has a podcast to an American Conference in which he calls a wiki a 'pot lunch.' In this respect a blog entry might be a Pot Noodle and a Twitter the last Hula-Hoop in the bag (a broken one).

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In less corporate company Andrew might have said that the 'shit hit the fan' in this case it was the ship.

Some things would have to change.

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They way RBS put it is that 'burning desire would have to transform into a desire for results.'

The cynic may say this is like saying greed had to be replaced by need?

Why HBP? For the brand and content and a previous working relationship.

A series of microsites were built so that people could find their way into the information. Andrew described this as a person finding the right door to go through. I'd go back to food and talk of a smorgasbord.

Once through this door a variety dishes are offered: insight videos, articles and indepth reports.

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Take up of the offering picked up.

 

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