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The extraordinary power of images

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Edited by Jonathan Vernon, Saturday, 29 Dec 2012, 17:53

Ante-smoking%25203.JPG

Fig. 1. End of Year 2012 Ante-smoking TV commercial and campaign

If you find the current anti-smoking ads powerful, in which a cigarette grows a life-like tumour as it is smoked, then imagine what the word 'disembowel' conjures up?

I do not suggest that you Google the word as I did wanting to correct my spelling 'disembowl' - which, if correctly defined might mean nothing more challenging that taking a bowl out of a cupboard, or away from a child who is playing with their breakfast.

I deliberately offer neither a link, nor an image.

It shocked me that even I could so naively stumble upon a gallery of such horrific proportions that includes CCTV footage of road accidents and the aftermath of murders, killings and war zone collateral damage. I am now forever damaged. My mind will run amok with these images forever - to scrub them would require cognitive behaviour therapy and hypnosis.

If I ever need to put my teenage children off the idea of riding on a motorbike, or getting a motorbike of their own I know what Google search will will put them off, potentially keep them off a pedal bike too. I've now seen what happens when a truck hits a stationary motorbike that is waiting to take, in this instance, a left turn off the main road.

I believe in the power of images - for advertising and for learning purposes.

I believe that the more genuine the image, however contrived and constructed, in its appropriate context - the more memorable the facts, events and circumstances are as a force to inform or educate. I believe also that where this image is animated, live or as live video, with both visual and auditory clues, the more powerful it becomes.

The police don't show reconstructions of traffic accidents to drunk or reckless drivers - they show them the real thing.

 

 

Permalink 2 comments (latest comment by Jonathan Vernon, Saturday, 29 Dec 2012, 17:49)
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Design Museum

H807 TMA01 The Word Count

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Edited by Jonathan Vernon, Saturday, 28 Jan 2012, 14:44

TMA01 in its current draft/s is stubbornly refusing to accommodate all the requirements and get close to the required word count.

They say 1300 words, I'm forever at 1800 or more sad

Some edits then get close but appear so spartan I feel I'm looking into an empty basin.

My process might get the word count down to five - a title.Or just a single word.

e.yes.

I feel like Jack Nicholson's character from the Stanley Kubrick film of Stephen King's novel 'Shining.'

I feel stuck in a loop and beg for what my school and undergraduate years prepared me for - an exam. And in this case one essay of six to be written in the space of three hours. From six to eight point plan. Wherein I see my solution - I do just this.

Or not.

On verra.

How are you guys doing?

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