1) Keep it niche

You come to trust a person to have something to say about 'x' rather than the entire alphabet.

2) Keep it fresh

Depending on your ambitions update twice a day Yes, you have to have a point of view, no you don't have to make the posting public but you need to build a 'body of work'. 250 words will do, a picture and comment and from time to time a link and snip from something you have stumbled upon.

3) Keep it authentic

There's a light, conversational style that i think of as 'BJ' (Blog Jocky).

4) Read and comment on blogs you like

Reciprocity is vital, there is a virtuous circle of being read and contributing to other people's blogs. Vary the pace and approach. It works to include photos and video, though you risk setting yourself too great a task if you imagine you can generate or load a video clip every time.

5) Watch the stats

You can understand what makes your blog tick, what keeps it vibrant. It is motivating to know you are being read.

6) Promote

Put your content in front of those who are most likely to find it of interest or value by sharing it with specific Linkedin groups and by getting it out on Twitter as part of pertinent conversations.

'Many if the characteristics which would be frowned upon in scholarly articles, such as subjectivity, humour, and personal opinion, are vital elements in developing a dialogue in blogs'. Weller (2011)

I had another stab at this (did one yesterday on the fly). This one I've given a bit more thought as I am keen to promote the idea of blogging to colleagues; the more the merrier to me. It goes under the title 'User Generate Content'.

I do wonder though if it isn't a mindset, that I'd have the same issues getting people to take up drawing or singing.

You either do or don't?

I realise that to get this right in the learning context you must define who the learner is and put it in context.

QUESTIONS

• Why do you blog?
• If you've just started will you keep going?
• What's the incentive?
• Do you have an external blog too?

Episode One (Saved in BBC iPlayer for one week from broadcast)

Episode Two (10h45 Today, repeated 19h45 this evening)

This first episode is a wonderful interplay between domestic and civil life, the prospect of joining the ship that will fetch the King from exile, while the 'wench' who works for them refuses to kill the turkey they've been feeding up because it's her friend.

On the 1st of January 1660, the 26 year old Samuel Pepys decides to start keeping a diary.

He's behind with his rent, he goes out too often, and drinks too much. He lies awake worrying about work, and despite being happily married, can't keep his hands off other women.

He gives us eyewitness accounts of some of the great events of the 17th century but he also tells us what people ate, wore, what they did for fun, the tricks they played on each other, what they expected of marriage, and of love affairs.

This BBC radio drama is on every day at 10.45 and again in the evening at 19.45. Episode 2 today.

Follow Samuel Pepys on Twitter. You get regular 140 characters or less updates.

 

Read his diary, offered on a the basis of 'on this day 350 years ago.'

Nothing's changed much, the most important things in our life are loves, family and friends. Our lives may touch on the politics and events of the time, they may not. Pepy's got through the restoration of the King, Plague and the Fire of London.

He so often ends is entry with, 'and so to bed'.

For radio for boring bits have been left out; it therfore reads like a novel.

Not a recommended style for these pages, but great for an external blog in Wordpress, Blogger or LiveJournal. Or my favourite, Diaryland.

Blogging works – you too should keep a diary.

Don't think its anything new, this one dates to the 16th century. Lady Anne Clifford would know how to build a website and keep a blog. She did.

You can always go private.

Edit, then publish later. Or password protect so only a few get to read.

To give you confidence.

To become emboldened.

Start small. 50 years before Twitter there was the Five Year Diary. This is mine. I think the entries here are around 140 character.

‘Maketh up a quote at ye beginning of thy book; it will make people think thou art clever.’

Christopher Marlowe ‘The Obscure Tragedie’ Act II, Scene ii.

The following comes from a seminal book on diary keeping by Tristine Rainer.

Here are some key thoughts:

Some of this thinking can be brought up to date in the context of keeping a diary online; the essential principals remain the same.

A dairy is many things:

‘Everything and anything goes. You cannot do it wrong. There are no mistakes. At any time you can change your point of view, your style, your book, the pen you write with, the direction you write on the pages, the language in which you write, the subjects you include, or the audience you write to. You can misspell, write ungrammatically, enter incorrect dates, exaggerate, curse, pray, write poetically, eloquently, angrily, lovingly. You can past in photographs, newspaper clippings, cancelled checks, letters, quotes, drawings, doodles, dried flowers, business cards, or labels. You can write on lined paper or blank paper, violet paper or yellow, expensive bond or newsprint.’

Tristine Rainer, ‘The New Diary’ 1976.

Is this so different to blogging 25 years on?

Not at all. I go with the view of Reconstruction 6.4 that a blog is like paper, as versatile, but online.

Think about. I have and academic 'papers' have been written on the theme.

‘Flow, spontaneity and intuition are the key words. You don’t have to plan what you are going to do. You discover what you have done once you have set it down.’Tristine Rainer.

Keep it all in one place

‘When the dreams like next to the fantasies, and political thoughts next to personal complaints, they all seem to learn from each other.’

• This works for blogging:
• Write Spontaneously
• Write quickly
• This is so that you don’t know what will come next.
• How the unexpected can happen.
• Surprise yourself.
• Write Honestly

Be open about what you really feel.

Few diaries actually lie to themselves in a dairy, but many out of shyness with themselves avoid writing about the most intimate aspects of a situation.

Write Deeply

Anais Nin, disappointed with her childhood diaries, developed the practice of sitting quietly for a few minutes before beginning to write. She would close her eyes and allow the most important incident or feeling of the day or of the period of time since she last wrote to surface in her mind.

That incident or feeling became her first sentence.

Write Correctly

• Expressive language is not a science.
• There are no rules.
• You are writing for yourself, so self-expression is the key.
• Test the range of your natural voice – it will develop.
• Errors are part of the form of the diary, as they are part of life.

Blogging for Dummies claims this thinking for itself, treating the ideas of others like a tumble-dryer of ideas from which you can pick willy-nilly.

Choose your audience Your best audience is your future self.

In ten years time you won’t remember the situation unless you capture all its sensual vitality now.

My frustration is with the new comers jumping on the blogging bandwagon professing to know all about social media (including blogging). They don't unless they have done it; I have. I do.

Value contradictions

In time they will develop towards a larger truth; leave them in.

‘Some diarists find when they go several weeks without writing they begin to feel off balance and take it as a signal that they are avoiding the inner self.’

Those of us who keep a diary regularly are stuck with it; whether it appears online, and which bits of appear online is another matter.

‘We taught the diary as an exercise in creative will; as an exercise in synthesis; as a means to create a world according to our wishes, not those of others; as a means of creating the self, of giving birth to ourselves.’

Anais Nin, December 1976.

There’s more to follow from Tristine Rainer on basic diary devices and special techniques.

The Marlowe quote is John O’Farrel’s invention and appears in ‘I blame the scapegoats.’ A diary cannot be ghost written, I’m sure some blogs.

A corporate blog isn'nt a blog it's a online brochure.

It'll not come from one book, or two or many. Having blogged for 11 years and six months I should know some things. I share some ideas here alongside some thoughts from Argenti and Barnes's 2009 book 'Digital Strategies for Powerfurl Corporate Communications' that I have read cover to cover these last few days courtesy of Kindle.

Digital Strategies for Powerful Corporate Communications

Blogs and social communities have sparked ‘a complete overhaul of the business environment, especially in the context of communication.’ Agenti and Barnes (2009:K168)

K = Kindle ... they don't give a page number. How could you in a e-Book?

Education is changing too, blurring the lines between school and the workplace, and encouraging workplace learning with distance learning specialists and online courses from members of the Association of Business Schools surely set to grow

The difference between web 1.0 and web 2.0 – observation versus participation, status versus dynamic, monologue versus conversation. Agenti and Barnes (2009)

What is most relevant to corporate communications managers is as relevant to other institutions, whether government, education or charity.

You need to be using:

• Blogs (such as WordPress. Edublogs, Diaryland)

• Microblogs (Twitter)

• Social Networks (such as Facebook, MySpace)

• Video-sharing platforms (YouTube, Vimeo)

• Search engine marketing and optimization

• Corporate web sites/ online newsrooms

• Wikis • Mash-ups • Viral/word-of-mouth (WOM) marketing.

The trick is to find ‘a middle ground between a completely centralised and a wholly decentralised structure is the best way to maintain an effective communications strategy in today’s environment.’ K593

My take on this is that to succeed organisations need to be:

• Informed

• Engaged

• Responsive

• Frequent

• Authentic

• Relevant

• Appropriate

• Pithy

• Real (neither journalistic, corporate or academic in style)

• Understanding

• Passionate but not obsessive

• Media Savvy

• Connected

• Tooled up

• With a give, take, try anything and receive mentality.

• Tag it all

• Optimise out of habit

• Have fun, be playful with surveys, questionnaires and polls.

The view Sir Martin Sorrell takes is ‘The more control you keep over the message, the less credible it is. And Vice Versa.’ Martin Sorrell (2008: K1520)

There are three skills sets required to take advantage of this:

1. Identifying influential bloggers 2. Building relationships with them 3. Engaging with them with the intent of receiving positive coverage

Points 1 and 2 was the experience I had in Diaryland.

Here from 1999 bloggers teamed up with designers, where the two functions were recognised as different, like the copywriter and art director in advertising. Here you could form groups and join groups, link to friends for a myriad of reasons, but best of, in the list limited to 70 friends you were/are updated constantly on the status – it helps to know that you’re in a group where people update regularly. It is largely from the community of those who write, that you find people who also read and comment, they are various consumers and emitters of content.

So much that I experienced here has migrated to other blogsites.

Things that work, as well as buddies and buddy updates, are the surveys and groups, creating engaging or fund questionnaires to share with others and forming groups too, where for example I set up lists for those to be the first to make 500, then 1000 and then 2000 entries … Fun too are the banner ads you can make and use to promote interest within the Diaryland community. Perhaps Andrew’s (its creator’s0refusal to allow advertising is what is causing a Diaryland demise.

‘Metaphorically speaking, RSS is the gateway drug of experiential online monitoring’. Agenti and Barnes (2009:K1183)

My view is GoogleAlerts does this better, it spread the net for you, whereas with RSS you need to have found the feed first. What is more GoogleAlerts feeds you snacks of information that are easy to consume, note, reference, keep, pass on or over.

In emails the authors interviewed Courtney Barnes and Shabbir Imber Safdar.

‘You need to understand that it’s not a cut-and-paste job. You need to participate in the conversation and adapt the content for the environment. ‘ Thus said (Agenti and Barnes (2009:K1159)

Look, listen and learn ... engage

To do this engagement is the first things, so blogs and Twitter, social networking and video, photographs … even some family history and reuniting with school and college friends. Then you tools like Technorati and Goole Alerts.

 

 

Technorati

Google Alerts

Search out appropriate keywords

Joined Linked In too.

Having been engaged with four/five groups I made the mistake of joining and dozen and will have to drop most of these. Some post several times and hour 24/7 and I have ceased to see the worth of reading that much from one group, especially if the same question is being answered a thousand times. Managing this maelstrom is a task in itself, being alert to the new, dropping the redundant, buying into and out of the right people and places as their influence and quality of comment waxes and wanes.

Forrester Research on 90 blogs of Fortune 500 companies. June 2008.

Most company blogs are ‘dull, drab and don’t stimulate discussion’. • 66% rarely get comments • 70% only contain comment on business topics • 56% republish press releases or summarise news that is already public.

REFERENCE

Argenti P.A. and Barnes M.C. 2009 ‘Digital Strategies for Powerful Corporate Communications’ McGrawHill.

Sorrell. M (2008) ‘Public Relations: The Story behind a Remarkable Renaissance,@ Institute for Public Relations Annual Distinguished Lecture, New York, November 5, 2008.

 

Meanwhile I've got these two to read.

 

And why books cover to cover?

I'm sick of snacking from a smorgasbord. I want a consistent voice, something up to date, that leaves an impression. A book does this for me, an article never does.

A year later

‘You need to understand that it’s not a cut-and-paste job. You need to participate in the conversation and adapt the content for the environment.' This said in Digital Strategies for Powerful Corporate Communications' Agenti and Barnes (2009:Kindle page 1159).

As I go through 33 months of postgraduate blog posts (the Masters in Open and Distance Education with the Open University), I stumble upon a great deal that some might call aggregation, but a year or so ago was linking and tagging.

In the module 'Innovations in e-learning' we were give a list of aggregating tools to try. Personally, the curator - and potentially their team, as in the real world of museums and galleries must surely add value above and beyond the mere pulling of content using a set of terms in an off-the-shelf bundle of software?

Over the last week or so since the meet up I have returned to various tools and tried new ones. I've gathered screen grabs and given it some thought - and largely concluded that as a result of this exercise I will be dropping them all in favour of reading a few choice blogs and receiving feeds from them - blogs where an opinion is expressed, you can leave a comment and expect feedback. At the heart of this is socially constructed learning.