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Blogging - cover to cover

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Edited by Jonathan Vernon, Friday, 2 Nov 2012, 08:26

It'll not come from one book, or two or many. Having blogged for 11 years and six months I should know some things. I share some ideas here alongside some thoughts from Argenti and Barnes's 2009 book 'Digital Strategies for Powerfurl Corporate Communications' that I have read cover to cover these last few days courtesy of Kindle.

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Digital Strategies for Powerful Corporate Communications

Blogs and social communities have sparked ‘a complete overhaul of the business environment, especially in the context of communication.’ Agenti and Barnes (2009:K168)

K = Kindle ... they don't give a page number. How could you in a e-Book?

Education is changing too, blurring the lines between school and the workplace, and encouraging workplace learning with distance learning specialists and online courses from members of the Association of Business Schools surely set to grow

The difference between web 1.0 and web 2.0 – observation versus participation, status versus dynamic, monologue versus conversation. Agenti and Barnes (2009)

What is most relevant to corporate communications managers is as relevant to other institutions, whether government, education or charity.

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You need to be using:

• Blogs (such as WordPress. Edublogs, Diaryland)

• Microblogs (Twitter)

• Social Networks (such as Facebook, MySpace)

• Video-sharing platforms (YouTube, Vimeo)

• Search engine marketing and optimization

• Corporate web sites/ online newsrooms

• Wikis • Mash-ups • Viral/word-of-mouth (WOM) marketing.

The trick is to find ‘a middle ground between a completely centralised and a wholly decentralised structure is the best way to maintain an effective communications strategy in today’s environment.’ K593

My take on this is that to succeed organisations need to be:

• Informed

• Engaged

• Responsive

• Frequent

• Authentic

• Relevant

• Appropriate

• Pithy

• Real (neither journalistic, corporate or academic in style)

• Understanding

• Passionate but not obsessive

• Media Savvy

• Connected

• Tooled up

• With a give, take, try anything and receive mentality.

• Tag it all

• Optimise out of habit

• Have fun, be playful with surveys, questionnaires and polls.

The view Sir Martin Sorrell takes is ‘The more control you keep over the message, the less credible it is. And Vice Versa.’ Martin Sorrell (2008: K1520)

There are three skills sets required to take advantage of this:

1. Identifying influential bloggers 2. Building relationships with them 3. Engaging with them with the intent of receiving positive coverage

Points 1 and 2 was the experience I had in Diaryland.

Here from 1999 bloggers teamed up with designers, where the two functions were recognised as different, like the copywriter and art director in advertising. Here you could form groups and join groups, link to friends for a myriad of reasons, but best of, in the list limited to 70 friends you were/are updated constantly on the status – it helps to know that you’re in a group where people update regularly. It is largely from the community of those who write, that you find people who also read and comment, they are various consumers and emitters of content.

So much that I experienced here has migrated to other blogsites.

Things that work, as well as buddies and buddy updates, are the surveys and groups, creating engaging or fund questionnaires to share with others and forming groups too, where for example I set up lists for those to be the first to make 500, then 1000 and then 2000 entries … Fun too are the banner ads you can make and use to promote interest within the Diaryland community. Perhaps Andrew’s (its creator’s0refusal to allow advertising is what is causing a Diaryland demise.

‘Metaphorically speaking, RSS is the gateway drug of experiential online monitoring’. Agenti and Barnes (2009:K1183)

My view is GoogleAlerts does this better, it spread the net for you, whereas with RSS you need to have found the feed first. What is more GoogleAlerts feeds you snacks of information that are easy to consume, note, reference, keep, pass on or over.

In emails the authors interviewed Courtney Barnes and Shabbir Imber Safdar.

‘You need to understand that it’s not a cut-and-paste job. You need to participate in the conversation and adapt the content for the environment. ‘ Thus said (Agenti and Barnes (2009:K1159)

Look, listen and learn ... engage

To do this engagement is the first things, so blogs and Twitter, social networking and video, photographs … even some family history and reuniting with school and college friends. Then you tools like Technorati and Goole Alerts.

 

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Technorati

Google Alerts

Search out appropriate keywords

Joined Linked In too.

Having been engaged with four/five groups I made the mistake of joining and dozen and will have to drop most of these. Some post several times and hour 24/7 and I have ceased to see the worth of reading that much from one group, especially if the same question is being answered a thousand times. Managing this maelstrom is a task in itself, being alert to the new, dropping the redundant, buying into and out of the right people and places as their influence and quality of comment waxes and wanes.

Forrester Research on 90 blogs of Fortune 500 companies. June 2008.

Most company blogs are ‘dull, drab and don’t stimulate discussion’. • 66% rarely get comments • 70% only contain comment on business topics • 56% republish press releases or summarise news that is already public.

REFERENCE

Argenti P.A. and Barnes M.C. 2009 ‘Digital Strategies for Powerful Corporate Communications’ McGrawHill.

Sorrell. M (2008) ‘Public Relations: The Story behind a Remarkable Renaissance,@ Institute for Public Relations Annual Distinguished Lecture, New York, November 5, 2008.

 

Meanwhile I've got these two to read.

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And why books cover to cover?

I'm sick of snacking from a smorgasbord. I want a consistent voice, something up to date, that leaves an impression. A book does this for me, an article never does.

A year later

‘You need to understand that it’s not a cut-and-paste job. You need to participate in the conversation and adapt the content for the environment.' This said in Digital Strategies for Powerful Corporate Communications' Agenti and Barnes (2009:Kindle page 1159).

As I go through 33 months of postgraduate blog posts (the Masters in Open and Distance Education with the Open University), I stumble upon a great deal that some might call aggregation, but a year or so ago was linking and tagging.

In the module 'Innovations in e-learning' we were give a list of aggregating tools to try. Personally, the curator - and potentially their team, as in the real world of museums and galleries must surely add value above and beyond the mere pulling of content using a set of terms in an off-the-shelf bundle of software?

Over the last week or so since the meet up I have returned to various tools and tried new ones. I've gathered screen grabs and given it some thought - and largely concluded that as a result of this exercise I will be dropping them all in favour of reading a few choice blogs and receiving feeds from them - blogs where an opinion is expressed, you can leave a comment and expect feedback. At the heart of this is socially constructed learning.

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H800: 19 Week 2 Activity 6 University Libraries vs Google

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Edited by Jonathan Vernon, Saturday, 18 Oct 2014, 16:39

Dr Ian Rowlands The Google Generation

The key thoughts that I take from Ian Rowlands talk on the Google Generation are :

  • Disintermediation
  • Extravagant Claims
  • Diversity and segmentation (he picked out three clusters)
  • Google and Wikipedia dependence
  • Text based to visual
  • The mental maps of children
  • Books as chapters
  • Good students and ‘good’ research techniques
  • A mental map of information

Disintermediation

The middleman, or the ‘intermediary function’ has been cut out. He mentioned travel agents, we could just as easily exclude secretaries (because of word processors), the post man and(because of email), people in ‘middle management’ because analytics run from the shop floor, or retail outlet to a directors computer and … even the teacher as subject matter expert.

The Extravagant Claims as popular commentators, authors and publications become mashed-up with serious study.

These are the Marc Prensky (Digital Natives) and Malcolm Bradbury (The Tipping Point) types who take indicators from genuine research and then exaggerate and extend the claims and findings.

They are not ‘one homogenous blob’ as Dr Rowland puts it.

There is diversity by age, gender, and exposure to IT. This is complex picture is exactly what advertising agency and product marketing departments understand and it was about time educators took a similar approach to understand the minutiae of the ‘audience’ who will choose to purchase information from their libraries …. Or not, that fails to attract interest because a headline is easier to consume than a 30 page report. There is segmenting by diversity type … something librarians once did for users, but now readers can do for themselves.

Do modern users care or understand the relevance of what they find

Can they not differentiate between dirt or a pearl? That a Google search is not a library search and that there are more sources than Wikipedia?

We’re shifting from text based to a preference for the visual. But has not the visual always been preeminent. People learn less from reading than they do by observing and doing, always have done. Indeed, has not there simply been a period of text based education elitism?

The mental maps of children are indeed different

Rowland expresses concern about this as if it isn’t commonly understood. It would help if those in education took a formal course in education as teachers in primary and secondary education are required to do, they therefore might understand something about childhood development, developmental psychology and basic neuroscience.

Each generation is a product of how and where it is brought up and what they are exposed to; if we have a Net Generation today, then in the past we have had generations brought up with Television, with Movies, with the car, and before that the train … and further back still, the first generations to be literate and have books. It isn't helpful to isolate the Google generation and think they're different from us. They're not. There's a continuum. Dr Rowland

Books as chapters

Is this not the same with tracks from albums, rather than the entire LP concept?

Good search technique students get better grades than poor search technique students

Is it the good research technique, or the good student that gets the results? I’m not convinced the correct correlation is being made here.

We need a mental map of information so that stuff doesn’t get ‘hidden behind the screen.’

From the point of view of methods of communicating the information I would prefer a summary and article to a informal talk cum-lecture. Armed with a verbatim transcript I will immediately do a search for words and phrases that would have been edited out of any written piece on the subject. So out come the following:

‘actually’ 19 uses.

‘really’ 56 uses

‘very’ 54 uses

‘you know’ 20 uses

‘simply’ 12 uses

‘literally’ 3 uses

‘sorts of’ 4 uses

(This I should add is a very modest tally of a normal convesational style that would occur with anyone except a seasoned broadcaster. The point is, you don't want to read a verbatim transcript).

Here I am making something I want to read, easier to read.

All that counts is how the information goes in, if there is motivation to engage with it, and how the information is then labelled, enabled, packaged and chunked in your mind.

Are the right kind of neurological activities going on that result in the information withering, or proving fruitful?

Is it to be engaged in deep learning, or is it just ‘stuff’ top be learnt, tested and dropped?

The key word for any expression of information that matters to me is EFFORT.

Has the person wishing to communicate something made the effort to get it right?

We have a plethora of choices

A subject we may be interested in may be delivered as a lecture, a workshop, a classroom talk, a presentation of any kind, an after dinner or at the dinner table, live or recorded, in vision or not, edited or not. It may be a paper, a leaflet or pamphlet. It may be a formal study or report, an assignment or essay, even a thesis, a chapter in a book, or entry in Wikipedia.

It might also be the basis for an entire course of study or a module within one. The subject of a three minute news story, with an interview and cut-aways, or a documentary, or a panel debate. It might be a poster, a website, a blog entry or email as body text or an attachment.

It can be many things and all things. One dish can make a smorgasbord

There are lectures and there are informal talks, some like this, perhaps ought not to receive wide circulation, it may be unfair to take a speaker out of context. I get the feeling that this is an intimate, even informal, sharing of ideas, a catalyst to get a discussion going amongst a group of professionals.

From a learning point of view I cannot sit back and listen to these things and get much from it

This is didactic, being talked to. My attendance at lectures as an undergraduate stopped during my first term and I doubt I attended ANY lecture afterwards; it was easier to read their book, as I felt most lecturers were ‘reading from their book.’ So I got their book from the faculty library, or got to it first in the Bodleian, or bought it from Blackwell’s (all three within a 2 minute bike ride of each other). Just as a sheet of grabs of bullet points from a Power Point presentation are NOT ‘presenter notes,’ nor is a verbatim transcript of the person talking.

This is LAZY, though of value as a point of ACCESS best practice.

If I can read the presentation then I’ll do so, not at three words a second (the spoken voice) and ideally not with all the ticks and circumlocutions that slow the spoken word down in what can be an indulgent perambulation around a subject. Academics are not broadcasters. What do we read at? Nine words a second?

When someone was born does NOT dictate whether they are or are not exposed to a plethora of electronic gadgets, tools and resources.

Whilst they have to have been born after the technology has come into existence and popular use, this does not mean that they are ‘brought up in an immersive rich media interactive culture’.

If we take everyone born on the planet after 1993 the percentage exposed to this immersive media immediately and understandably drops massively. It is a western, developed, first world phenomenon.

 

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New media, old thinking ...

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Edited by Jonathan Vernon, Sunday, 8 July 2012, 08:19

Courtesy of Google and on the hunt for a quote that goes something along the lines of 'analogies taught the world to think,' I stumbled across the Quote Garden.

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What strikes me is my feeling that the time engaged with the medium of the Internet is not a boast that it is wise to make, that it is counter-intuitive, that the best ideas are more likely to come from someone who got access to a computer with a broadband connection for the first time a few months ago and is bouncing out ideas like a sparkling Catherine-wheel that's come un-nailed.

Wherein lies the dilemma for every creative working in this field - or pond, or my favourite analogy ... in this 'digital ocean.'

If the likes of Google and Facebook have gone from minows to sharks, to leviathons worthy of the era of the dinosaurs, when does something new come along like a water-born virus and kill them off?

Or are Google, Facebook, Amazon an EBay vast shoals, even a branded variety of species now that are less vulnerable to such attack?

Distracted

Faced with three deadlines over the next ten days what do I do? Something else.

I like something else, these sparks.

Where was I?

Working on a piece about wikis. I wish this were a wiki. I like them. They suit me. I will be an engaged participant, a catylst, a stirrer-upper ... though not necessarily an initiator or completer, because serendipty engages me and distraction takes me off again.

What does that make me in this digital ocean?

One of these?

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Who are you?

Go fishing and post your fishy-self image in the comment box!

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Does education need Facebook and Google?

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The clout of these two platforms is so great and so profound that educators ignore them at their peril. If you want to develop a competitive and effective product the shares information and resources how can you do this on anything other than a parochial scale without the might of Google or Facebook? Indeed, is there not a business case to develop a product with a sale to one of these platforms the end game?

Money Talks

Philanthropy and advertising are forms of testosterone that are fuelling the phenomenal shift in the way we learn.

What do we do when every book can be searched by Google and the content of your mind has been taped since the day you were born?

A decade ago a businesswoman featured in an Washington Post article as she had spend a year (1998) blogging on her business meetings and posting photos too; she is a director of Linked IN. I don't necessarily recommend the process as an end in itself, but as a way to see patterns and exploit these, there will further extraordinary changes in the way we do things as a result.

Have calculators stopped us needing or doing mental arithmetic?

If the knowledge of the planet is at your finger-tips why try to recall anything?

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'Does WikiLeaks mark the end of privacy?'

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Edited by Jonathan Vernon, Friday, 2 Nov 2012, 09:35

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'Yes', says the new editor of Prospect Magazine, Bronwen Maddox.

I have much respect for this journalist having read her in Broadcast Magazine, the FT and Times over a couple of decades.

She adds.

'Yes, I see it, and I refuse to be distressed: the good outweighs the bad, and the change is unstoppable.' Maddox, 2010. Prospect January 2010

Two points I'd like to develop here: privacy and the unstoppable nature of advances caused by e-technology.

Exposure, disclosure and loss of privacy has been discussed in the blogosphere for a decade. I recall the debate starting in 1999 when Ellen Levey (now a director of LinkedIn) had herself featured in the Washington Post. She had spent 1998 blogging about every meeting she had, looking for connections and links and pondering the value of such actions. Since then we've had many people exposed for the things they share online. Facebook and Twitter are simply expressions of the same desire to 'share' with blogs, social networking and twitter different expressions of this.

Are people recording and storing Skype conversations?

Probably.

Especially anyone with an Ego or a mischief in mind.

'Unstoppable'.

There is no going back to a world without e-learning. Though e-mail might be transposed by texting. Though MySpace has been flattened by Facebook (and who remembers FriendsReunited?) Though Google has superseded Netscape - and Amazon no longer only sells books. And at any moment something new will wash over this digital ocean like a Tsunami. (Pinterest? Instagram? StumbleUpon?)

In relation to e-learning I think we've barely started to see or fully consider the profound changes it will make to educaton - those who are e-taught could leave others in the wrong century when it comes to learning and developing potential.

REFERENCE

Maddox, B (2010) Foreword. Prospect. January 2011.

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Where the OU's MAODE course fails, is to recognise an e-world currently dominated by Google and Facebook.

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Edited by Jonathan Vernon, Saturday, 4 Dec 2010, 13:20

All efforts to deliver the best learning online will fail unless it can be commercialised and can compete in a global market.

Hasn't Google already got its foot jammed in the OU door?

Next the OU VLE will be ditched in favour of all OU courses being operated through Facebook with the OU eportfolio (already being compromised by the OU), ditched in favour of Google Docs or PepplePad. MyStuff is vastily superior - it was designed for the specific purpose of supporting OU students and is intergrated to the platform. Please simply put some effort into making the content interoperable. I've got 883 pages of content to date which I wish to exploit forever.

And why not?

The OU should and does concentrate on its core modus operandi ... sharing the higher education learning experience to as many as possible.

The OU is not and can never be the developer of software. It hasn't the capital or the commercial drive to compete. Instead it sidles up to the BBC and delivers worthy cross-platform learning experiences and indulgences.

The best place to e-learn on the planet?

Here of course. A bit of the OU, with the BBC, with an iPlayer.

I could do with a lot more TV to liven up H808.

I had expected video galore, clips on You Tube and men with beards on BBC2 in the middle of the night.

Let's do H808 TV.

I need a portaprompt.

I can write the script.

P.S. As a TV persion I do however appreciate that when you watch a TV programme you can be fooled - transcribe the script and you'll discover that more often than not the content is pitched at a 12 year old. Without instant links, peer review or collaborative development they can be as effective to learning as seeing a pretty picture in a cook book. The learning comes from gathering in the ingredients then having a go yourself. Anyone for 1066?

 

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E-portfolios and the OU

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Edited by Jonathan Vernon, Monday, 4 Feb 2013, 13:07

Enjoyed an hour long Skype and Sync-in discussion with three other members of our H808 Tutor Group.

Having raced back from watching my son playing rugby in Brighton I was minutes late, but had least gone through Weller again this morning and had his report and my notes on the desktop.

The material we discusses was valuable, but only one part to this valuable learning experience.

Working live, contributing to a live wiki and being able to both chat and send message in real time proved highly successful. The process expects some give and take, polite suggestions, some 'taking it in turns' and for me some brief interludes to introduce me to a set up that is largely new to me.

We came away with some fresh insights on Weller's OU Report (2005) on the development of an e-portfolio system for the OU VLE. While using his report as the basis for our discussion some broader insights were gained in relation to the potential of Open Source, the context, culture and validity of a system for the broadest range of users ... or for a niche group. The OU's remit to widen participation and to enroll and engage with students without necessarily the prior academic record for an undergraduate or graduate place. My thinking continues to develop along the lines of branding, I like Mark Collin's point on the culture of an institution. I'm also coming back to the value of students running with whichever platform their institution provides, not just for e-portfolios, but as Lesley Morrell has pointed out elsewhere, all being in the same blogging environment helps - it is seamless. Even if a blog on a different site is only a click-away, it is only this close if someone has bookmarked it.

Much learnt, and verbalising ideas like this had me believing I could make a presentation on the subject of eportfolios too. How many points am I going to make? Four key issues with an introduction and conclusion. 100 words be key point with an intro and conclusion of 50 words each?

'Don't give me a creative brief, give me your problems.' Said Robin White on the Bottom Line the other evening. (See below) Ad-talk, marketing speak, music to my ears of a lifetime ago. But it works. If your client has a communications problem that you can fix,m you have a client. If your client doesn't have a problem, then they don't need you. If interviewing a client I would ask 'who are you?' (To establish their culture and intentions ... and funding?) I would want to know 'who are your students.' I believe that medical students are different to economists, those in the creative arts different to historians and lawyers. I wouldn't be happy with some catch-all. The OU (though this year's intake we are being told is different with a 36% increase in undergraduates turning away from a 'traditional university degree) is a broad church. Ravensbourne College, Falmer and Bournemouth and one of my recently revived alma maters 'The School of Communication Arts who serve the creative industries would want something different, enabling innovation.

One final thought, which those talking this afternoon will have picked up on, is how attractive software can be when it is simple and easy to use. Sync.in and Skype are easy. Google is easy. MyStuff is remarkably straightforward. I could share some gems of my own, software I love.

Ideally I'd be perched in front of a bank of screens for this, like an investment banker ... or an e-j. A screen for each, the sync.in and Skype, the Weller Report and my notes on it. Instead, and possibly better for it, I had to go with what I had in my head and what by careful listening-in was sparked off. A pencil and a pad of paper proved useful.

The kids and dog kindly kept out of my way, though a coffee would have been nice. Sunday Lunch was waiting and they were chilled enough to let us finish. Whether or not I can escape to another part of the house is another matter! I prefer the expanse of the uncluttered dining room table.

Had my 12 year old's Xbox headset on. Felt like a twenty something in a call centre. To deal with the time-lag and occasional delays should we be using Walkie-Talkie or CB talk? As 'Out.' To let others know you've said you piece?

 

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Multiple browsers

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Edited by Jonathan Vernon, Tuesday, 5 Oct 2010, 05:49

Goaded into this by H807 and H808, Innovations in E-Learning and the E-learning Professional, I find I am often using two or three software tools to do the same task instead of one. Call it research, or do I like to cherry pick the different way they do things?

I have slipped into using Google Chrome and Firefox as my preferred browsers. I'm also mixing between a PC and a Mac, though I've abandoned Internet Explorer and AOL.

A few weeks using Outlook and I risk smashing the PC (not its fault) or is it? To resolve problems I am having to ring a tech friend as the help prompts are obtuse - worse than a politician who has their prepared answer to whatever question is asked of them which results in some baffling non sequitur.

In one week I have lost ALL my AOL emails (not that seven/eight years of these things were worth keeping I suppose) and now ALL outgoing emails are being bounced back in my face.

Aaaaaaaaaaaaaaaaaaaaaaaaaaaahhhhhhhhhhhhhhh!

I love Mac because it is friendly and intuitive. I loathe most things Microsoft because they are neither.

Is this just me?

If you've never owned a Mac, save up, go buy one.

 

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Sit forward of sit back?

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Edited by Jonathan Vernon, Wednesday, 29 Sept 2010, 03:59

As a producer in 2001 I attended numerous pitches with cross-platform projects developed with a leading independent broadcast documentary production company.

Whilst there was always an eagerness to have these meetings it proved quite impossible to raise finances at a time when most organisations were scrutinising their web-production budgets and pulling back, or pulling out.

One project was developed through the European TV and Film development initiative EAVE.

Nine years on it is interesting to see that efforts are once again being made with such ideas, however, they are growing from the Internet as a platform, rather than the TV and a computer sitting side by side.

Observing with interest my 12 year old following a make lifted from YouTube in one frame while watching an episode of the Simpsons in another on this laptop while also sliding through a music video on an iTouch made me realise that interaction for his generation is multifaceted.

As an aside, intrigued that Google is the same age as him, 12, he reflected on what browser we used before Google. The suggestion that we used books to find out information left him dumbfounded. The world has moved on.

We used to talk about activities such as watching TV or reading a book as "sit back" while using a computer or video game was "sit forward."

I wonder if the reality, like finding a point of equilibrium on a rocking-chair isn't a bit of both?

You can watch a TV programme, and play a video game? They can be different things, rather than interacting ... indeed they being separate activities, affording different ways of engagement, makes this set up possible.

Which leaves me with a final thought -

We can watch two or more linear TV programmes simultaneously without losing the thread, but try doing two video games at the same time. They're not static like chess.

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Getting Organized

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Edited by Jonathan Vernon, Friday, 17 Sept 2010, 09:43

Getting Organized in the Google Era

by Douglas C. Merrill and James A. Martin

(Broadway Business, 2010)

A book I've just bought based on a pithy review in the Harvard Business Review. In brief Douglass Merill and Jame Martin suggest:

Stop chasing work/life balance and start focusing on

work/life integration.

For example, keep a list of five-minute tasks to tackle while in line at the grocery store, and if there’s a lull at the office, ditch your desk for a bit to mentally refresh.

Realize that filing information is almost always futile.

Our brains aren’t built to recall data out of context, but, lucky for us, many new technologies are. They rely on search, not sort. You should, too.

The authors, say Rasika Welankiwar reviewing the book for the Harvard Business Reviews says that the book makes good use of Merrill’s Google expertise (he's a whizz director of something at Google), offers 21 principles of organization, and includes 'a sprinkle of song lyrics'.

What next? A podcast and a sketch on YouTube?

I'll keep you posted as I consme and digest.

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E-portfolios

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Edited by Jonathan Vernon, Tuesday, 14 Sept 2010, 14:52

As the list of e-portfolios to try grows I find my opening yet another invitation to 'give 'em a go.'

Adobe Share

Having lived very happily with many Adobe products this last decade I feel inclined by brand loyalty to give it a go.

Meanwhile I'm newly signed into:

Zoho

Google Docs

& Mahara

While continuing to load My Stuff ... with My OU Stuff.

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H808 First Impressions. Week 1.

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Edited by Jonathan Vernon, Saturday, 27 Aug 2011, 13:16

H808 First Impressions

Someone’s been busy over the summer recess. smile

There are several noticeable differences:

In addition to the tutor there is a technical expert (Hi Helen) ‘embedded’ in the course to take a proactive role ensuring that none of us get the hebegebes with the technology. Even the basic functioning of the OU platform and its myriad of tools, attributes, quirks and foibles, can be daunting or at least irksome for the IT proficient. I doubt I am alone when I find at times I ‘just don’t get it’ when all it needs is someone to look over my shoulder and say, ‘try pressing that,’ or you’ve missed out a letter, or ‘there’s a really easy way to do that.’ I am at that stage where I am tripped up by a single letter of HTML code ... only to find that I don't need to be reading or trying to read code, if I understood how to use the e-tools being offered. Curiously this role may do more to bring students from the different tutor groups together than the mere offering of forums for this purpose ... a cafe where there is no coffee. mixed

The tutor is around a lot. (Hi Trevor).

(I have not lurked around other tutor groups to see what is going on, so perhaps we can have a pow-wow on this or what I read in an article on e-learning, a 'tribal meeting; which I suppose is a meeting of department heads, or vice-chancellors i.e. the chiefs?).

This may just be a start of course thing, but I sense a wind change that is going beyond the basic set-up to support collaboration elucidated by Salmon regarding e-moderating. My prediction is that the call-centre like support, online and on the phone, that is offered corporate e-learners and e-trainers may become something that H.E. institutions need to provide, populated by undergraduates (2nd years as it were), as well as graduates, not just the traditional PhD student as part time tutor and lecturer ... as well as Senior Tutors.

I’d like the occasional host guest or a heavy hitter too, the participation of those who wrote the module, designed the course or whose work is most often cited.

The title 'H808 Environment Map' is an unnecessarily disingenuous term for a fantastic, indispensable guide. This isn't a map, it is 'The Lonely Planets' map, plan and guide pocket book for H808. It should be on the inside cover of what is the H808 Course Book. It should be wall-paper on the homepage i.e. you go nowhere and try nothing until you have consumed it. I'm going to print it off, laminate it and put it on my desktop, the tabletop wooden one i.e. extract it from its binary code and give it form on paper.

Something’s been refreshed in the OU Library.

My first impression would be to say from a design point of viewit has been ‘Google-ised,’ i.e, its appearance has been cleared up and simplified. Is it that designers and programmers in time can prioritise their choice of tools and offer in a more clinical way the tools they know users will need as they progress through their search rather than offering a High Street DIY store cornucopia of e-tic-tacs and e-tools that may or may not be required and probably do little more than scare and confuse in equal measure.

The resources and supplementary reading have all been accessed within the last couple of months and the links work.

In H807 it was a bugbear, not overly regular, but frequent enough, to find that links did not work so documents were not found speedily. The sifting out of redundant papers and reports (their points of view have been superseded by the technology and actual practice rather than the conjecture and hyperbole of some academics and commentators) as well as the checking and fixing of links is important. It is a considerable frustration, though understandable, that published version of books.

Not overly burdensom or keen to read two study-related books over the summer (July/August) Weller’s Virtual Learning Environments(2007) and Conole and Oliver's (eds) Contemporary perspectives in e-learning Research (2007), that very few of the links to URLS given to follow up references work (very few, may be none!) and then seeking them through the OU library doesn’t always prove successful either, no fault of the library, but links into this amorphous universe that is Cyberspace leaves some e-references wanting. And being who I am I want these references as qualifying and verifying is part of the ‘bonding process’ that this student requires to feel thoroughly engaged with the material.

Might I suggest that putting an URL for an article or blog comment into a print-published book is about as lasting as putting a sparkler in a birthday cake - by the time you want to eat the cake the sparkler has burnt out.

I like the new 'tick box' alongside the study planner to help mark off your progress.

Happy Days, Exciting Days in OU Land

P.S. Did you know you have access to the Oxford English Dictionaryonline as an OU Student. This is like being invited to Versailles during the reign of the Sun King. Brilliant. Except it can't help me with 'hebe-gebe.' A term used by my family, or a Geordie term for feeling a bit nervous, gets the goose-bumps up, a tad scary in a Ghost Train ride kind of way?

P.P.S. Just learnt a few tricks to search for a word in the OED and found 'heebie-jeebie.'  A feeling of discomfort, apprehension, or depression; the ‘jitters’; delirium tremens; also, formerly, a type of dance. (OED) Far from being my native Geordie, it is 1920s New York American.

6.00am and I've learnt something new already! approve

9/9/10 is going to be a fun day.

8/9/10 was magic.

I wonder why? thoughtful

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How hot are we?

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Edited by Jonathan Vernon, Monday, 30 Aug 2010, 12:33

'By looking at written words, and especially those that have been highly valued, we can take the temperature of the society in which they were produced.' Hitchings (2009:124)

Many new words are coined working and existing online.

If they guage the temperature of society then who are we to:

  • google
  • e-stalk
  • e-learn
  • ping
  • podcast
  • twit and twitter

e-mail(my British born and raised 12 year old son calls the 'post,' calls 'letters through the door,' 'Mail.'

Who am I to correct him.

As Hitchings points out, all words assimilated into American become words used by us Brits and English eventually.

The very fact that more people speak English on the Indian sub-content than in/on or around the British Isles implies that the English language is secondary to culture and nation-hood.

It amuses me to learn that'gotten'is of these isles 200 years ago, so not an Americanism, but olde English in every day use. Alongside words such as 'trash.'

Indeed, reading Hitchings, alongside some Norman Davies (The Isles) you come to wonder for how long an English  language was set, culturally or by national or cultural boundaries.

The more I understand about how these 'Isles'were populated the less I feel we have had a settled language, let alone a 'people.'

We are everything and everyone who settles in these islands; I welcome them. As South Africa falters perhaps this mutli-lingual, mixed-race, compost heap of folk should adopt the 'Rainbow Nation' tag?

As Hitchings point out, in a study of London primary schools they found that 300 different languages are spoken. A dear friend is the Head Teacher of school where she can run off the 27 languages spoken in a single class of Year 5s.

A good thing. A positive thing. To embrace, to celebrate and engage.

 REFERENCE

The Secret Life of Words. How English Became English. Henry Hitchings. 2008

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Self-discipline & professionalism ...

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Whilst I can still get away with typing off the top of my head into a blog, this will not do when responding to messages or in a forum.

Sitting back, taking on board what is being discussed, doing my research then reflecting long & hard on a response will be a more productive way froward. I've taken some hints from the OU.

Personal entries in my decade old blog must also be forever locked.

Or removed. Having trawled through this 1.5 million word nonsense removing or changing names, there are still those who occasionally pop up in my life with an amused remark about the detail of their antics ten or twenty years ago. Much of this blog are transcripts & extended reviews & reminiscences of the 70s & 80s.

'Exposure' became my creed in 2001.

'Discretion' will be my approach from now on ... as it is so easy to google a person's name and find out all kinds of things that they may not want to know, that are blag & bluff in any case and could be detrimental to their career hopes (let alone their personal relationships).

Meanwhile, in a time consuming effort that needs to be addressed my sixth draft of the TMA01 is rocking back and forth between 1500 & 2350 words. I may just sit it like an exam and see if I can contain my ideas that way, addressing each in turn a set of points, six at most, that I feel need to be made

Oh to feel like a teen sitting exams again smile

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QWERTY vs a fountain pen

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Edited by Jonathan Vernon, Sunday, 8 July 2012, 13:08

This age and that kind of childhood we had to use fountain pens, never Biros. I learnt to type because I was given a second hand mechanical typewriter as a Christmas present. Odd, I thought. I had wanted an electric guitar.

30 years on my son wanted an electric guitar. With three acoustic guitars in the & little desire to be tutored or to follow his lessons at school the electric guitar didn't materialise for him. Instead his saving, looking after a neighbour's guinea-pigs when they were on holiday & playing with their primary school & nursery age boys ... and some deft online searching, he bought an iTouch.

His bedroom is an emporium to all things iTouch. His three best mates all have an iTouch too now. He's the early adopter ... they follow. He leads & champions wooly hats, T-shirts & trainers sad Jsut the way he is gregarious & enthusiatic for new 'stuff.'

Homework last night requried some research on the history of Blues. Fed up with being told Google has 94% of the search market in the UK I reverted to 'Ask Jeeves' which I used to prefer or trial over various others a decade ago ? (or less). We were taken to Wikipedia either way.

'I alwyas wiki my home work.' He says.

Like 'to google,' 'to wiki' is now a verb.

He touch types at 40 wpm. He is 11. He has had access to a computer since he was ... 2. He played a Mavis beacon QWERTY keyboard game/learner age 4.

How un-21st century, how clunky is the use of a QWERTY keyboard? What happened to voice recogniton? Why has a better keyboard not been adopted?

Being a 'game boy' he ignore the mouse. He could be shooting at the enemy the way he uses the cursor to get around.

Later in the evening my daughter is doing History Homework. It is the First World War. Her great-grandfather was a machine gunner. Her survived the Somme & Ypres and successfully transferred to the Royal Flying Corps. Three 'Really useful' boxes contain a collection of Imperial War Museum books, his medals, photos & postcards of the time ... even a cutting from the Consett Gazette in which he is featured in November 1917 haveing been awarded the Military Medal. In this box there is a full collection of 54 magazines on 'The Great War' published c.1929 & edited by H.G.Wells. The covers are red, everything else is in black and white.

'When did they invent colour?' She asked.

We discuss this.

We look through the many pages of mules & limbers, mud & soldiers, planes that are barely recognisable has such (a flying hay-rick) and 'tanks' that look as static as pillboxes.

"When did they start inventing things?' She then asked.

By this she means mobile phones, computers, TV sets ... or 'stuff,' as in 'eletronic stuff.'

When did humans ever not invent?

From the perspective of a child, 'innovation' within the context of the world they are familiar with must produce considerable advance. particularly in this era when 'new stuff' is redundant as it hits the shelf.

 

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Linguistics, Semantics ...

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Edited by Jonathan Vernon, Monday, 29 Aug 2011, 15:56

And extended working of a response to a thread on placing a list of concepts relating to e.learning on a grid.

Understanding how we are placing these concepts is a path of academic study in its own right.

Semantics

The fascinating thing is to be at a moment in history (again perhaps) where language, or at least certain new words and new concepts are fluid.

Latin, Anglo-Saxon, Norman French ... Creole

'Definitions' offered by Wikipedia and the like cannot be 'solid' or 'set within parameters.

How stable is any word?

We know how a generation can take a word to heart and alter, even flip its meaning: wicked, gay, cool, ugly ...

My view is that we are all right in where we place the concepts (on the grid, axes exiting//new & formal//informal) ... and we could each in turn shift things around. Indeed, as I revist this exercise over the following weeks I'm sure I'll do exactly that.

Wherein lies the purpose of the task - we come to our own understanding through engagement with the subject matter ... and those who have been 'here' for a few months are more may be ahead (or at least in a different place). similarly a word can be hijaked. Off the top of my head think of 'Beatles' & 'Oasis.' Thinking longer, how the word 'traffic,' has for example gone from the inane movement of people, goods & vehicles ... to the illegal, & criminal kidnap, expert, trading, rape & prostitution of young woman.

The caveat is that without considerable common ground on what the concepts mean, communication and then action become difficult. To use a hackneyed phrase, 'we all need to be singing from the same hymn sheet.'

Were this a live project with money, clients, schedule & problems to solve, coming to a working agreement would be crucial.

Here's another thought. How are we each saying these words? How we say them adds an important additional layer. Not just any accents, but our state of mind, whether we speak with confidence or we are hesitatnt ... and then during the course of a conversation how we alter how we use the term.

There is good reason for meeting face-to-face. How we say a word is just the start, of course. Our body language adds yet more. Saying 'Just-in-time learning' I might act out a factory worked sifting through widgets on a conveyor belt. Is this your idea of 'just-in-time' - intellectually it is managed somewhat differently and there are different degrees of 'Jit.' There are elements that form part of a predicted learning progression ... and other ;unique' grabs on nuggets of learning that are more literally 'just-in-time.'

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