After a 12 hour + writing marathon yesterday I managed to follow two movies: the polish Oscar 'Ida' which is moving and beautiful with an actress of iconic cookiness and ability. And then the third part in the trilogy, worthy of an oscar itself, 'Chinese Puzzle' set in France and the US and happily mixing between French and English.
Fig. 1. Twister
From time to time I give this a flick - usually when I should be concentrating on an assignment (I am). I just desire to take my head somewhere else for some light relief. For each quadrant put in each of: sport, cooking, fiction (films and novel) and visual arts (drawing, photography)
Today it is the film 'Groundhog Day' - so a bit of fiction and visual arts in one
This has relevance to learning. There is a moral tale. It even promotes the idea that as a result of effort over time you can be anything. OK, he is an arse for a good while, but then Phil Connors (Bill Murray) learns all kinds of things from 19th Century French poetry to ice-carving, he is a doctor and classical and jazz pianist.
If you know the film, download the script.
This is revealing as it gives a half dozen more twists to Phil's antics (good and bad) and gives away the basis of the film - The Frog Prince. He gets tattoos and some biker chicks, carves in stone as well as ice, studies philosophy as well as literature, the drums as well as the piano ... robs a bank as well as the security van and has a long relationship with Nancy until he gets bored with it (and her).
Fig. 1. Fighting for his life - part of a corporate training series aimed at the emergency services and utility companies to create greater understanding of the need to report incidents as they occur.
Some times 10 seconds is too long for a video - while ten hours doesn't even start to do justice to the speaker or theme.
I wouldn't give extreme views the time of day, on the other hand, I would listen to everything Mandela had to say for hours. Horses for courses.
Stats lie - they certainly require interpretation.
Is a minute or ten minutes of video too much or too little? When do people turn off or tune in to a piece of AV, whether a movie, TV show, video or slide show mocked-up in PowerPoint? 'Death by PowerPoint start for me in this first second.
Research from the Open University shows that people decide whether to continue watching a piece of video in under 35 seconds. This is not the same as a 45 minute lecture from an expert that is required as part of a formal course - though there should always be a transcript. Personally I work between the two and replay if there is something important.
Who needs the research? You can tell intuitively if what you are about to see is of interest or not?
My 35 seconds video? A party balloon is blown up by someone with breathing difficulties. The words on the balloon gradually appear - 'The Cost of Asthma' - the professionally composed and performed music tugs at the heart strings and a professional broadcaster says some pithy words.
My 35 hour video?
Interviews with some if the greatest thinkers alive in the planet today. Vitally, especially online, as producers we offer what is a smorgasbord - the viewer decides what to put in their plate and whether to eat it - and whether to stuff it down or take it in bite-sized pieces.
You had might was well ask 'how many pages should there be in a book?' or 'how many posts in a blog?' It depends on many things: context, budget, goal, resources, subject matter, audience, platform, shelf-life ...
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