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H809 Activity 6.2: Effects of audience on research (1 hour)

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Activity 6.2: Effects of audience on research (1 hour)

In the light of Activity 6.1, look again at the research question you chose for TMA01.

  • What kinds of audience were you assuming for the research findings?
  • How might this research question, and/or the methods you chose, be different for different audiences?

Post your thoughts in your tutor group discussion forum.

REPLY

The suggestion is that I am writing to a community of fellow researchers working towards the 'cutting edge' of e-learning in health care, in this instance to support patients and improve patient outcomes, through drawing on literature where various interventions have been successful with doctors.

If written for potential funders then, like the elevator pitch' for a movie script then my inclination would be to spice it up, certainly to push what is unique harder, but also to flag up those few papers that suggest that research of this nature is now required as the next step. i.e. to sell the logical progression of building on what has gone before, using my own experience and skills to say to funders 'you would be backing a safe pair of hands'.

The audience none of the papers talk about are the participants themselves. This is where an inevitable shift is occurring as patients chose to be better informed and in one piece of research I was reading the interviews were compromised as earlier interviewees had posted the questions and their responses online. Currently, from what I have read, the general public are reached via the press. In future, not just through books, radio and TV appearances, but also in blogs and other social media, academics will find they have an audience that includes students (not just their own), and other interested parties.

Just as a conference paper can lead to writing an article for a journal in future there are likely to be other audiences to be written for.

Rather than tailoring niche research for different audiences, as a hypothetical exercise I have presumed the funding would permit a broad approach that would generate material that would, edited and written and expressed in an appropriate way, suit a variety of audiences. Under Creative Commons some content might be offered to a community on the Internet to mash-up, share, curate on other platforms and so on - if the Social Media purpose is to 'spread the word' let those who are best at doing it do it.

 

 

 

 

 

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Design Museum

How long should a video be? A bit like saying should a book have one page or a thousand?

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Edited by Jonathan Vernon, Sunday, 10 Mar 2013, 00:15


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Fig. 1. Fighting for his life - part of a corporate training series aimed at the emergency services and utility companies to create greater understanding of the need to report incidents as they occur.

Some times 10 seconds is too long for a video - while ten hours doesn't even start to do justice to the speaker or theme.

I wouldn't give extreme views the time of day, on the other hand, I would listen to everything Mandela had to say for hours. Horses for courses.

Stats lie - they certainly require interpretation.

Is a minute or ten minutes of video too much or too little? When do people turn off or tune in to a piece of AV, whether a movie, TV show, video or slide show mocked-up in PowerPoint? 'Death by PowerPoint start for me in this first second.

Research from the Open University shows that people decide whether to continue watching a piece of video in under 35 seconds. This is not the same as a 45 minute lecture from an expert that is required as part of a formal course - though there should always be a transcript. Personally I work between the two and replay if there is something important.

Who needs the research? You can tell intuitively if what you are about to see is of interest or not?

My 35 seconds video? A party balloon is blown up by someone with breathing difficulties. The words on the balloon gradually appear - 'The Cost of Asthma' - the professionally composed and performed music tugs at the heart strings and a professional broadcaster says some pithy words.

My 35 hour video?

Interviews with some if the greatest thinkers alive in the planet today. Vitally, especially online, as producers we offer what is a smorgasbord - the viewer decides what to put in their plate and whether to eat it - and whether to stuff it down or take it in bite-sized pieces.

You had might was well ask 'how many pages should there be in a book?' or 'how many posts in a blog?' It depends on many things: context, budget, goal, resources, subject matter, audience, platform, shelf-life ...

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