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B822 Techniques Library: Using 'Crazy' Ideas

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Edited by Jonathan Vernon, Tuesday, 10 Jan 2012, 07:15

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Ken Dodd

Ideas that could get you fired if suggested or are lauigh out loud funny; so there's a risk. (Techniques Library 2010)

Developed by Rickards (1974) as 'Wildest Idea' and de Bono (1982) as 'Intermediate impossible'.

Why beneficial?

  • They break down assumptions.
  • The humour can energise a group and trigger more ideas (inlcuding some unthought of that might work)

Use these techniques:

  • Brainstroming
  • Free Association
  • Excusrsion

Treat it seriously to see where it takes you

Don't get stuck on a non-starter (but aren't they all implicitally a non-starter if they are going to get you fired or ar laughable?)

REFERENCE

Rickards, T. (1974) Problem-solving Through Creative Analysis, Essex, UK, Gower Press.

de Bono, E. (1982) Later Thinkking for Management, Pelican Books.

VanGundy, A.B. (1988) Techniques of Structured Problem Solving, 2nd ed. Van Nostranran Reinhold. Technique 4.61. p. 202


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