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Edited by Jonathan Vernon, Monday, 26 Nov 2012, 17:43

Scientific Advertising (1923) - Claude Hopkins.

Ogilvy on Advertising - David Ogilvy

The Hidden Persauders - Vance Packard

The ultimate list of the best ever marketing books http://webmarketinginnercircle.com/internet-marketing/best-marketing-books-list/

Confessions of an Advertising Man – David Ogilvy

How to Write a Good Advertisement – Victor O. Schwab

Tested Advertising Methods – John Caples

Published in 1932. This one has stood the test of time and for good reason, it’s a copywriting master class

The Copywriter’s Handbook, Third Edition: A Step-By-Step Guide To Writing Copy That Sells – Robert Bly

Hypnotic Writing: How to Seduce and Persuade Customers with Only Your Words – Joe Vitale

How To Win Friends and Influence People – Dale Carnegie

Permission Marketing : Turning Strangers Into Friends And Friends Into Customers – Seth Godin

Resonate: Present Visual Stories that Transform Audiences – Nancy Duarte

Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business – Ann Handley and C. C. Chapman

 

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