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B822 Techniques Library ‘Factors in ‘Selling’ ideas

Context

• Timing
• Audience
• Idea champion

Content

Use simple language

Use a clear statement of the need for the idea. Describe the problem your idea will solve and explain why it needs to be solved.

• Present both pros and cons
• Provide evidence
• Stress key points
• Anticipate questions
• Be persistent

Based on: VanGundy, A.B. (1988) Techniques of Structured Problem Solving, 2^nd ed., Van Norstrand Reinhold. Technique p. 285