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H800 wk21-22 Activity 3 Where Web 3.0 is taking us

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Edited by Jonathan Vernon, Sunday, 17 Jul 2011, 07:17
Reading style 2011, rather than having six books on the go and a notepad, today I have an iPad, a laptop and a print out.

I am on page 5 of the 2011 Horizon Report; it has taken me four hours to get this far because:

A) I take notes

B) I Tweat some of these notes

C) I share in Linkedin and Facebook and respond to discussions pending or that I initiate,

D) I engage my distractability, my antennae having a sense, I hope, to know what to graze and what to bookmark.

E) and then I am pointed at things like this

http://www.visualcomplexity.com/vc/

And my weekend could be spent looking at nothing else.
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H800 WK21-22 Activity 2d VLE vs. PLE who wins?

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Edited by Jonathan Vernon, Saturday, 3 Nov 2012, 20:59

H800 WK21-22 Activity 2d VLE vs. PLE who wins?

  • John Petit
  • Martin Weller
  • Niall Sclater

Stephen Downes – Students own education

· How much do they actually differ in their views?

· What is my perspective?

· Freedom is lack of choice

· Parameters work

· Creativity is mistakes

· Have rules, the mischievous or skilled will break them anyway

· The end result counts.

a) This isn’t a debate. Neither takes sides and the chair interjects his own thoughts. A debate, whether at school, university or in a club, or in a court of law or the House of Commons, is purposely adversarial, people take sides, even take a stance on a point of view they may not wholly support, in order to winkle out answers that may stand somewhere between the two combatants.

b) During the MAODE this might be the second such offering as a ‘debate,’ the last being as weak. What is more I have attended a Faculty debate which shilly-shallied around the issues with at times from an audience’s point of view it being hard to know whose side the speakers were on?

c) As well as deploring the lack of rigour regarding what should or should not be defined as a debate, the vacuous nature of the conversations means that you don’t gain one single new piece of evidence either way. Generalities are not arguments, neither side attempts to offer a knock-out blow, indeed Martin Weller seems keen to speak for both sides of the argument throughout.

When Martin Weller implies that a VLE constrains because ‘There are so many fantastic tools out there that are free and robust and easy to use.’ I would like a) example b) research based evidence regarding such tools, which do offer some compelling arguments, these commercial and branded products have to offer something refreshing and valuable.

Unlike some university offering they are therefore not only effective, but vitally, they are fun, tactile, smartly constructed, well-funded, give cache to the user, are easy to share, champion and become evangelical about, explored, exploited and developed further. Here I compare Compendium with the delight of bubbl.us.

Here I compare blogging in the confines of the abandoned cold-frame that is the Victorian OU student blogging platform compared to the Las Vegas experience of WordPress.

I can even compare how WordPress performs externally compared to the shackled version provided by the OU. On the one hand there is a desire to treat students like sheep; there is even a suggestion in this chatty-thing between Niall Sclater and Martin Weller than OU undergraduates ought to offer the most basic environment in which to operate. Access is an important point, but you don’t develop players in an orchestra by shutting everyone in a hall and giving them a kazoo. And if that Kazoo requires instructions then it deserves being ignored. Having lived with it for a year the OU e-portfolio My Stuff might best be described as some kind of organ-grinder with the functionality and fun-factor of Microsoft DOS circa 1991.

Martin Weller makes the point about tools that might be used this before, during and after their university experience. There is a set of ICT tools covering word-processing, databases, number manipulation, calendars and communications that are a vital suite of skills; skills that some might already have, or partially have … or not have at all. The problem is in the accommodation of this widely differing skill set.

JV Exposure to new, or similar, experience of better as well as weaker programmes/tools, fashion, peer group, nature of the subject they are studying, their ambitions, who they are, how much time they have, their kit, connection and inclinations, let alone the context of where they are going online.

In this respect Martin Weller is right to say that ‘some kind of default learning environment’ is required first of all.

Caveat: You are going to need people to use the same kind of things in order to be able to communicate.

· University blog vs. their own bog.

· University e-portfolio vs. their own portfolio.

· Elluminate vs. Skype.

· Mac vs. PC,

· Tablet vs. laptop.

· Desktop vs. smartphone.

· Paper vs. e-Reader.

· University Forum vs. Linked in or others.

· Twitter vs. Yammer.

Swimming analogy: training pool, leisure pool, main pool, diving pool, Jacuzzi.

Niall Sclater makes a point about a student using an external blog that doesn’t have a screen reader. Do browsers not offer this as a default now? Whilst I doubt the quality of translation I’ve been having fun putting everything I normally look at into French or loading content onto an e-reader and having it read to me on long car journeys. The beauty of Web 2.0 and Open Learn is that developers love to solve problems then share their work. Open Learn allows these fixers to crack on at a pace that no institution can match.

Perhaps issues regarding passwords is one such problem which is no longer a problem with management systems. Saving passwords etc.: Other problems we have all see rise and fall might include spam. The next problem will be to filter out spam in the form of ‘Twitter Twaddle’ the overwhelming flack of pre-written RSS grabbed institutional and corporate messages that should without exception be ‘flagged’ by readers as spam until it stops. I never had a conversation with a piece of direct mail shoved at me through my letter box, or spam come to that matter. Here largely the walled, university environment in which to study, is protected from the swelling noise of distraction on the outside,

Niall Sclater talks about the Wiki on OU VLE, in Moodle ‘comprises what we consider is the most useful functionality for students. The OU ‘cut out a lot of the bells and whistles you find in MediaWiki’. New to wikis I enjoyed being eased into their use, but like a keen skier, or swimmer, having found my ‘legs’ I wanted incremental progressions. Being compelled to stay in the training pool, or on the nursery slopes, to return to by Kazoo metaphor, is like having Grade 5 flute, but having to play with six novice recorder players in Kindergarten. We move on and therefore what is offered should move with us.

Universities fail abysmally to sell their products to their captive audiences.

Commercial products are sold, invitingly to everyone who comes within earshot. There is a commercial naivety and intellectual arrogance sometimes over stuff created that must be great, because it is the invention of brilliant minds … and that its brilliance will be self-evident even if it sits their within its highly branded overcoat waiting for some time to take an interest and take it out for a test drive. Creators of these tools forget that a quick search using some of the terms related to the affordances of the product being offered will invariably produce something more appealing from the likes of Google, Adobe, Apple or Microsoft.

Nail Sclater points out that some students can be confused by too much functionality. I agree. If there is a product that has far too much functionality, it is Elluminate. And even for a library search, it ought to be as simple as the real thing … you go to a counter and ask for a title. Google gets it right. Keep it simple. Others are at last following suit. Or is the Google God now omnipresent?

Martin Weller stumbles when he says that Nail ‘hits on two arguments against decentralised PLEs by

a) Giving three arguments

a. Authentication

b. Integration

c. Robustness

b) He is meant to be in favour of PLEs.

i.e. academics are incapable of debate because they are, to use of Martin Weller’s favourite terms ‘contextualised’ to sit on the fence. A debate should be a contest, a bullfight ideally with a clear winner, the other party a convincing looser.

You wouldn’t let a soldier chose his weapons then enter the fray. There has to be a modicum of formal training across a variety of tools, and in a controlled, stepped fashion in order to bring people along, communally, for retention and to engender collaboration and participation and all that benefits that come from that.

Who at a time of change is going to declare their role, or department redundant? Brought into a new role, Social Media Manager, I feel I will have succeed in 12 months if I have handed over the keys to others, spread some of the glory about. That’s how I see it, a little bit of everybody’s lives. You can wordprocess, you can do some aspect of Social Media. There are other functions though that long ago were circumvented by clever software. Web 2.0 deplores the gatekeeper. It wants to put everything ‘out there,’ enabling everyone and anyone to make of it what they need and please.

Personally I’ve been loading content, text and images, in diaryland since Sept 1999 and have never had an issue with access, yet I have repeatedly found my OU e-portfolio failed, or that while composing a response in a forum the system fell-down and I lost what I was doing.

Nial Sclater argues in favour of VLEs to ensure usability, access, extension to students, common ground on terms of tools, opportunity and form an assessment point of view, use of content too.

While Martin Weller wants to ‘Support’ – an argument for VLEs. (I’ve now made the point several times that Martin Weller seemed unsure of which side he was on, and by personality and from experience, will never take a side in any case).

We DO want people going away being able to use package X. Do we turn out Roy Castle types who can play loads of instruments not very well, or a virtuoso performer who can at least play the cello well?

JP stepping in ‘as my confidence grew I got to know that and my confidence grew across the year as I got to know that and one or two other very limited and well-supported tools’

Nial Sclater’s point that the same tool is required for collaboration and assessment. This applies also to reading the materials provided and doing the activities so that these are the points of reference for assessments (as currently practised). How can a Tutor mark an assessment that is based on vegetables from a walled Victorian kitchen garden, when the student offers flowers grown from seed in a tub? To return to my sporting analogy, how might I judge a person’s ability to swim after 12 weeks if they’ve been learning how to sail?

Parameters have a purpose.

The greatest resistance to a writer is having no sense of purpose, no goals, no parameters, no set pieces, no one to be on their case. A free for all, perhaps as the new London Business and Finance School is finding, is that just giving students the lot and telling them to get on with it is not conducive to a viable learning experience. (Nor do I think it’ll deliver someone is able to work with others).

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Social Media Strategy in Higher Education

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Edited by Jonathan Vernon, Saturday, 16 Jul 2011, 11:57

Is it sensible to be writing on Friday what I did on Tuesday?

I've face this dilemma a thousand times after 35 years of keeping a diary.

Better late than never if the events are of value (they are) and worth sharing (they are) and of educational value to My M.A (they're that too).

I took notes all the way through a day long workshop on Social Media in Higher Education with Tracy Payle of Pickle Jar.

I even held the iPad aloft to take screen grabs of her presentation, as well as grabs of any exeercises I worked on with my colleague from Imperial.

The 'Heads Up' for me were the exercises we did anda the results we collectively produced. We must see those who could become engaged in social media as a plethora of types with different inate skills and interests.

Then play to their strengths.

Not rocket science, but a reminder.

We might hsve more than a library of content to put out, but better only to offer what we understand, believe or know thst our audience want.

Then to see the long-term engagement with people as they think about, become inspired by, then sign up for a qualification ... And their journey onwards as a student and alumni.

(all being was initially written off an ipad. Without fingers like chopsticks editing and correctng is impossible. I know present this as a draft to fix later. I can't use html or any of the dropnox tools either. I undersetood that the OU were 'tablet agnostic'. At the moment, at least in the VLE, they are not fully iPad).

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Social Media Analytics from the I.E.T.

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Edited by Jonathan Vernon, Saturday, 26 Dec 2020, 09:27

Settling down to some H800 reading at the end of an extraowrdinary week.

Monday 'attended, livestream conference from the Institue of Educational Technology.

Tweated through-out and got one question in either to Martin Weller or Andrew Laws.

Screen grabs and bllog notes all the way through.

Yet to digest but gripped by Weller's growing view that page views, links and friends for a stream of online writing may be gathered in time as evidence of scholarqship.

Also informed by Tony Hirst and the meaning behind Goodhart's Law in relation to analytics that cease to be a measure as we become skilled at warping/twisting the means by which the stats are generated.

Informed too by the notion of Open Learn content, understandably, as having a commercial as well as a public remit, to inform, but also translate into people signing up for courses.

If there was a Coast course I'd do it. All I've ever had is a fancy booklet.

That was Monday.

This is turnng into one of those weblog things. Now why am I not into all that reverse chronology posting thing? Its having something to say and the desire to say it.

Four entries one day, none for a while.

That's fine too.

P.S. Now that all this stuff is public facing and broadcast should there not be a dress code.

I find myself watching an event taking place in 2011 and being reminded of an OU Physics Lecture of the 1970s. (I often watched this stuff as a boy in the middle of the night. Hippy, beard, denim jacket, flaired-trousers and sandals.)

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Masters in Open and Distance Education: Module H800: WK21 My Personal Learning Environment

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Edited by Jonathan Vernon, Wednesday, 13 Jul 2011, 21:42

My%252520PLE.JPG

From this consider Virtual Learning Environments (VLEs) vs. Personal Learning Environments (PLEs) and I come away, as I often do, seeking a compromise, the best of both - a basic, easy to use, and reliable VLE with students who may come with nothing, or a good deal, but was I have done will over the course of a couple of favourite tools and ways of doing things.

The two are like dripping coloured ink into a fish tank. My fingers aggitate between the two.

Until Google takes over all of it, there are too.

In my case I've gone from an old Mac Book and printing stuff off to having everything online, using blogs like e-portfolios and switching between an iPad and a laptop.

(78,099 page views)

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H800 wk21 activity 2e To what extent are you using web 2.0 technologies?

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Edited by Jonathan Vernon, Wednesday, 13 Jul 2011, 21:36

SEE MINDMAP ABOVE

H800 WK21 Activity 2 ep

How does your representation compare with the tables of tools and functionality described in the Conole chapter you read earlier in Activity 1b?

All of these st some stage and more especially using a tablet and Apps, or laptop away from my desk.

+ e- readers

+ RSS feeds

+Google Docs

+picasa dropbox

+Blog as eportfolio and exercise book

+Blog for presentstion and wiki-like

+flash online shared calender

Intranetmicroblog Yammer

+ Skype

To what extent are you using Web 2.0 technologies?

Extensively

Send notes as email to blog and others

Outlook remotely

Blogs to aggregate and share

RSS feeds aggregating messages

Online Forums frequently

How far are you using Mobile 2.0, as explored in Week 19?

Extensively using a 3g enabled tablet In what ways has your own practice and use of technologies changed in the last five to ten years? An early adopter once more. Professionally necessary to take an interest in everything Blogging since 1999 so used to putting content online

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How best to use Social Media to market you university

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Edited by Jonathan Vernon, Wednesday, 13 Jul 2011, 21:45

I've been at Central House, UCL all day with fellow Social Media people from the following universities: Kings, UCL, Birkbeck, Leeds, Liverpool, LSE, Cranfield, Bath and Imperial College ...

With 'the student rooms' also present.

As someone remarked it was like a Business School workshop.

It impressed me that the approach was less about tools and more about planning, culture, content, results and convincing colleagues in Higher Education to buy in.

Having understood for some time the necessary tactic of listen, comment and create I have to wonder if the division of effort across these should be 5:3:1

i.e. Effort to be certain you are addressing the right people matters far more than churning out content.

Rolling Twitter content was lambasted as failing to engage.

We never really touched on the pedagogical value of content provided through Open Learn or developed and shared by Faculty, alumni, students and even prospective students.

Insead does a star turn, but I feel confident also that The OU Business School is inclined to be innovative.

Much more to follow. This was like reading several copies of the New Scientist and stumbling upon several gems.

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Measuring metrics for Social Media in Higher Education

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Edited by Jonathan Vernon, Tuesday, 1 Nov 2011, 21:03

'Do a blogger and a non blogger in the same disciplines have less in common than two people who blog?'

So asked Martin Weller of the Institute of Educational Technology this morphing during a day long event on Social Media Metrics.

I'd say so.

I find I have an affinity with those who use social forums, who blog and discuss online. They are traceable conversations, cumulative conversations unlike there non-digital counterparts that have short unshared lives.


'Even at the professional end you are giving more of yourself, your points of view, your political beliefs.' He added.

And so the academic who chose such a life to avoid the limelight finds themselves thrusted into it.

I remarked through the Twitter feed that the lonely writer in the garret now found himself in a greenhouse with the digital world looking in. Will this be the era of the celebrity academic?


Scholarship has become more demanding, or has it?

Doug Belshaw has had his PhD thesis online since its inception in 2007.

It isn't being written form him, but his reputation is being established.


There are new social norms that academia has to accept and tolerate rather than resist.


What do views mean, comments mean and how do they compare to citations?


You social media identify drives the views of your papers.


E.g. Online identity as a result of paper is Tweeted about, blogged and shared, and then you get invited to keynotes and a virtuous circle begins.


A set of alternative representations of you.


What can metrics be used?


Visual representation this is your digital academic footprint, within my community ...


Metrics will become part of what we do.


We mustn't be guilty of subjugating new methods into old.


Martin Weller then talked about writing for the sword-dancing community as if in these troubled times his toes and dancing between sharp blades.

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Some people like to master a task, others like keep trying new things over and over agsib. What kind of person are you?

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Edited by Jonathan Vernon, Monday, 11 Jul 2011, 17:59
'All human activity is subject to habitualization. Any action that is repeated frequently becomes cast into a pattern, which can then be reproduced with an economy of effort and which, ipso facto, is apprehended by the performer as that pattern." (Berger & Luckmann, 2002:42) Whilst I may mot be able to cite an unpublished thesis yet, I can at least share some of its own references. Sounds like what in sport we call adaptation.
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Sunday Evenings - some of us are working :)

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Edited by Jonathan Vernon, Wednesday, 31 Aug 2011, 15:33

As a swimming coach I have taken Sunday evening sessions for the last three years.

I still work Sunday evenings covering all my social media bases as conversations at this time of the week a far more likely to be quasi-synchronous.

i.e Not obliging you to be present as in messaging, nor as abstract as an asynchronous forum or picking up comments in a blog such as this hours or days after the event.

Indeed I've been communicating with an OU MBA alumni Luke Firth Philidelphia on and off for the last couple of hours.

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H800 wk22 Activity A2a - notes and cryptic thoughts

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Edited by Jonathan Vernon, Sunday, 1 Jul 2012, 17:47

Large scale open source e-learning systems at the Open University UK Niall Sclater (2008)

Welcome to a mega-university (Daniel, 1996)

Requires exceptionally feature rich, robust and scalable e- learning systems.

Founded in 1069 not 1970(JV)

(Slight slip on the iPad there, but an interesting idea that we might be able to trace the origins of The OU to 1069 rather than 1969, which would place The OU as an older institution of the founding universities of Bologna in that century and the Oxford and Cambridge Colleges of a century later)

'Creativity is mistakes'

(Greyson Perry 2011. Search this blog for more)

I applaud the mistakes we make typing at a thousand words an hour on a keyboard that's akin to ice-skating in well-worn calf-skin slippers. This aren't Freudian slips they're breaks and laughs in our stream of consciouness; ideas we didn't know that had formed that break-out.

The OU 2008 to 2011

Was 180,000 OU students in 2008 now it is 210,000.

Was 7,000 associate lecturers now more like 8,000 or is it 10,000?

Online conferencing and e-assessment expertise disparate systems vs consolidation and unity of design LMS to restrict, present and monitor enrolled students.

+ collaborative activities through forums, blog and wikis.

Control as a means to acceptance therefore Open Source rather than commercial software vs fears about systems nor people being ready for it after the failure of UKe university.

Mark Dougiamas and Moodle with the leadership drive and qualities of Linux Tordvalds.

  • Understand the entire application
  • Optimize at every opportunity
  • Spot new requirements

Ensure that they are fulfilled

  1. Functionality
  2. Usability
  3. Documentation
  4. Community
  5. Security
  6. Support
  7. Adoption

Enabling socio-constructivist learning

  • Prisoners and the visually impaired.
  • Enhancement to the calendar system so that students can keep track of their work and tutors can keep track of them.
  • Additions of an eportfolio and audio both now semi-defunct.
  • Issues over deadlines, over responsibility for key functionality,  over whether to incorporate blogs or not, the value or otherwise of comments functionality and the delays over seeking consensus.

To Wiki OU or to wiki SP?

NB How to move from a primarily print-based educational paradigm to one that also effectively exploits the dynamic, interactive and communicative aspects of the Internet. p9

Rather like saying that we want to integrate text books that pop-up and exercise books that deliver assessments as a kind of origami; at some stage like a glob of stuff in a lava-lamp the new platform will spawn an entirely distinct way of learning.(JV)

Many in the faculty have been engaged for large parts of their working lives in the development of text for a large part of their working lives and do not have the inclination or skills to think about delivering parts of their courses as podcasts or wikis. p9

NB Enhancing the learning experience for students.

Ensuring central quality control, copyright clearance, branding and good design and high- quality audio recordings often means that faculty and tutors feel they have less autonomy and can be less creative than they wish. p10

Or abandon the institutional LMS for PLSs. p11

Not so much food for thought, than a smorgasbord; not so much an hour and a half to ponder, but the weekend and beyond, including walking the dogs and when asleep.

I dream in page flips on an iPad.

I've been engaged in some bizarre dream world in which multiple varieties of fish leap from one pool to another. I presume this is some intellectual dance that is going on and ought to take time out to reflect on this.

I blame it on the level of digital interactivity, not just this QWERTY keyboard typing thing (which I do with my eyes shut as a party piece), but the way I constantly exchange hands when using an iPad, flipping the page from portrait to horizontal, opening the page out or closing it down, wiping the tip of my little finger across the page to flip a page or roll down through content.

I even wonder if six years playing the flute and piano with some seriousness haa not made this adaptation all the more easy?

All I need now is a mouth-piece, something like a gum-shield or orthodontic plate so that I am given additional control to select and highlight by moving my tongue.

Never so far fetched as you may imagine.

Now answer the following:

What criteria should we use to assess whether our LMS is meeting our requirements?

Might we be better served by a different (possibly open source product)?

What are the benefits and the challenges of our institution’s engaging with an open source community, given its inevitable compromises and delays?

In what ways are we using our LMS to control the experience of learners, and how are we using it to empower them?

How can we avoid getting tied up in discussions surrounding technologies and keep our focus on finding solutions that enhance the learning experience for our students?

 

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H800 WK21 Activity 1c. Web 2.0 Tools for Learning - what I recommend

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Edited by Jonathan Vernon, Thursday, 4 Oct 2012, 12:48

JVTVCV%2520SNIP%2520STRIP%25204.JPG

It isn't for lack of overwhelming, immersive and engaging content online, especially 'how to' movies and 'clips' in YouTube, its how you as an individual cope with this inexhaustible choice.

Armed with an 3G tablet and sim card will we find we are learning more on the fly, taking it with us, much of it free, some of it guided and paid for?

Taking advantage of participation (John Seely-Brown), learning on the periphery (John Seely-Brown), vicarious learning (Cox) and if you can get your tongue around it 'serendipitous learning.' (me I think).

I'm finding that 18 months in, and having really started this gig in 1998 when from the agency end we were migrating interactive DVD based learning to the Web, that I of necessity must balance the tools I can play (musical instrument metaphor), compared to those I play with (sandpit, training pool metaphor) ... and I suppose those ones I am obliged to master whether I like it or not (prescriptive tools for work and study - in at the deep end metaphor?!).

Conole (2011) invites us to use 'metaphors for meaning making'.

I always have, often visualising these metaphors. Just search this diary on 'Metaphor' to see what comes up. Also try words or phrases such as 'traffic light', 'nurture', 'gardening', 'swimming', 'spheres of influence', 'hub', 'serendipity' as well as 'water' and 'water-cycle'.

I therefore offer the following:

Linkedin (For Forums, like this, in groups and networks)

Wordpress (for blogging, sharing, wiki like affordances, training, updates)

iPad (or Tablet) (Whilst PCs and Laptops have considerable power and versatility

Twitter (only for niche/target live discussions or quasi-synchronous conversations.

The rest of it is 'Twitter Twaddle'

Spam of the worst kind being pumped out by pre-assigned links as CoTweets or random disconnected thoughts. This is killing some forums where RSS feeds of this stuff overwhelms any chance of a conversation).

I've seen two Forums killed, temporarily I hope, by this stuff, the largest victim being the Oxford University Alumni group.

I believe it is simply the case of a new moderator niavely permitting Twitter feeds in on a discussion, ie. having the conversations between 30 disrupted by the disconnected chattering of 300.

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H800 WK21 Activity 1 Comments on Conole regarding Web 2.0 and education

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Edited by Jonathan Vernon, Saturday, 27 Aug 2011, 12:26

In her chapter, Conole argues that a number of catalytic triggers can be identified in terms of the impact of technology on organisations.

Is this your experience?

That the catalytic triggers themselves influence the outcome?

If a problem or problems are the catalyst then yes the nature of and the implementation itself ought to be in direct correlation. However it is often the case that technologies, indeed innovations, go looking for a problem to fix or that the possibilities of a technology cast a shadow on current practice oblinging change.

Eddison did it both ways, solving problems but also trying to foist gadgets on people, both routes having to find their way to success or failure.

This discounts the impact of people, personalities or champions, CEOs and business owners who will carry the day sticking with or tearing out old technologies seemingly on a whim to replace something.

Can you think of examples of when technologies have had a radical impact on your own practice - either personally or professionally?

Over 25 years I have seen TV production change from big teams with office support to teams of one doing it all themselves, from the introduction of wordprocessing and spreadsheets, to the shift from tape or film to digital, from unionised crews and roles in both the UK and France, to a kind of D.I.Y. TV.

What do you think are some of the key barriers to the uptake of new technologies?

Cost, people, time, disruption, training, transition. From your own experience, can you think of change processes you have been involved with - a new technical system, restructuring of your department, a change in job functionality?

There's a new phone system going in now where the call comes through the PC and calls are taken using a headset or handset. How was the change process managed? A hint at what was coming, followed by decisions on the choices regarding the handset or headset then a whirlwind of activity on coming in Monday morning to find new phones that are so light to handle it's as if they're made of card. A team of eager and helpful people, some strangers, some regulars from the IT department, buzzed about. There has yet to be training on the newsoftware, but I suspect that it is intuative and 'just happens.'

(A few hours later my laptop starts talking to me. I realise it is a supplier. I hastlily plug in the headset. Moments later, by default I find through OUTLOOK I have called someone and leave a message).

Intuitive? Seems so.

What was the impact on individuals?

Acceptance, interest, more for our fingers to do, a step away from having video, an abundance of technical possibility that will trip us up. I'm starting to wonder if having filled our day with kit that means we are on call every moment of the day, carrying the office about with us and now doing two things simultaneously, taking calls while completing spreadsheets, for example.

What was the impact on day-to-day operations?

In this instance it has been fairly seemless, however, we were temporarily tripped up with the wi-fi going down and calls going to the wrong phones. Are calls, like emails, going to be recorded and logged?

Thus adding to the volume of email?

As Mayes, Puttnam and others have argued, education seems to have been slower than other industries in embracing the potential of technologies. Can you think of reasons why this might be the case?

We're dealing with cohorts of people coming through the gates (whether virtual or real, online or campus based learning) not components from China to be assembled. Education has a history of making radical shifts in both practice and use of technology and getting it wrong, which would impact on a generation, year group or cohort going through. I am struck how much that is 'teaching' is a highly human activity, that between student and teacher, not simply between people and course materials.

The person who can learn in isolation is the exception. Whilst e-learning promises so much, my fear is that a significant promise perceived by some is to make money. Whilst accepting the need for funding, education should be run as a business too, the idea that a 'quick buck' can be made by sticking modules online and taking payment up front will lead to many disappointments and poor retention.

Old ways, even if dressed in new clothes, such as pastorlal care and one-to-one guidance is just as necessary, perhaps more so for part-time and distance learners who have significantly more impacts on their day than the 'captive' campus-based student.

Is there anything significantly different about the nature or culture of education that has had an impact?

Hopefully the globalisation of education, made possible by the Internet and suppliers able to serve international audiences, the Western model of education will be diluted, infused with other practices and improved as a consequence. Despite Web 2.0 and its promise of participation and experiential learning we are still bound often to practices of the last 500 years; I would say that I am largely 'reading' for a degree, what is more, the assessment process is equally anachronistic, as it is based on assignments and papers being submitted so that markers can do just as they would have done had I been closed into an examination hall for 3 hours each time.

Do you think this is also true for Web 2.0 technologies?

We do as we have always done and become habitualised by it. Taking notes, writing essays, revision and testing follows an old pattern that never suited or was appropriate to everyone. Web 2.0 allows you to study with a crowd, to turn to fellow students, alumni, anyone online (even different institutions where they are putting content out in Open Form). Those of us already embedded in these technologies and practices expect to see it as we study and work, to have conversations 'on the record' all the time, to capture thoughts and ideas from the digital wind and allocate them a place in our burgeoning knowledge banks.

Do you think that the hype about Web 2.0 tools is justified?

Neither hype, nor those who decry the potential should be given credence unless one is used to balance the other. All that should count is the empircal evidence that in a snapshot of time states the positon. From such studies, repeated, and longitudinal, it becomes feasible that we can see trends and plan/act accordingly.

Do you think there is any evidence yet that Web 2.0 tools are having a significant and increasing impact on how teachers teach and learners learn?

Very much so. At times, from my experience, course materials are the jumping off spot, a catalyst and guide rather than an absolute. I will often seek out what an author thinks or says now, rather than relying on 'frozen' papers and texts that were assembled for a virtual box of books some years before. If conversations dry up or don't pick up in tutor or other groups I will decamp to a subject specific social network group.

Are we on another 'groundhog day' cycle or is there something significantly different this time?

There is something different that in some respects is a huge loop back thousands of years where like-minds gathered or those eager to learn would listen in then join in. This is made possible by the global reach of the Internet and increasingly affordable, reliable an easy to use kit.

If your conclusion is broadly that each technology is just another cycle of change, with promises not matching reality, is the perspective any different if the lens on this is over a longer time frame?

No and yes. What matters is the perspective of the person behind the lens, their beliefs, knowledge, experience, attitudes, ambitions, influence, power and voice. In other words, has there been a significant change in practice when you take a longer-term, cumulative account of a range of technologies?

It depends, the car caused rapid change, especially for those hit by one.

The Internet feels more like the air we breathe, certainly in Western and Developed Nations (if such distinctions even have any validity)

i.e. Incidents can't be so readily isolated.

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H800 wk21 Reading Grainne Conole on Web 2.0

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Edited by Jonathan Vernon, Thursday, 1 Sep 2011, 09:15
Notes from Chapter 2 of 'Stepping over the edge' (2011)
Grainne Conole
There are positive and negative stances regarding Technologies. It helps to get some perspective.
Web 2.0 requires new strategies and policies With Web 2 .0 dialogue and sharing flourishes Greater use should be made of metaphor for meaning making

Look to 'participatory cultures' for clues Benefits including peer to peer learning (comms) A changed attitude to IP Diversification of cultural expression Development of skills valued in the modern workplace A more empowered sense of citizenship
See Table 1 Changing toolsets against functionality
Web 2.0 =
User Generated Content Collective Knowledge Building Wisdom of Crowds
Fragmentation of Voice
There are benefits:
Collaboration Co-construction Sharing
There are issues regarding:
Quality Privacy Copyright
Learn through experiential interaction rather than guided step by step instruction.
The information flow through the system is radically different in a digital world, and hence there is a need for reconceptualisation of the best processes to support this.   Conole. 2011:404
The fallacy is to think that social networks are just made up of people.They're not: Social networks consist of people who are connected by a shared object. Engestrom (2005)

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From not blog to a blogging empire in a day

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Edited by Jonathan Vernon, Tuesday, 5 Jul 2011, 21:45
I've challenged myself to set up from scratch a new blog in Wordpress with a dot.com domain name, theme, title, categories, social media affordances and other bits besides in under 10 minutes. I then give myself 5 minutes to add comments as it goes to 'The Wall' (Facebook), is sent out in Twitter even posted to a Group in Linkedin. If I can I will load then lift, or simply lift from my Picasa Website, an appropriate picture. Once you get into this you invent blog names like you're trying to name a band. Some names I have owned include: My mind bursts Writing 4 the Skip Formphoto MartiniLearning Mylegalease Reinvention Shoestring Mind Bursts Thewellyman (75956)
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Some mind enriching blogs on the arts, politics, law and business

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Edited by Jonathan Vernon, Tuesday, 20 Mar 2012, 14:52

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Wordpress Showcase

Dan Ariely

Dan Ariely does research in behavioral economics and tries to describe it in plain language. These findings have enriched my life, and my hope is that they will do the same for you.

Timothy B.Lee

Timothy B. Lee writes about technology, public policy, and the intersection of the two.

UK Student Bloggers

Belgravia Dispatch

Gregory Djerejian, an international lawyer and business executive, comments intermittently on global politics, finance & diplomacy at this site.

Stephen Bainbridge

Stephen Bainbridge is the William D. Warren Distinguished Professor of Law at the UCLA School of Law in Los Angeles, where he currently teaches Business Associations, Advanced Corporation Law and a seminar on corporate governance.

Ann Althouse

Ann Althouse. blogging about legal matters since 2004.

3 Quarks

A one-stop intellectual surfing experience that culls good stuff from all over and puts it in one place i.e what has come to be known as a "filter blog". 3 Quarks is not to be afraid of challenging material.

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Some Follow Up Reading from H800 TMA02

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Edited by Jonathan Vernon, Sunday, 3 Jul 2011, 20:31

Economic and Social Research Council

Arguing in History

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The WWW - 'Weird Word of Words'

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Edited by Jonathan Vernon, Saturday, 3 Nov 2012, 20:44

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Inspired by The History of English…in just a minute x10

I've got 'The Secret Life of Words' out again to enjoy a sustained romp through the WWW (weird world of words).

I think Dr Who with ADHD having to explain his preference for these Isles in a 60 second count down to the end of the universe.

Which words leave you discombobulated?

Which ones left you tickled pink?

My journey through the English language has been refreshed.

I have read his ‘The Secret Life of Words. How English Became English’ from cover to cover.

I’ll have to read his book on Dr Johnson’s Dictionary next. Or get my hands on Mencken’s book on ‘The American Language’ which the late Alistair Cook would often quote.

I’ve learnt about loan words, calques and coinage; words taken straight from a foreign language, expressions that are literal translations of a foreign language and invented words.

English is a language of constant invention.

I have a put down from the 16th century for any new fangled multiple-syllable techno babble I come across. I can call the author a 'Controversialist' - a writer who spurts out horrid polysyllables; and I might use the line, ‘such addicts of exotic terms would rarely use a short word where a long alternative could be found.' From John Florio's A Worlde of Wordes (1598)

I love the French loan word 'Escargatoire' which is 'a nursery of snails'.

It amuses me that William Fox Talbot wanted to call photography ‘photogenic drawing' while after Louis Daguerre we have ‘daguerreotype’ but pushed by Sir John Hersche ‘photography’ and ‘photo’ caught on. (Queen Victoria asked a grand-daughter for a 'photo' in a letter so that diminutive, the word not Herr Majesty, has older and loftier origins than we may have imagined).

I thought of ‘stakeholder’ as a word that had to be 1970s corporate speak, only to learn that it was first used in 1850, along with 'entrepreneur' and 'capitalist.'

Etiquette has become ‘netiquette’ online

This is a Georgian notion and appears in Johnson's dictionary of 1818. One piece of advice given regarding etiquette is to 'be discreet and sparing of your words.'

Hitchings leaves mention of the Internet to the last pages of the final paragraph 'Online communities, which are nothing if not eclectic, prove an especially rich breeding ground for new words.'

* extremes

* deliriously ludic (sic)

* personalised

* localised

‘The History of English…in ten minutes’

Voiced by Clive Anderson, Scripted by Jon Hunter (R4 Mock the Week/The News Quiz)

“When did English speaking scientists get round to naming the most intimate of the sexual body parts?

'The History of English' squeezes 1600 years of history into 10 one-minute bites, uncovering the sources of English words and phrases from Shakespeare and the King James Bible to America and the Internet'.

Philip Sergeant (FELS) was the academic consultant.

The idea is based on the Open University course 'Worlds of English'.

REFERENCE

The Secret Life of Words. How English Became English. Henry Hitchings. 2008

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Tablet technology - From 1988

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Apple started this journey in 1988

See pics and videos of the iPad Ancestors

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If a blogger blogs, what do you do if you are forever engaged in other social media such as Linkedin or Facebook?

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Edited by Jonathan Vernon, Monday, 5 May 2014, 07:45

Whilst embracing 'Activity Theory' I cannot always use the argument lucidly.

Engestrom presents an idea of how people or communities/groups communicate and learn from each other; when two people start to agree with gushing enthusiasm I'd worry, something else is going on.

(Power play of some kind, or love?)

[These ideas developed further here 'My Mind Bursts']

It is the very act of coming from a different stance that we as individuals begin to form ideas that are in effect beyond our current understanding, and when these 'objects' of understanding collide fresh thinking for both parties occurs.

There is a reason why in advertising (still I hope) a copywriter sits with an art director; this is how ideas form. Sitting in with 'creatives' and becoming one myself I came to appreciate this partnership ... though it has taken me 30 years to understand what is going in.

It has taken the last year with The OU to have my own thinking turned inside out, to let go, to share, to collaborate, rather than try to be that lone author in a garret, hunched shoulders over my work, never sharing it and rarely letting go.

What I have always needed and thrive on are collaborators in the form of agents, producers, editors, publishers, fellow writers and directors, colleagues who facilitate and enable, fellow bloggers too ...

If a blogger blogs, what do you do if you are forever engaged in other social media such as Linkedin or Facebook?

'e-Commentator' already feels like a naff 'noughties' way to express it.

We've had our fill of 'e-tivities' and 'e-learning' haven't we? It is just learning; they are just activities.

I've return to Engestrom often.

My ability to trace my love hate acceptance path through his thinking attests to the value of doing this, my 'learning journal'.

This is what initially had me befuddled and angry:

Two people are the easy part.

The interplay between SIX people because yet more complex.

At arm's length, the objects, the ideas, views or knowledge that they have begins to take on an identity of its own.

'Expansive learning is based on Vygotsky, though three times removed; it implies that we learn within activity pockets as individuals and groups. The interplay between these groups are the consequential objects of learning that in turn transmogrify in the presence of other objects. Solving problems, dealing with contradictions, may come about as these learning systems slide or shift'. Vernon (2011)

Am allowed to do that? Quote myself? It is my 'object 3' moment when it comes to this.

Anyone care to comment?

The challenge when reading papers such as those below is how to make the subject matter comprehensible to the non-academic. Some turn to diagrams, others to metaphors, yet others to cartoons.

I favour the lone speaker free of PowerPoint or even FlipChart.

If they can hold their argument and look into your eyes their conviction can be convincing.

My goal must remain making the complex comprehensible. Academics have a tendency to tie themselves in knots. If they only talk to fellow academics no wonder. I recognise the value of visualising, of animated explanation, of the power of persuasive through discourse, of metaphors, and analogies, of ideas rising out of the confusion to present themselves.

The problem with all things WWW is that it is just trillions of binary Ones and Zeros in the cloud (which is why I like to use the water-cycle as an analogy).

REFERENCE

Engeström (2001) article, Expansive learning at work: toward an activity theoretical reconceptualisation

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Are you a Tablet Agnostic, Atheist, or Evangelist?

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Edited by Jonathan Vernon, Saturday, 2 Jul 2011, 05:16

Or is that device agnostic?

Quite right too, though my life was easier when it was all Mac. I'm working on some ideas in relation to Martini-learning.

You know the thing, having a Smartphone or iPad that you can use (cue the music) 'anytime, anyplace, anywhere.'

It's just learning folks.

Whether you add an i, an e or an o, as in iLearning (interactive), eLearning (electronic) or online learning. Not forgeting web-based learning which it was called c1998 to 2005?

I am reflecting on how best to introduce new anything to people.

As a professional swimming coach I think a good metaphor is teaching adults to swim. I can get the motivated person to a full Triathlon in 18 months and an Iron Man in Five Years.

It all starts in what used to be called the 'baby pool' or training pool. Just get into your costume and get your toes wet might be a start. I am ok with many blogging platforms, I've observed their progress with a rye smile for over 12 years and have a habit of giving them all a go.

I am getting used to Linkedin.

Next stop a master class in Twitter and Facebook (where all three Jonathan Vernons are I regret to say me ... Getting unstuck, not feeling comfortable with the 'collective' me.

A simple exercise with a tablet I feel has been to have had access to an iPad for three weeks but only used the wifi connection. I now have the sim card in.

So work doesn't just come home, it can be 'enjoyed' 'indulged' or 'executed' from a Wendy House at the bottom of my mother's garden.

Here's the rub.

I have to be indoors because the reflection on the icey glass surface of an ipad gives me more cloudworks on the keyboard and screen than I need. For reading at least it is back to the Kindle.

P.S. Having not used my mobile phone for a week, and not missed it, this like Television, might be a piece of technology that like my Psion and Palm One before, have had their day.

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In search of blogs to follow

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Edited by Jonathan Vernon, Tuesday, 20 Mar 2012, 15:01

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It's rare for me to miss a few days but the simple truth I am too wrapped up in the rebuild of one 'storyline' in the OU Business School website.

This and preparing another presentation, this time on 'blogging' having opened what will become a series with 'Social Media' last week.

I see three necessary phases in becoming a blogger:

  • Listen
  • Comment
  • Create (and collaborate)

'Listen' as in reading loads, being led wherever someone appeals to you, 'listening in' on the conversations that are being started and saving these sites to peruse regularly.

There were over 150 million blogs the last time I cared to seek out the statistics.

How do you even begin to find those few that you are prepared to read on a regular basis?

Clearly you cannot read everything; even in your own field of interest, unless it is the tightest niche, might have thousands of commentors.

I go for 'like minds', authors with whom you feel you could converse, those you wish to emulate, whose thoughts maybe like your own, but fully fledged.

I am currently following Andrew Sullivan a bit, but some of the many other bloggers he lists a lot. Andrew is British born and raised, though now living in New York, somewhat right-wing (has always been wedded to the Conservative Party), gay (he played the lead role in Another Country at Oxford though took a while longer to come out - at Harvard I believe.

Is his background relevant? Probably not, this is about intellect, confidence, informed opinion and a degree of early precociousness and desire to be heard.

His intellect and presumption took him to Oxford (Modern History) and then Harvard.

By all accounts, with 1,000,000 page views a month Sullivan has many followers.

He does this by

  • being well informed
  • being willing to express an opion

We look to commentators for 'breaking views', as another Oxford graduate of this same era puts it; though Hugo Dixon, a grandson (or great grandson) of Winston Churchill has a somewhat different background to that of Sullivan.

Irrelevant? Both men are a product of their intellect, so more nature that nurture in this case.

What they had in common as undergraduates was a precocious desire to express their opinion. Is it any wonder that we are drawn to what they have to say ? Even more so now than in previous eras we are in desperate need of people to filter the overwhelming deluge of information and offer some path through-out, in their different ways these too do it. All I need are other minds like these across other fields.

They make a convincing point succintly.

I'm clicking through the 60+ blogs Andrew Sullivan lists in his blogroll and find it hard not to click the 'save bookmark' option with every one of these. Nice when someone has done it for you, though I am yet to come across the UK equivalent. The idea that these are read but Sullivan regularly is also daft; look at my own blog roll (somewhere needs to tear a few off for me).

Any suggestions for the most informed bloggers to follow?

Stephen Fry is of the same ilk as the two given above, though more embedded in the performing arts than Andrew Sullivan.


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Just a minute sound-bites to make your toes curl ... Ten times

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Edited by Jonathan Vernon, Saturday, 3 Nov 2012, 20:21

Just search 'English language' and there are dozen of references to the use of words. I'm used to massive tomes on the subject, from the Cambridge Encyclopeadie of the English Language to the heft books by Henry Hitchings.

This therefore is a wonder, the whole thing in ten, one minute pieces.

The History of English…in just a minute x10

Could lectures be reduced to 45 single miunte pieces too?

A bite-sized comedic though academically sound-bite sized approach to learning – think “Just A Minute (BBC Radio 4) meets ‘The Reduced Shakespeare Company.’ Think Dr Who having to explain his prefernce for these Isles in a 60 second count down to the end of the universe. Which words we leave you discombobulated? Which ones tickled pink?

‘The History of English…in ten minutes’

Voiced by Clive Anderson, Scripted by Jon Hunter (R4 Mock the Week/The News Quiz)

“When did English speaking scientists get round to naming the  most intimate of the sexual body parts?

Voiced by Clive Anderson, this entertaining romp through 'The History of English' squeezes 1600 years of history into 10 one-minute bites, uncovering the sources of English words and phrases from Shakespeare and the King James Bible to America and the Internet.

Bursting with fascinating facts, the series looks at how English grew from a small tongue into a major global language before reflecting on the future of English in the 21st century. “

Philip Sergeant (FELS) was the academic consultant.

The idea is based on the Open University course 'Worlds of English'.

The History of English
Jon Hunter


Dr Phil Searegeant
Phil has contributed to U211 Exploring the English Language, A150 Voices and Texts, EA300 Children's Literature, and E854 Investigating Language in Action.

Phil is currently working on the production of U214 Worlds of English and am on the presentation team of A150 Voices and Texts.

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The printed book is a dead thing, the e-book isn't much better

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Edited by Jonathan Vernon, Saturday, 25 Jun 2011, 16:37
We're discussing Web 1.0 and Web 2.0 only because formal academic research takes so long and nothing will change a module within 7 years of it being written. Weller talking last week is a world beyond Weller of the MAODE, yet systems aren't in place to adapt responsively, and contact between tutors or profs and keen students is discouraged. We'll get this new book this year yet it is out of date already. We have to move on from the book as a constriction in the stream of knowledge to a living, pre-print vibrant thing.
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Why the world wide web 2.0 changes learning forever.

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Edited by Jonathan Vernon, Tuesday, 22 Dec 2020, 20:51

A pedagogy of abundance explains a good deal and changes everything

 

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From Dion Hinchcliffe

A pedagogy of abundance

This forms a chapter in Martin Well's new book.

If you are studying the Masters in Open and Distance Education MAODE (any module) with The OU you need to read this.

Weller takes us through a series of clearly expressed, persuasive steps, a brief history about the more recent shifts in education and how Web 2.0 changes everything.

I conclude that the nature of learning is reverting to its natural, un-institutionalised and a pre-formal classroom based model, whereby you learn on the fly vicariously, turning to groups and individuals of your own choosing, exploiting the abundance of the web to inform and connect, an apprentice of anything, perhaps even at times with a tutor or fellow students, in an experience that is more akin to that of a governess to child, or tutor to older student or expert and scholar.

Boyer (1990) established what scholars do

1) Discovery

2) Integration

3) Application

4) Teaching

It intrigues me that this set of activities or practices is precisely what one does in social media:

1) Seeking out through research those 'spheres of influence' where the discussions are generating something fresh and pertinent, that is informed, even scholarly and that you proactively integrate this 'sphere of influence' which might be an individual (blog, podcast, video) or a social media platform group, into your own online 'realm of thinking' through bookmarks, joining a group (and engaging in its vortex).

2) Engaging tentatively in some forums.

3) From observation on the periphery (Seely-Brown) to growing levels of participation you gain the confidence to apply what you understand to the degree that you too in turn not only express your thoughts in blogs, forums and discussion groups, but

4) find yourself teaching others, itself a learning experience. Weller implies that to understand what could happen in education we ought to consider the shift in the way in which we purchase digital artifacts compared to the physical object, that just as the abundance of music, movies and books in digital form has altered our behaviours regarding shops and shopping, so the ready availability of digitised learning materials is inevitably altering the way students view and purchase education.

We are moving from a model based on the economics of scarcity to an economics of abundance.

Here, though Weller doesn't offer it, a brief consideration of how centres of learning formed in the distant past is of value. How students gathered around a scholar, then as the technology made possible, books containing information and scholarly thought were gathered into collections.

The student and educators had to be physically present and thus our university towns were formed.

The formation of and subsequent success of establishments such as the Open University (begun 42 years ago) shows that separation of student and campus was possible where the technology and logistics meant that through books, TV, radio, tapes, and subsequently DVDs and the Internet the learning experience could be divorced from the campus. This dependence on the physical artifact is now dissolving too, the expense is no longer represented in the book, indeed the idea of a collection of many chapters in one place is challenged as the Internet allows far greater tailoring of content to the learning object.

Is this not a return to a more natural way of doing things?

Should we be turning for input here from to the social anthropologist and educational psychologist here?

Have we ever learnt in units of engagement that endure through the entire contents of a book in one sitting?

I wonder if the cook book as a model for e-learning is an apt one?

Chris Anderson (2008)

The future modus operandi might be to give away '90% of a product to earn 1 %'. The logic of accepting the way in which digital stuff is created, marketed and sold implies that the 'long tail of higher education' (let's keep kids at school for now), will give much more control to the student purchasing their education; that niche and tailored learning will be desired.

Of far greater worry, unless you and your institution are readily able to embrace change as an early adopter, is that modules themselves, like a set of wikipaedia pages offered in a myriad of personalised sequences, can be assembled like a set of smart Lego bricks by the learner themselves making substantial parts of an institution's functions redundant. Indeed, being able to slot in up-to-date content, easily achieved beyond the confines of a module, is indicative of a weakening in the relationship between institution and student.

There is less dependence on specific course materials when most references can be sourced with ease.

Even the social aspect of the campus based education is challenged

Think of it as a form of tourism, education as an opportunity to socialise, be entertained and to entertain, then this can be done online. (Don't we all go to university as undergraduates for the 'crack'?)

The gap between the physical and the virtual experience has closed

Can learning be purchased, consumed and certified like an eBook from Amazon?

Should the Milton Keynes Campus of the Open University be taking greater head of the vast distribution warehouses of Amazon on the other side of the M1?

Do you need the expert if their insights can be purchased through various forms of asynchronous communication? (a book) Or their synchronous insights and expertise supported by the hour through a webinar or Skype-enabled tutorial? If the sphere of influence is reduced to that of professor and scholar, as that between a piano teacher and pianist do we need the institution at all?

And in a world where all qualifications are not the same even if they have the same name, is the only outcome that matters for the individual, their job and how they consequently perform (or if it is an MBA how their business performs)?

If the same learning outcomes are offered, using largely the same set of materials in a sequence that is logical and engaging and will in any case be far more challenged or enabled by the context in which the student is learning, then surely the deciding factor is price and the only way to decide on which price to pay has to be a combination of the depths of your pockets and the perceived and actual desirability of the brand.

If Harvard Business School, for example, as the Mercedes of business schools, can now offer, like the car manufacturer, a range of products to suit different pockets, all with the same brand values and distributed with ease over the Internet, then how do others compete?

Or what if its star product, once limited by the physical limitations of a campus and the manageability of a cohort can be purchased by thousands?

Perhaps in a growing market, with significant demand, space remains for many players and new players. However, as any Internet search shows, if you are learning online the deciding point, exactly as a purchase of a packet of Cornflakes, comes as you reach up to the shelf and select product B rather than product A.

Might it be, that having been the only product for several decades, the Open University's 'product A' is competing with a rich alphabet of alternatives, many written and supported without doubt if you look at the lists of academics and personal by people who were originally taught by or taught at The OU.

If the model is to give away the digital object and make money on the physical then Oxbridge, Ivy League and other campus based institutions could potentially increase their intake 12 fold by running all courses online, with physical presence limited to three one week long residential sessions.

The College turns into a B&B with the residents changing every week, rather like the turn around days you have at a resort.

At no stage is contact with fellow students, tutors or the college itself ever diminished, as everyone is readily contactable thanks to a smartphone and a laptop. Likewise distance learning Institutions such as The OU to compete with these upstarts should offer a campus based experience by creating permanent bases strategically all over the world.

  • Freemium
  • The Long Tail

If we think of education as music, then we have two forms, the folk form inexpensively delivered in homes and community spaces and the elite form of the expert or most popular performer in access-restricted palaces and assembly halls. Whilst historically we have seen the music industry of the last century as the democratisation music, in hindsight, with the Internet, even this looks like a restrictive practice, holding purchasers back by the schedule of production, distribution and sales. Books are going the same way as CDs; as both are formats for learning materials, is it not simply the case that with lectures, tutorials and assessment online, that there is an expectation from all quarters that we can have it all, anywhere, any time? And that this can be achieved by any institution. It isn't difficult to digitise content, you simply don't go to print. Brand, like purchasing Cornflakes, the price and what you can afford is the only differentiator.

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An activist model.

While access to expertise remains rare, we have access to journals, videos, blogs, podcasts, slidecasts, also discussion forums, comments, and blogs. Weller (2011)

And these experts, certainly in distance learning institutions, are often bound only, like the students, by lengthy threads to remote locations. Their reputation, the weight of their knowledge a product of those parts of their thinking that has been published for public consumption. It then comes down to the quality of learning experience through tutors, online and other support. We should think of each online module as a virtual game, with all those ins and outs and possibilities thoroughly tested for the experience; exactly, in fact, as occurs in the Institute of Educational Technology at The OU.

Siemens (2005) considers the shift to greater control by the learner rather than the institution.

Constructivism, social constructivism and now connectivism are the learning paradigms. If education at close quarters in the Oxbrdige tutorial, involves dialogue, reflection and critical analysis, these are the same qualities that can be achieved online at less cost and at greater convenience.

The essence of learning

Conole (2008) Web 2.0 the collective and the network.

As in the physical world with its cliques and networks, from old school-tie to Free Masons, so online, despite our desire to exploit the ability to connect, there are controls and limits. You cannot wade in and exchange with much authority, the hero expert author of the books or papers yiu have come to admire. Seely-Brown and others are right to consider how all of us, unwittingly or deliberately, first engage as an apprentice of some sort. We must begin on the periphery. If dropped into the heart of things too soon our ignorance will mean we have no purchase at the centre and centrifugal forces will cast us aside.

As one commentator is right to point out, the Internet is the real world. A movie, or novel is fiction, but online with increasing ease, we behave in just the same way with someone a thousand miles away as someone sitting opposite us.

Web 2.0 = niche communities, social purposes, collective political action, amateur journalism, social commentary.

Just as we can have the successful, recognised and respected amateur journalist and amateur sports coach, so surely can we have the amateur academic, if only in the sense that none of these people are paid. We can all surely think of professional journalists, coaches and academics who are amateurish in their words, actions and thoughts. Just as there are successful 'citizen journalists' even the 'amateur novelist' who self-publish are there not likely to be 'amateur scholars' even tutors, anyone with that vocational desire to share their thinking in order to develop the knowledge of others?

Have we not reached a stage with the plethora of quality content online and the multitude of groups that you could join, that you could learn a great deal to a high academic standard or level of performance, entirely for free both in cost terms and the constructs of an educational institution. You may not have the piece of paper at the end of it or the letters after your name, or indeed the title before your name, but when did any qualification qualify you to do something with it?

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Seely-Brown and Adler (2008) talk of this shift to participation and demand-pull.

They talk of education being:

  • Free
  • Abundant
  • Varied
  • Easy
  • Socially based Connections light

Shirky (2008) Organisations

User generated content

In a world of abundance the emphasis is less on the creation of new learning materials than on the selection, aggregation and interpretation of existing materials. We don't need more, we need systems that let us draw in the freshest and most significant content on the fly. Dare I also suggest that just as music is easily copied and shared for free, that course content, and the learning design can just as easily be lifted and reconstituted? Weller 2011 i.e. New learning content becomes the remit of students who through the abundance of stuff and connectivity generate new content. The trick is to isolate those places where people of a like-minds gather. You cannot join more than a handful of groups and take part and so contribute or gain anything. The tasks therefore becomes to find or form such groups.

Barrows and Tamblyn (1980) problem based learning. Is identified as the old way of learning.

That you present a problem then teach a way to solve it.

Wenger (1998) the social role of learning and apprenticeship as 'legitimate peripheral learning'

Bacon and Dillon (2006) Communities of practice.

Siemens and connectivism.

The real issue is user-based content. Eric Schmidt, CEO Google. More content is generated and put online in any two days in 2011 than was created, published or broadcast between the development of the first means of mass distribution, the printing press and the coming of the Internet. We do in our millions, with extraordinary ease, in 48 hours what had taken some 600 years to do.

REFERENCE

Weller, M. (2011) in Spanish Journal of Pedagogy, 249 pp223-236

 

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