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New businesses in a radical market

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Edited by Jonathan Vernon, Saturday, 3 Nov 2012, 06:19

'As soon as a new radical market emerges, hundreds of new entrants rush to colonize it. Before long, consolidation takes place and most of the early entrants disappear. A few survive. But even these early survivors usually are not the ones that end up conquering the new market. The true winners are those that undertake a series of actions that scales up the new market. How do they do that?' Markides and Geroski (2004)

Can you think of organisations that have been a flash in the pan, that came out of the DOT COM boom and went bust? Who are the winners and losers going to be with Web 2.0?

 

Reference

Markides.C; Geroski, P. (2004) Strategy and Business, 35: 2-10

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Design Museum

As soon as a new radical market emerges, hundreds of new entrants rush to colonize it.

Visible to anyone in the world

Before long, consolidation takes place and most of the early entrants disappear. A few survive. But even these early survivors usually are not the ones that end up conquering the new market. The true winners are those that undertake a series of actions that scales up the new market. How do they do that? Markides and Geroski (2004)

What's going on here? What examples can people think of?

High Street Computer Shops

Knowledge Shops

Quick Print Printers

Coffee Shops

Social Networks:

  • Friends Reunited
  • Tripod
  • MySpace

PDAs & Netbooks

Reference

Markides.C; Geroski, P. (2004) Strategy and Business, 35: 2-10

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