OU blog

Personal Blogs

Design Museum

Views from a train window

Visible to anyone in the world
Edited by Jonathan Vernon, Friday, 30 Dec 2011, 14:43
photo%252520%25252818%252529.JPG
Bruxelles Midi
Permalink Add your comment
Share post
Design Museum

Dream Fail

Visible to anyone in the world
I need to get back into this. There was a dream that was 'project based' but I lost the plot despite my best efforts to 'retrieve' it. The trick is to drift into consciousness and if necessary shift around in bed so you are in the psition in which you had the dream: none of this worked even though i had the opening scenario my son in a football game played with a tennis ball that kept being kicked out of field. Then a Regional Manager I know made an appearance and we reconvene in a commercial kitchen. Now I draw a blank. In theory I may be able return to this moment tonight, in practice I may prepare better. Something needs to disturb your sleep without shocking you into consciousness. You can't make notes if it risks waking others either. As someone who can draw I have never found drawing a dream works, they are either too complex or shift, more importantly it is how you FEEL about the place, people and events that explains the dreams purpose.
Permalink Add your comment
Share post
Design Museum

Dream Interpretation (big sis and B822)

Visible to anyone in the world
I thought I was well into my teens when I developed an interest in dreams, but as I am with my older sister she can put me straight: I was eleven. She would have been 14. So along with David Bowie, the Rolling Stones and Elton John she had me interpreting dreams. The way the wonderful way the mind does this as we talk about I recall a dream she had, even a freaky conviction that we both had the same dream and started telling each other what happened. What relevance has this to B822? Not much yet, but I doubt many people will follow through with this technique as one to solve a business problem or to generate innovation or support creativity: I plan to do so. P.S. This THIRD Christmas feasting has me helping a Project Director from the FT prepare carrots and parsnips; we try not to talk shop.
Permalink 1 comment (latest comment by Matt Hobbs, Thursday, 29 Dec 2011, 19:17)
Share post
Design Museum

What's your New Year's Resolution?

Visible to anyone in the world
Edited by Jonathan Vernon, Thursday, 5 Jan 2012, 07:38

Jonahan%252520Wanda%252520Married.JPG

18 years ago our lives became wedded.

I find these resolutions from the 'well known' in Propect Magazine predictably trite?

What's yours?

Some I fail within hours, like giving up coffee! Others become a way of life, such as keeping a diary.

P.S. one seems to be made as a matter of course, every year I can wish for another year of happy marriage and family life.

 

Permalink Add your comment
Share post
Design Museum

B822 BK2 Technique Library Metaplan

Visible to anyone in the world
Edited by Jonathan Vernon, Thursday, 19 Apr 2012, 07:33

I knew a Metaplan moderator well and become familiar with the texhnique which he taught in moderated groups all across Europe (in several langauges).

  • Cards of various shapes and sizes
  • A logical process

REFERENCE

Schnelle, E. (1979) The Metaplan Method: Communcation Tools for Planning and Learning Groups.

Business Week (1976) Industrial Edition, N0, 2436, 14 June 1976, p. 90G

'The Providence Plan' (1994) http:qqq.brown.edu/Departments/Taubman_Center/plan.ecap_ch2.html

 

Permalink
Share post
Design Museum

To think differently, live differently

Visible to anyone in the world
Edited by Jonathan Vernon, Thursday, 19 Apr 2012, 07:28

Steve%252520jobs%252520THINK%252520DIFFERENT.JPG

Reading the Steve Jobs biography, without taking notes (a sin, but it is the holidays), while also studying B822 'Creativity, Innovation and Change' I am increasingly inclined to ditch all techniques in favour of 'being yourself'. This is how Steve Jobs lived; he was himself, often without compromise, therefore difficult, particular and obsessive.

Some advertising creative types are laughable because of the way they go about things yet the simple act of behaving differently over an extended period of time is bound to create in that plastic mind a slightly different mind set. All it takes for an ad to stand out is for it to be different; to be effective it has to have relevance and resonance.

Having taken no notes at all on Steve Jobs I'll be obliged to read it again, notepad or iPad by my side.

If you thought there were rules or ways of doing things then this will throw your mind. Most of us can't be Steve Jobs, to realise his dreams someone has to put the ideas into action.

Had Steve Jobs done a Myers Briggs Type inventory what would he have been?

Permalink Add your comment
Share post
Design Museum

B822 BK2 Technique Library 'Fresh Eye' and Networking

Visible to anyone in the world
Edited by Jonathan Vernon, Thursday, 19 Apr 2012, 07:17

Don't get stuck in a specific way of doing things.

Get people with no idea of what the problem is about to take a look.

Encourage or permit niave ideas.

Makes me think of Clancy in 'Being There'.

Use the WWW. (Ask in Linkedin, Quora etcsmile

More from VanGundy (1988)

Permalink
Share post
Design Museum

B822 BK2 Technique Library 'Five Ws and H'

Visible to anyone in the world
Edited by Jonathan Vernon, Thursday, 19 Apr 2012, 07:11

A prompt to thinking.

'I keep six honest, serving-men

(They taught me all I knew);

Their names are What and Why and When

And How and Where and Who.

 

Kipling (1902)

 

As aide memories back of an envelope, think out loud, journalism, PR ... but somewaht limiting to the facts, so you need t oexpand.

 

REFERENCE

 

Kipling, R. (1902) 'The Elephant's Child', in Just So Stories

 

 

Permalink
Share post
Design Museum

De le Warr

Visible to anyone in the world

IMG_0783.JPG

We went to the Andy Warhol exhibition at the De le Warr 30 odd minutes along the A27 from Lewes.

The last time I had the children in the car driving them somewhere without their Mum I was running them to into Primary School.

It makes a change to see something off the screen (or in my case the page), to meet any piece of art up close, from huge paints and posters to the sketches. A little bit of London by the sea?

It had all the ingredients: the busy galleries, the requests for a few quid, the cafe and bookshop. I would usually buy a book, on Warhol or the Pop Artists, or a poster, but today, nothing. I once wanted shelves of art books, now I think to myself, even said it to the children 'we can see it online'. You can call up the images these books show-off.

I would like a copy of a 1970s board game 'Masterpiece'. My Mum, with her Masters in Fine Art from Durham University, used the game as a form of education: it worked, I know my Goya to my Hockney.

(Before we went we had long discussions about how to pronounce the artist's name. Is is Andy Warhol (as in whole), or Andy Warhol (as in Hol or hols)? It reminded me of he exhange between David Bowie and Mick Ronson at the end of the song of the same name).

 

Permalink Add your comment
Share post
Design Museum

Olympics here I come

Visible to anyone in the world
Not as an athlete, nor as a coach, but as a volunteer or 'Gamesmaker' working on the Press Office at the water- polo venue (once played, still coach and refsmile http://www.london2012.com/water-polo-arena This'll require some training in February then a commitment from the end of July to the 12th August. All I need now is somewhere to stay in London (free travel within the 6 zones). What is water-polo? Rugby in water ... but more violent! There are two refs to keep order.
Permalink Add your comment
Share post
Design Museum

B822 Techniques Library : Selling

Visible to anyone in the world
Edited by Jonathan Vernon, Saturday, 3 Nov 2012, 22:04

B822 Techniques Library ‘Factors in ‘Selling’ ideas

Context

  • Timing
  • Audience
  • Idea champion

Content

Use simple language

Use a clear statement of the need for the idea. Describe the problem your idea will solve and explain why it needs to be solved.

  • Present both pros and cons
  • Provide evidence
  • Stress key points
  • Anticipate questions
  • Be persistent

Based on: VanGundy, A.B. (1988) Techniques of Structured Problem Solving, 2nd ed., Van Norstrand Reinhold. Technique p. 285

 

Permalink
Share post
Design Museum

B822 Technique Library ‘Creative Problem Solving’

Visible to anyone in the world
Edited by Jonathan Vernon, Thursday, 19 Apr 2012, 07:01

1. Mess Finding

a. Divergent techniques (brainstorming, ‘wouldn’t it be nice if …’ (WIBNI)

b. Convergent techniques (hotspots)

2. Data Finding

a. Who, what, why, where, when, how and wants

b. Convergent (mind-mapping)

3. Problem finding

4. Idea Finding

5. Solution Finding

6. Acceptance Finding

Not sure if I would indulge this one.

 

Permalink
Share post
Design Museum

B822 BK2 Technique Library for creative problem solving

Visible to anyone in the world
Edited by Jonathan Vernon, Friday, 21 Feb 2014, 16:38

B822 Technique Library

My mother has always had a large drawer in a sideboard full of board games: Risk, Monopoly, Twister, Cluedo and Othello, and at some stage Chartbuster, Kerplunk, Masterpiece, Mousetrap and others.

Having picked my way through the B822 Creativity Innovation and Change ‘Technique Library’ A5 folder I feel I am looking into this drawer.

IDEA ONE: VISUALISATION

We have a large ‘Really Useful Box’ full of board games too.

In order to appreciate the game, to know if you like or loathe it, to know who would or would not enjoy it, you have to get them out and have a play. Over time attitudes to a game change. People take on a persona, you expect a certain kind of performance out of them. I rarely win at Monopoly because I buy everything until I run out of money.

Returning to the idea of a collection of board games I would far prefer a colourful pack of A5 cards, on one face an image, perhaps a colourful, humorous Steven Appleby cartoon, on the other the ‘game’.

The B822 Techniques ‘Library’ of assembled cards, ideas, folder is ‘like a collection of board games’ you might find at your Mum’s, in a box in the garage, or stacked on a cloakroom shelf in a holiday cottage. You get them out when you are bored, or in this case, stuck for an idea.

Middle Farm sells many varieties of cider and perry.

There is no catalogue. You cannot taste a list of titles. You collect a tasting cup and try out a selection; you get stuck in. You can ask the experts behind the counter, when you have something to discuss.

The B822 Techniques ‘Library’ of assembled cards, ideas, folder is ‘like a cider distillery’ where, to get beyond the titles and cataloguing, especially the false preference given by alphabetical order, you have to ‘have a taste’ and come to your own opinion.

My approach, against the advice, has been to read through them all. I remain tempted to take them all out and glue them inside pieces of card on which I will do a doodle or stick an image.

My first selection, my inquisitive mind, likes the look of :

Analogies

A succinct definition is required: A form of logical inference or an instance of it, based on the assumption that if two things are known to be alike in some respects, then they must be alike in other respects. (http://www.thefreedictionary.com/analogy)

There is an albatross airplane, this one in the USAF. It looks like a Puffin or a Dodo.

I would never liken a Jumbo jet to an albatross as the bird already has negative connotations. You cannot see it for its history. You shoot the thing and hang it around your neck.

A puffin or cormorant then.

Does anyone need to be told why a Jumbo jet and an albatross are not alike?

Filling in the blanks and sticking with the albatross I get the improbably sentence, ‘This problem makes me think of an albatross – that suggests to me that maybe we could try feathers (idea drawn from albatross)’. Sounds like a dead duck. Are there planes that were an albatross?

Perhaps Leonardo Da Vinci thought of a plane as a bird?

Were I to be introduce the concept of analogies to a group I would start with a blank sheet, seeking out people’s favourite analogies for everyday situations or problems and build from there. There’s a problem if you set in train a thought, here ornithological. Before you know it all the ideas are tits and boobies, eagles and dodos.

‘Try to find core verb phrase that captures the essential functional nature of what you are looking for’ (Martin & Bell, 2010). (There are no page numbers, so how do you reference it?)

If analogies taught the world to think, then promoted like this I would conclude that to use an analogy with its ‘analogues’ (sic) is akin to painting by numbers. It is present in such an unnecessarily analytical manner.

Definition: An analogue is: something analogous to something else (http://www.thefreedictionary.com/analogue)

How can a simple concept me made to sound like something carried out by an audit team from the local firm of accountants. It sounds painful rather than fun.

I have to look up (q.v) as in quo vid, or ‘which see’.

I track down the reference to Gordon by ‘going to see’ Synectics, a software version as ThoughtPath exists.

· Are you dealing with the person who owns the problem?

· Are they looking for a number of solutions

· Establish the team

If ‘analogies are often used very informally’ then an informal, rather than this proposed formal approach should be offered.

1. What is it you want ideas for?

2. Based on the verb phrases list items that it is like

3. Pick an interesting one

4. Describe the analogy

Gordon (1961) identified four types:

· Direct

· Symbolic

· Fantasy

· Personal

IDEA TWO: MIND-MAP

IDEA THREE: RELATIONAL DATABASE

I would put all these problems onto a wall chart. I’d put everything online into a blog that could be searched by tag (or key word), or load them into a relational database such as FilemakerPro.

Twenty years ago (perhaps fifteen?) I used a CD-ROM called 'Ideafisher' to help generate ideas. I treated it as the equivalent of a mental tickling stick, not a set of answers, but a potential catalyst that would open up my mind (sometimes too far).

 

REFERENCE

Gordon, W.J.J. (1961) Synectics, New York, Harper & Row.

VanGundy, A.B. (1988) Techniques of Structured Problem Solving, 2nd ed, Van Norstrand Reinhold. Techniques 4.01, 4.06, 4.57

Permalink Add your comment
Share post
Design Museum

B822 Techniques Library: KEEPING A DREAM DIARY

Visible to anyone in the world
Edited by Jonathan Vernon, Thursday, 19 Apr 2012, 06:59

You can't keep this up; you become habitualised  to recording your dreams and you find yourself losing sleep waking up t write them down. They can be revealing.

See also ‘Working with dreams and images

Motivate yourself to remember your dreams

When you stir into consciousness lie quietly until the dream is recalled.

Make a record, a note at least. (Not sure about drawing it)

Keep a tape recorder by the bed L

(If you have someone else in bed with you this is impractical)

If you wake up remembering a dream jot down the basics before they disappear for ever then try this set of questions to extract your personal meaning:

I don't recall where I got is from but suspect as I am introduced to her work as part of B822 'Creativity, Innovation and Change' that it is Patricia Garfield (1976).

I have recorded and analysed so many dreams that for a period I kept a dream diary and when I started to blog in 1999 many dreams went into a domain which I have now mislaid sad Meanwhile, search 'dream' here or 'dream' in my mind bursts will produce a handful of dreams I am prepared to share that I have analysed to death. But does it move me on? Sometimes stopping to think is a mistake, it results in over thinking, even procrastination, often disatisfaction with your lot.

It is part of the 'Technique Library'. We are invited to 'Keep a dream diary'.

1: Who are you in the dream?

2: Who are you with in the dream?

3: What details stand out?

4: What do you feel about these details?

5: What are the various actions in the dream?

6: How are you acting and behaving in this dream?

7: What relation does this dream have to your personality?

8: What does the dream want from you?

9: What are the various feelings in this dream?

10: What relation does this dream have to what is happening right now in your life?

11: Why did you need this dream?

12: Why have you had this dream right now?

13: What relation does this dream have to something in your future?

14: What questions arise because of this dream work?

15: Who or what is the adversary in the dream?

16: What is being wounded in this dream?

17: What is being healed in this dream?

18: What or who is the helping or healing force in this dream?

19: Who or what is your companion in this dream?

20: Who are your helpers and guides in life as well as in your dreams?

21: What symbols in this dream are important to you?

22: What actions might this dream be suggesting you consider?

23: What can happen if you work actively with this dream?

24: What is being accepted in this dream?

25: What choices can you make because of having this dream?

26: What questions does this dream ask of you?

27: Why are you not dealing with this situation?

28: What do you want to ask your dream spirits?

REFERENCE

McKim, R.H. (1980) Experiences in Visual Thinking, Belmont, CA. PWS Publishers (Wadsworth Inc.), pp. 101-3

Garfield, P. (1976) Creative Dreaming, New York, Ballantine, Chapter 8, 'How to keep your dream diary'.

Permalink 3 comments (latest comment by Jonathan Vernon, Wednesday, 28 Dec 2011, 06:03)
Share post
Design Museum

No escape from H807 or B822!

Visible to anyone in the world
Thinking I might relax with a Christmas read I quickly realise that the Steve Jobs biography has a good deal to teach on innovation (H807) and tackling business problems (B822). The inclination is to take notes as I go along; I have the hardback book rather than a Kindle version. Has anyone else read it? Perhaps if you too got it for Christmas we could form our own discussion group?
Permalink Add your comment
Share post
Design Museum

B822 BK 2 C6 Precepts

Visible to anyone in the world
Edited by Jonathan Vernon, Friday, 21 Feb 2014, 17:26

B822 BK 2 C6 Precepts

Especially actions that DISCOURAGE speculation/creativity Henry (2010:93)

Curiosity

Charles Handy (1991) Creativity in Mangement, Radio 1, B822

Forgiveness

Charles Handy (1991)

Love

Charles Handy (1991)

A sense of direction

Schon, D.A. (1983) The Reflective Practioner

Some ‘Set Breakers’ Henry (2010:96)

1. Develop broad background experience and many interests

2. Find and challenge your own blind spots

3. Explore many different perspectives

4. Challenge yourself

5. Develop good browsing facilities

6. Change techniques or different mental modes

7. Seek out people with other points of view

8. In a group

Relevance bias

 

1. Dry Run

2. Quota of alternatives

3. Inverse optional question

4. Checklist of transformations

5. Reverse the problem

6. Boundary relaxation

7. What difference?

8. Get several people to try it

9. Deep questioning

10. Challenge

11. Fresh eye

6.4 Value of Play

1. Play is key to learning activity

2. The objects of play are both objective and subjective

3. The ability of play helps create the sense of independence.

4. Play offers a protected area of illusion

5. Plays is a way of managing unfulfilled need.

6. Play can lead to a particular state of mind.

7. Play breaks down outside certain emotional limits.

8. Shared play builds relationships

A. Choice of Setting

B. Choice of team members

C. Climate to aim for

D. Don’t demystify

E. Management of coping mechanisms

F. An aid to team building

 

McCaskey (1988)

· Problem finding (experience)

· Map building

· Janusian Thinking

· Controlling and not controlling

· Using domain and direction

· Planning rather than goal-directed planning

· Humour that oils

· Charisma

· Using ad hoc structures such as task force and project teams

· Using a core group embedded in a network of contracts and information

· ‘Turbulence management’

N.B. Creativity needs space vs. time pressure, interruption

· Create Space

6.8 involve others

The more participants you have, the more ideas you get.

‘Successfully creative people are often deeply committed to a particular domain, that has strong internal significance to them, and they focus very firmly on particular goals’. (e.g. Tessa Ross, Lionel Wigram, William Hague)

'Passion and persistence can motivate sustained work; attract the loyalty of helpers; create awareness of you and your project in people who have relevant resources; and reassure those who need to take risks on your behalf.’ Henry (2010:114)

CATWOE p115

  • Blind chance
  • Wide-ranging exploration
  • The prepared mind
  • Individualised Action

6.12 Manage the Process Henry (2010:1113)

· Get the parameters right

· Record

· Sustain pace and energy

· Develop trust

· Keep the experience positive

· Plan

· Do – analyse either side and separately

· What?

· Why?

Learn from experience of others

  • Experiment

REFERENCE

Adams, J.L. (1987) Chase, Chance and Creativity: The Lucky Art of Novelty; New York; Columbia University Press.

Austin, J.H. (1978) Chase, Chance and Creativity: The Lucky Art of Novelty: New York: Columbia University Press.

McCaskey, M.B. (1988) ‘The challenge of managing ambiguity’, in Pondy, L.R, Boland, R.J and Thomas, H (eds) Managing Ambiguity and Change, new York, pp 2-11

Schon, A.A. (1983) The Reflective Practioner: How Professionals think in Action, London: Temple Smith

Wetherall, A. and Nunamaker, J (1999) Getting Results from Electronic Meetings

Winnicott, D.W (1972) Playing and Reality. Harmondsworth (1983) Davis, M and Wallbridge, D (1983) Boundary and Space: An Introduction to the Work of D.W. Winnicott. Harmondsorth.

Permalink
Share post
Design Museum

Happy Christmas fellow OU Student Bloggers!

Visible to anyone in the world
Edited by Jonathan Vernon, Sunday, 25 Dec 2011, 06:06

My second Christmas with the OU.

I can't believe I posted something last year, but you never know: this becomes something of a habit, and for me studying at 5.00am is normal.

DSC02830.JPG

This could well be the first year in the last ten when a child hasn't been up by now! (They are 13 and 15). My son, unusually for him, was up at around 12.30am but realised his mistake and went back to sleep. Mrs Santa Claus had paid a visit by then but I don't recall hearing the midnight munching of chocolate money.

There are some wonderful traditions I've read about here.

I particularly like the idea of putting on new pyjamas on Christmas Eve (present no.1) and also having a 'table present' (the last present). As a child's request we're having a roast ham and for the first time in four years my daughter will have some poached fish (cod) having been vegetarian. I don't think she'll stretch to red meat, or even chicken (just yet). We've not asked for an explanation for this change, but delighted to have something else to offer her.

Happy holidays folks, I've got a Residential School from the 11th Jan and TMA2 in early February so I'll be here most mornings sad

Yes, that is a computer nudging into the frame there.

Permalink 7 comments (latest comment by Stacie Pridden, Sunday, 25 Dec 2011, 23:20)
Share post
Design Museum

Peter Cook - Rock n Roll Punk Creative Inspirational Consultant Conference Speaker Moderator

Visible to anyone in the world
Edited by Jonathan Vernon, Saturday, 24 Dec 2011, 08:35

Peter%252520Cook%252520SNIP%2525201.JPG

'One of our colleagues regularly uses popular music in the successful management development sessions he runs, drawing on this rich seam of popular culture for memorable metaphors and thinking tools. Shared music making also features in his creativity, team development and problem-solving sessions'. Henry et al. (2010:89)

I came across this in the B822 Block 2 Resources book 'Managing Problems Creatively'.

I'm certain this refers to Peter Cook, the OU Business School MBA Alumnus I interviewed outside Dingwalls at Camden Lock at the end of October. You can follow him in various places. I like his attack and conviction and how it makes what could be inordinately dull, memorable and fun.

His interview.

REFERENCE

Henry, J., Mayle, D., Bell, R., Carlisle, Y. Managing Problems Creatively (3rd edn) 2010. The Open University.

Permalink
Share post
Design Museum

B822 BK 2 C4 Perspectives and Frameworks

Visible to anyone in the world
Edited by Jonathan Vernon, Monday, 5 May 2014, 06:21

'The way in which a problem (and our attempts to manage it) is perceived and described will inevitably constrain our thinking and action with respect to it.' (Henry et al. 2010:47)

N.B. Preferred personal style, experience, the culture you work in and the type of situation you are facing.

Activity 4.1. Free Association ideas. Gordon (1961)

Fig. 4.1. The Buffalo Creative problem-solving method

Synectics. Vincent Nolan (1989) The Innovator's Handbook.

Open up a problem, don't define it.

N.B. How well you chose to overcome the challenges it raises.

REF: Friend and Hickling.

'Simply using an electronic medium does not remove non-rational factors, nor the need for skilful communication or facilitation'. (2010:57)

  • Precepts
  • Techniques
  • Method
  • Framework

'If a technique is a separate dish, and a method is a menu for a complete meal, then a 'framework' is the broad concept behind a given menu - the difference between creating a menu for a 'fast-food snack' a 'family celebration', or a 'slimmer's lunch', a 'romantic dinner', or whatever'. (2010:59)

Problem solving as:

  • Answering
  • Searching
  • Cultivation
  • Mapping
  • Debate
  • Reperception

Binary Judgements for actions. Nolan (1989)

REFERENCE

Friend, J and Hickling, A (1997) Planning under Pressure (2nd edn)(Oxford: Buterworth-Heinemann.

Gordon, W.J.J. (1961) Synectics. New York, Harper & Row

Isaksen, S.G. and Treffinger, D.J. (1985) Creative Problem Solving: The Basic Course, Buffalo: Bearly LTD.

Nolan, V (1989) The Innovators' Handbook

 

Permalink
Share post
Design Museum

B822 BK 2 C2 Problems and challenges

Visible to anyone in the world
Edited by Jonathan Vernon, Sunday, 19 Aug 2012, 21:33

Problem, opportunity, challenge, issue, concern ...

I've been professionally lodged in calling everything a problem to be solved. I may think this through and stick to this concept. I was introduced to the Creative Brief at JWT, London in the mid 1980s. Through Design & Art Direction (D&AD) workshops, then a year, full-time at the School of Communication Arts the 'problem' as the preferred, indeed the only term, was reinforced.

The advertising Creative Brief goes:

What is the problem?

What is the opportunity?

Who are you speaking to?

What do you want to say?

How do you want them to react to this message?

What else do you need to know?

I have seen no reason to change this, indeed some 135+ video productions later, information films, training films, change management, product launch, lecture, you name it ... the same set of questions, answered on a SINGLE SIDE of A4 governs the initial client meetings. If we cannot get it onto a single sheet, then we haven't the focus to deliver a clear response. Back to the drawing board.

It works.

From the agreed Creative Brief I then write a synopsis or two, the ideas are shared and I go off and prepare a treatment or two; I offer alternatives. Then, with agreement on the treatment, based always on how well it lives up to the brief, I go off and write a script. Sometimes the script is visualisation and dialogue (voice over, interviews transcripts even dramatisation), usually very little needs to be changed at this stage; the script is a direct expression of what was agreed in the treatment. We then produce (shoot, post-produce) and review the end result. Once again, a fail-safe process that only sees the product improved upon at each stage.

It works.

So why is this page of this chapter an Epiphany?

I guess, because I know that some clients struggle with the term 'problem'. I stubbornly refuse to accept an alternative and argue my case. Yet apparently there is a case. Or is there? VanGundy (1988) rightly suggests that

p18 'Each of these different terms expresses its own metaphor for what is involved and suggests its own slightly different ways of working'. Henry et al. (2010:18)

To be a problem there needs to be a 'gap' between what is desired and the current position. VanGundy (1988:04)

Why would I change what has always worked?

When I bring with my argument decades of experience from the most successful, persuasive and memorable communicators of all? This 'Creative Brief is an industry standard.

My view is that if there isn't a problem, there is no need to do x, y or z. Anything less than 'problem' diminishes the nature and ambition of the communications challenge (here I argue that internal and external communications, PR, marketing and advertising, are all on the same spectrum: you are trying to persuade people).

Think of problems and solutions as part of an extended hierarchy.

We then get into 'Gap Analysis'

p19 'The imperative that drives creative people can transform the theoretical 'what could be' into a more powerfully motivating 'what should be'.

Then drift away from the challenge when the 'problem' is no longer (in my view of things) considered a communications issue.

p24 The problem exists in the overlap between ourselves and the situation ... this means that solutions can often be as much a mater of changing ourselves as changing the external situation'.

  1. Change the situation
  2. Change yourself
  3. Get out
  4. Learn to live with it

As an external supplier, a communications problem fixer, then only point 1 can apply, which becomes an argument for the extensive use of external suppliers. Think about it, do you want someone to address the problem/challenge you take to them, or shilly-shally about, making do, dodging it or making themselves absent?

p26 'Play' - the dynamic gap between vision and reality.

Activity 2.1 (p16)

Frustration over having an audio-cassette to listen to. By sharing the problems it was resolved.

Cause: keeping up with the technology

Ans: A problem shared is a problem halved. Ease of relationships.

p17 'A densely interconnected part of a huge web of issues and concerns that change and develop over time and may transform radically in appearance depending on your viewpoint'.

Spend a few minutes identifying some of the features of this story that might perhaps generalise to other situations and that:

  • helped to generate the challenge
  • helped to overcome it.

Solving 'problems' however, is not as clear-cut as a specific problem relate to communications.

I need more of VanGundy. Is he free from the OU Library? Or even an not too expensive download as an eBook to the Kindle and iPad. Despite admonitions to spend less time reading and more time addressing the practical side of Block 2, I feel I have to read on, to investigate an issue (oops, problem, I mean) that has bugged me for more than 25 years.

REFERENCE

Henry, J., Mayle, D., Bell, R., Carlisle, Y. Managing Problems Creatively (3rd edn) 2010. The Open University.

VanGundy, A.B. (1988) Techniques of structured problem solving (2nd edn), New York: Van Nostran Reinhold.

 

 


Permalink
Share post
Design Museum

B822 Block 2 Managing Problems Creatively

Visible to anyone in the world

The degree to which this block is practical Shocks; I am so used to reading and exploring thoughts and ideas. I may have got the bulk of this block's reading out of the way in 24 hours. It helps to be in a beautify cottage away from the routine and distractions of home; we're in Long Compton for a week, on the edge of the Cotswolds, where the children we born and where we lived for four years. I am rested: a pitch black night and so quiet it numbs.

For MAODE modules H807, H809 and H800 I offered up the week's activities per post. For B822 I may offer eight posts covering the 8 chapters with a selection of the activities that take my fancy. The big issue will be to select a real problem to tackle using these 'creative' tools (most of which feel like familiar territory having been part of the 'creative problem solving' community most of my career.

Meanwhile I have the little matter of a 50th Wedding Anniversary: an academic affair as she was a Sommerville language scholar and he a Balliol and Pembroke Philosopher and this as a good reason to celebrate their survival.

Amongst giants? I try not to say anything stupid.

Permalink Add your comment
Share post
Design Museum

Does the learning never end?

Visible to anyone in the world
Edited by Jonathan Vernon, Wednesday, 12 Feb 2014, 15:22

I introduce an 85 year old to an iPad, he wants one for what he can read, spots Engestrom's 'From Knots to Networking' and he doesn't look back.

Here he is taking a tutorial on Hegel some 50 years ago.

How the iPad works is less interesting than the subject matter. He takes to his first touch screen with little introduction.

He set up 'The School for Leaders' in Poland some 20 years ago and thinks he can use Engestrom's ideas; I bought this and a few other elearning related books.

Googling his name he stumblesupon a gallery of pictures of himself he'd never known had been taken and decides he wants at least one of these for his biography so calls his son over as the book is due to be published in the New Year.

Dr. Zbigniew Pelczynski makes for an interesting father in law; he's not the only academic in the house, art history, philosophy and politics are always part of the conversation between meals, walks and picking through bundles of papers and journals that sit in stacks around the house.

As my daughter is thinking about A Levels that includes History and Philosophy she is invited to sit with her grandfather so they retire to another room and listening in to bits of  it I overhear what by all accounts becomes her first tutorial. He has such a gentle touch, listening, showing interest in how she is schooled, what she knows, how she is taught.

I press on through Book 2 B822 and reach chapter 6. Through-out I think how I might apply the ideas.

Permalink
Share post
Design Museum

B822 TMA01 Away!

Visible to anyone in the world

You'd think I'd know this as I submit my first Tutor Marked Assignment of my fourth module towards a Masters in Open and Distance Education (MAODE), but when you think you have finished you haven't.

I would give NINE hours to the following:

a) Edit (to the parameters of the word count)

b) Referencing (everything)

c) Narrative flow, which can muck up (a) and (b)

Actually, my first edit had me bin the thing and start again, I'd written it like a letter to a Great Aunt, more of a blog post than the required report.

It has taken 12 or so of these, including EMAs, to feel comfortable with leaving things out, not simply writing succinctly, but dropping ideas that are weak or appear to be repetitive. My inclination is to leave nothing out.

An interesting exercise which will segue into the next two assignment and an exam in April. I feel I have a 'road map'.

Yes, a Christmas Break, but I'll use it first to catch up (I'm a week behind), then to get ahead.

On point c) it helps enormously to reference notes as you go along. Repeatedly I found I could search a quote or author in my own blog, which I use as an e-portfolio, and the correct reference was ready to be cut and pasted into the assignment.

On point a) I have been known to read the assignment out, record it, then listen to the play back. This can be painful as you find there are entire chunks of stuff in the wrong place, or an exercise you'd love to include is redundant. This pain slowly recedes as you feel convinced you have done the right thing by the assignment.

Mark prediction? New tutor, new topic? I never know, but somewhere between low 60s and high 70s.

On verra

Meanwhile, I've got bags to pack, a car to have a new battery fitted, then to load, then off.

 

 

 

Permalink 1 comment (latest comment by Georgia Stewart, Thursday, 22 Dec 2011, 12:05)
Share post
Design Museum

B822 TMA01 Another 4.00 am start

Visible to anyone in the world
Edited by Jonathan Vernon, Monday, 19 Dec 2011, 06:25

 

Orchards.JPG

 

See below for my explanation regarding the orchard, an idea I develop as a metaphor in relation to tertiary education.

I have a Tutor Marked Assignment (TMA) to complete

These early mornings are me, I feel like an undergrad with an essay crisis. But I'm not, and there is no crisis.

I'm on the home straight

The word count at 5,000 is way over but I'm confident that if I treat the entire thing like an exercise in Tweeting that I can make all the same points, and more while being succinct.

I will resort to bullet points

How easy is that to mark?

The frustration for someone who shares so much of his thinking is that I won't share the TMA. I may post notes, mind-maps, charts and images along the way but I'm not about to give others the chance to commit plagiarism, which I understand is a major problem.

Creativity, Innovation and Change (B822) has the potential, for me, of letting me figure out how to apply what I have gained from the Masters in Open and Distance Education (MAODE) in an innovative way i.e. how do you get ideas through. My context might be tertiary education, but could also be corporate learning, skills or training where there are bigger budgets, tighter briefs and close measurement of effectiveness.

As often is the case with these TMAs it frustrates me that I cannot demonstrate a fraction of what I have read, watched or listened to. That the block may have had 30 activities, but I can perhaps share four of these. I guess the tutor has to conclude that I could not express my thoughts, with the evidence provided, had I not done the work?

I'd prefer to submit an essay every week, or take part in an activity with the group every week, to know that through interaction I am being nudged along the right path.

Other reasons to get this out of the way: we pack to go on holiday tomorrow and last night I had to be rescued by the AA ten miles from home sad The battery has to be replaced. This, fortuitously, happens before we leave, I wouldn't like to be stuck in a motorway service station with kids, dog and clobber. Thumbs up to the AA who got to us in twenty minutes and fixed the problem in ten.

An orchard is my metaphor for the Open University

I started with a tree, which seemed apt as in 'The Tree of Knowledge' but from a business organisational stance I needed a metaphor that could translate. Metaphors do not have to be overly scrutinised to have the desired effect, but if an individual tree is a module then an orchard is a qualification and the fruit on these trees are the products that students pick. Each season a new presentation. Taking this thinking into the real world I have been spending time at a local Orchard in East Sussex that has had to diversify over the last twenty years and has done so successfully.

What do you think?

a) about the value of metaphor (big in H800)

b) about the metaphor I have chosen about the institution we all love?

Permalink 6 comments (latest comment by Jonathan Vernon, Monday, 19 Dec 2011, 23:41)
Share post
Design Museum

By the River Ouse, Southease, East Sussex

Visible to anyone in the world

DSC02787.JPG

Taking a break from a TMA deadline I find a combination of walking the dog and taking pictures just about enables escape; of course, I return to the desk with more ideas then I had when I left.

 

Permalink 1 comment (latest comment by Ingrid Snow, Sunday, 18 Dec 2011, 10:43)
Share post

This blog might contain posts that are only visible to logged-in users, or where only logged-in users can comment. If you have an account on the system, please log in for full access.

Total visits to this blog: 13607421