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Where did you join the throng and what's missing?

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Fig. 1. The Video Arts development journey from linear storytelling on film to multisourced, chunked, networked and open learning.

Professionally I came in with VHS - shot on Umatic then Betacam, edited on 1" tape then digitally. In 1986 Abbey National still distributed staff news on an AV slide carousel - there has always been inertia, though today change, new versions and upgrades are built into the system - or an accepted way of life. Visiting a regional BBC TV Station in 1989 I thought it was behind the production processes used in Soho and Covent Garden - the advertising industry, events and training business were all quicker to develop.

DVD are missing, as are intranets. Computer based learning in house, in a learning lab, then dispersed on internal systems developed in the mid 1990s.  You can put the Philips Laser Disc in there too - mid to late 1980s before the CD-ROM took over.

Streamling and downloads needs to be expressed very differently too - I'd give it a very thin wedge to start with. Great expectations of bandwidth from 2000 for the next decade meant that the DVD quality of 3D animationa, video and so on was impossible - yet the DVD market died. Someone the ease of distribution and ease of response on the network was considered more important.

Production values remain the thing that set Video Arts apart - and humour. If you are not paying suitable attention to the messages then it is fun to spoke the likes of Emma Thompson and Hugh Grant playing bank branch managers or other actors whose names immediately escape you but you recall from a period drama or a sit come, pops up with their arm in a sling with a health and safety story or as a junior manager with autocratic behaviours.

The laptop, after the desk top, was our first 'mobile computer' of course and today as well as the tablet Smartphones are a devise that plays a role in learning - for a start, everything I can do and read here I can manage on a Smarphone.

You do find new ways to learn - my favourite, a genuine creative problem solving technique according to an Open University MBA module I took - is to express some ideas such as this, or have a first swing at answering part of an assignment - then nod of. A ten minute sleep will do it. Either sinking into unconsciousness or coming back to consciousness I will be aware that I am dwelling on some condundrum and I just may have figured something out. Just don't do this a few hours before an assignment is due and decide as a result of your 'dream spirits' that you are going to rewrite from the top.

 

 

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B822 'Creativity, Innovation & Change' Hear what John Cleese has to say on creativity

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Edited by Jonathan Vernon, Tuesday, 17 Apr 2012, 21:11

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This works for me and plays directly into B822 'Creativity, Innovation & Change'.

Listen then act.

John Cleese on Creativity

I'm going create the space and make the time! And play.

  1. Space
  2. Time
  3. Time
  4. Humour

FURTHER READING

Amabile, T. M. & Sensabaugh, S. J. (1985).  Some factors affecting organizational creativity:  A brief report.  A paper presented at the Creativity Innovation & Entrepreneurship Symposium at the George Washington University, Washington, D. C.

Ekvall, G. & Arvonen, J. (1983). Creative organizational climate:  Construction and validation of a measuring instrument.  Stockholm, Sweden:  The Swedish Council for Management and Organizational Behavior.

Gryskiewicz, S. S. (1982).  Creative leadership development and the Kirton adaption-innovation inventory.  An invited paper delivered at the 1982 Occupational Psychology Conference of the British Psychological Society meeting on "Breaking Set:  New Directions in Occupational Psychology" at Sussex University, Brighton, England.

 

MacKinnon, D. W. (1961). Creativity in architects. In D. W.

MacKinnon (Ed.), The creative person (pp. 237–251). Berkeley: University of California, Institute of Personality Assessment Research.

MacKinnon, D. W. (1978). In search of human effectiveness: Identifying and develop

 

MacKinnon, D. W.  (1978). In search of human effectiveness:  Identifying and developing creativity.  Buffalo, New York:  Bearly Limited.

 

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LT2:4 Learning Technologies. Telling Storis.

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Edited by Jonathan Vernon, Thursday, 8 Mar 2012, 05:38

Once upon a time ...

Did you here about ...

Three men went into a bar ...

Stories and humour work.

In the 1980s for a training film that told a story you went to Melrose for humour you went to Video Arts.

Video Arts were at Learning Technologies. I went to their presentation twice. Everything they are doing I applaud. They are reinventing themselves.

Melrose fell 15 years ago (or so). The market couldn't sustain the expense and somehow we always find ways to tell a new story. Whereas comedy never changes. All Video Arts need to do is to re-shoot with fresh actors on a fresh set.

Meanwhile I do Epic No.2 too.

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I don't need convincing that stories work.

Get up to make a presentation and you will hold your audience if you say, 'a funny thing happened to me on the way here ...'

You are about to tell a story (or a bad joke), but hopefully something true, or convincing.

With a child 'once upon a time ... ' can lead to anything you like. As a parent you make up bedtime stories and you find a way to keep them awake.

(Which is why my wife long ago banned me from bedtime stories. Too exciting, too long ... kept them awake).

So to the value of Storytelling.

I love the way Epic handled the BBC Guidelines challenge.

I have a copy.

How would I describe this fat, pack A5 arch-lever file manual of don't and don'ts and more don'ts?

(I'll dig it out and take a picture)

It's about as engaging as a brick wrapped in last week's Sunday Newspapers.

Trainspotting for creatives?

Coming from advertising you see that a story can be told in 30 seconds.

I was on Kit-Kat. 'Have a break. Have a Kit-kat.' This was the era of epics in microcosm, classic adds such as 'Middle of the road.'

Ask. Do ask.

'Like all good learning we're going to be interacting.' Said Naomi Norman.

And we did, to a degree.

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I love the science. I cannot get enough on how the mind retains and uses information.

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is not rocket science, it is obvious. Human kind have spent far longer sitting around fires telling tales than watching TV.

Academics in education recommend the use of narrative.

‘Stories are the method by which people impose order and reason upon the world.’ Fisher. (1987)

‘By framing events in a story it permits individuals to interpret their environment, and importantly it provides a framework for making decisions about actions and their likely outcomes.’ Weller. (2009:45)

‘Narrative … is a useful means of imposing order and causality on an otherwise unstructured and unconnected set of events, but it also means that some detail is omitted in order to fit into the narrative, and other factors are only considered in the limited sense in which they can be accommodated with the narrative.’ Weller (2009:48)

* spontaneous inclination to engage in a dialogue with material

* to improve some form of organisation upon it

* to make comparison with it

Bruner (1996.97)

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But what I look forward to is the story.

 

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As I boy I was sent to boarding prep school.

The 'dormitory captain' an older boy who supervised Ihe younger ones (i was eight) would tell a ghost story.

I could still tell 'the Monkey's Paw,' or 'The Mist,' or the 'Broken Stair.'

 

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I've been telling stories every since.

 

REFERENCE

Bruner, J.S. (1996) ‘Frames of thinking: ways of making meaning.’ In Olson, D and Torrance, N (eds) Modes of thought. Explorations in culture and cognition, pp. 93-105.

Fisher, W.R. (1987) Human communication as Narration: toward philosophy of reason, value and action.

Weller, M. (2007) Virtual Learning Environment. using, choosing and developing your VLE.

P.S.

More on Epic in due course. I've found a second page of notes. In the meant time yo can contact them yourselves:

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LT1.1 Learning Technologies. Day One. Snack from the eLearning Smorgasbord of Learning Technologies 2011

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Edited by Jonathan Vernon, Thursday, 8 Mar 2012, 16:05

Olympia is like the interior of some vast World War II Normandy Gun Emplacement – all exposed blocks of concrete, exposed pipes, clattering stairwells and distant skylights.

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The catering is marginally better than that at Conference League game of football.

The layout of stands (or should I call them stalls) reminds me of an East European Department store in the early 1990s.

On registration you are handed a fat catalogue worthy of IKEA, sadly your journey around the show is anything like as smooth or as comprehensive – more like shuffling through a multi-story car-park full of baldy parked 4x4s.

The lecture ‘theatres’ are open plan and back to back; they conflict for attention. The combination of two speakers at it, never mind music from surrounding stands, obliges a ‘sit-forward and concentrate’ mentality. Imagine two noisy street shows in action simultaneously on the cobles of Covent Garden.

Stalls, not stands, was the behaviour too of some selling their services, with leaflets thrust into your hands and conversations started that you didn’t want whether eye contact was made or not); the inclination is to make a blunt response; the danger is that you soon find yourselves burdened with the equivalent of every Sunday newspaper in one go.

There was a hint of desperation about some of it.

None of this is conducive to enjoyment or appropriate for a showcase of e-learning technology 2011.

Despite this I’m preparing to return for a second day.

_______________________________________

I attended with a producer from E-Learning Productions. I go wearing three hats: producer of content, learning manager wannabe and Open University MA student in his 'second year' of Open and Distance Education - starting H800 around now (I think the virtual gates to the module open on the 27th).

The quality of the Learning Technologies presentations (with one exception) and the stands that we chose, rather than chose us, was impressive.

Much of it rings true, reinforcing our views on where we feel the market is going, this was especially the case with the Video Arts presentation ‘Video learning: anywhere, anytime and just in time.’

Blog entries below indicate where and why I think video will take over from print; this was demonstrated by Video Arts.


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Drawing on a back catalogue of high quality, humour and drama-based learning Video Arts have created a digital platform that allows users to pick ‘n mix clips to assemble a learning programme of their own.

These ‘chunks’ of ‘stuff’ make a bespoke learning programme.

I question how ‘right way, wrong way’ illustrated with humour always works, wondering if the humour and the performance is recalled, but the message lost. Which is why I’d expect all learning to be measured for effectiveness, the brutal answers of success or failure being the test of a good learning programme.

Emerging challenges in learning: proving the business value answered any concerns or interest I might have in gauging effectiveness.

Though competing with presentation immediately behind in Theatre 2, Jeff Berk delivered an insightful, packed, brutally stark means to measure the effectiveness of training.

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Jeff's background as an auditor showed, but my creative head said that whatever ways or means of communicating ideas, of sharing knowledge and experience, of teaching, of learning, that I may devise or select ‘off-the-shelf’ or from one of these ‘stalls,’ www.Knowledgeadvisors.com will tell me if it worked or not, if not why not, if so where so, and what to change and how.

An invaluable service that must form the part of any learning and training programme budget.

The thread of the presentation, that felt like an attempt to run through the contents of Wikipedia in 30 minutes, was that Training Managers should ‘replace the smile sheet, with the smart sheet.’

I buy that.

Jeff spoke of ‘improving human capital performance.'

I like the idea of ‘sensitivity analysis’ and ‘action metrics’ helping the learning consultant in a business discussion identifying actual rather than perceived problems to get a fix.

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I take away too the idea of ‘Scrap Learning’ and ‘Pointers for Change,’ as well as ‘Actionable Metrics,’ a ‘dashboard of summarised information for senior managers.

Had I been to Learning Technologies the week before rather than a week before a job interview I wonder if the outcome would have been different?

This stuff matters, and now I know it.

Jeffrey Berk is quotable; it is corporate speak at its best. ‘Leverage methodology into the spirit of the technology,’ he said.

There’s a White Paper ‘Standard Reports of the Future’ that you can request by email Jeff the COO of Knowledge Advisors on jberk@knowledgeadvisors.com.

Leadership for the 21st Century and how to achieve it was a dreary, ill-considered Slide Show read out by a presenter who I sensed hadn’t seen the slides until the moment they appeared on the wall behind him. He read, verbatim from notes, his head buried in the lectern.

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No introduction, just started reading as if someone had put 50p in a Juke Box.

The best demonstration of how to present badly I have ever witnessed and after two minutes I was desperate to escape.

Mercifully what was billed as 30 minute presentation barely lasted 10.

The clichéd jigsaw piece analogy, the lengthy self-quoting of the long dead American who devised the programmed smacked of an attempt to sell 1970s fashioned Moon Boots at a desert oasis.

Fusion Learning have a theatre-cum-stand.

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They compete successfully with the hubbub and take the idea of the market stall to its obvious corporate conclusion. It would be unfair to say that Steve Dineen was selling product out the back of a lorry, but the simple lay-out of stand as platform, replete with headset and microphone suggested something of this ilk. Though no visitor to a street market is going to be sitting in front of a laptop, watching an interactive presentation and receiving a back massage.

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Quotes can be scattered around a presentation like baubles on an over-decorated Christmas tree, but this one from Einstein worked in this context.

‘Everything should be made as simple as possible, but not simpler.’ Albert Einstein.

Fusion Universal take an idea that is a decade old and do it better.

How to animation on Microsoft Product delivered via a searchable ‘just in time format.’

For example, I can’t get my head around the plethora of choices regarding headers and footers in the new word package. Type, search, click and I get a voiced animation of how to do it. A decade ago I bought this kind of thing on a CD-ROM for £75, today I take out an annual subscription, select from a multitude of bite-size ‘info drops’ and may even contribute my own ‘how to ‘ clips should I think I have a fix, a better fix, or an alternative fix or just fancy myself as a presenter, voice over artists and director/writer of video-based assets.

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Like Steve, I too change into ‘soft shoes’ when faced with being on my feet all day.

Had I a budget this alone would have had me signing up to their services.

He wore sheepskin moccasins. I think if all delegates left their shoes at registration and padded around in slippers or socks it would be conducive to a far more chilled atmosphere.

walk around the lanes in Brighton and you will come across many of the organisations presenting here; Epic, Kineo, Edvantage and Brightwave are four that come to mind. Perhaps these organisations should band together to bring customers to them on the Brighton Seafront; or does Wired Sussex does this already? __________________________________________________________________________________

Naomi Norman introduced Epic beginning with a reminder of their impactful, PR coup, the annual e-learning debate in the Oxford Union.

This is a non-Oxford event, despite the implied cache, that uses the debating chamber ahead of the academic year.

It attracts interest, not least to Epic’s LinkedIn E-learning forum that I find a constant stream of intelligent, current thinking, or as Naomi put it, ‘good, memorable, engaging interactions.’

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The presentation in relation to mobile learning is succinctly expressed as:

‘Learning in the moment, Learning across space and learning across time.’

We saw highly simplified 2d animations that mixed a bit of silent movie text and Captain Pugwash paper-cut outs to give gobbets of information on First Aid. More at www.firstaid.co.k (free download).

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Also some of the 20 hours of materials, 4 hours of it video, for Collins for whom Epic have turned an entire two years GCSE Maths Curriculum into a smart phone App.

My colleague and I debated some of the more confusing visuals for this course on the way home and reckoned our children would only engage with the content if they had to, and would probably try to cram it all in the day before an exam. i.e. parents become tutors and facilitators, somehow having to cajole some interest in engagement early on, with rewards for completion of modules.

The idea that a book will teach a 13 year old something, let alone a game like platform, ignores the fact that in isolation this kind of self-directed learning doesn’t happen without the outside influence of schools, parents and most especially peer pressure.

Marcus Boyes clicked through a mobile learning website developed by Epic.

It was a convincing demonstration of how rapidly a complex task that may have taken many months, can be compressed into a few weeks, leaving content creators to compose. I liken it to an conductor having an assembled brass band with players who can play and instruments that work, rather than finding you have to first make the instruments and then learn how to play them.

Go compose.

Far from farting about (as he put it) I found Marcus informed, engaged, practical and agile. He is the perfect tech savvy person, passionate about what he does and mindful of the need to make things easy. I want to go home and 'make an App' myself. In fact, with a shelf of 4,000 charts, 400 photos and about 10,000 words the Skieasy Books I took to Collins in 1991 may yet find their way into publication.

I can see virtue in going straight to Mobile application.

If it works in this format then you’ve got something write, as Einstein desires, you’ve made it simple. Then you get all the gains of being mobile, engaging the learning any moment in the day when they have downtime.

There’s a White Paper. Stand 54. Or from Epic’s website.Or from me now that I'vedownloaded it.

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Go register. They're worth it.

And this App for LinkedIn from EIPC looks useful.

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I like these papers, but sometimes question their academic validity.

A white paper pre-supposes peer review and scrutiny in an academic setting. Has this happened? I let my OU colleagues take a view. If published in a reputable journal I'd buy it.

Go see.

Much more on Video Arts to follow.


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