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H800: 41 WK5 Activity 2. The Medium is the message

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Edited by Jonathan Vernon, Sunday, 10 Feb 2013, 17:07

I struggle with McLuhan's point of view  because it can be argued in many ways: is he saying that the message is controlled by the affordances of the medium or by the people running the shows? Or both? And in plenty of country's the medium was/is state controlled. While in the US it is controlled by the advertisers. TV lends itself to a certain form of expression; historically there have been and are producers who create TV magic and get the format right, though there are plenty of experiments too that kick against what is possible and an audience will tolerate.

A shift to YouTube is fascinating. I watched the Japanese Disaster's play out live, first on BBC 24hr News, then CNN, then best of all Japanese TV with English voice over NHK all on Freeview. I thought, having sat through IRA bombs and 9/11 that these feeds were the best source ... the closes to being there. My son was getting this on YouTube diretly from people's SmartPhones 'on the ground'. For the Libyan crisis I am taking Twitter Feeds and watching Al Jexera.

The point I feel is that each medium offers different possibilities: print, radio, TV and now online. Everyone is their own producer/director if uploading from a Flip camera or SmartPhone. However, artists will come through. Within the communities that we become a part of there will be someone who is more informed, better at expressing themselves or exploiting the platform. Watching a documentary on Japan my son curses the amateur video producers for not keeping the camera still as vast quantities of water smash into buildings and boats. Not meaning to be flippant but he's probably learning why locked off shots, from a tripod, work better.

From a learning point of view we are 'there,' the internet to a greater degree than print, radio or TV 'puts us on the spot. Is this not closer to reality, to being physically present, which is how historically (35,000 of human kind) we have learnt? By observation, participation and collaboration? Through mistakes and successes?

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My Mind Bursts

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Edited by Jonathan Vernon, Monday, 29 Aug 2011, 08:22

It is 10 years since I last registered a domain name.

Here I am

My Mind Bursts

It's the mirror of all that goes on here +

A good deal or reading and writing (fiction)

And in time a good deal more

Like my favourite blog entries of the last 12 years.

& Digital Marketing

 

 

 

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H800: 40 From Teams to Knots - Engeström

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Edited by Jonathan Vernon, Friday, 28 Sept 2012, 14:25

When flummoxed and interested in equal measure I buy the book.

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An article won't do. I need to understand the person's argument more fully. Written some 10 years on from the article we are looking at in H800 'From Teams and Knots' may benefit from Engestrom having had 10 years teaching at a US university.

Can I read it in 24 hours though? (and take notes)

Reading the sample champter on my Kindle I am immediately taken by the author's interest in teams in industry, in particular in car manufacture and the work of Jones et al in Lean Production in the 1990s. For four or more years I was spending three weeks out of every four videoing the development of lean production at UGC. An author who made no sense on first reading, I suddenly find has a great deal to say about something with which I am familiar.

 

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H800: 40 Expansive Learning and Engestrom

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Edited by Jonathan Vernon, Friday, 28 Sept 2012, 14:24

 

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I've taken this, from Engestrom and considered this as the interplay between SIX people (or groups) - or a mix of the two. Six people who are bringing to the discussion their different backgrounds and ideas in order to address a topic. At arm's length, the objects, the ideas, views or knowledge that they have begins to take on an identity of its own.

 

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'Expansive learning is based on Vygotsky, though three times removed; it implies that we learn within activity pockets as individuals and groups. The interplay between these groups are the consequential objects of learning that in turn transmogrify in the presence of other objects. Solving problems, dealing with contradictions, may come about as these learning systems slide or shift'.

Amyone care to comment?

This is my take on a topic that has taken me through the briar-bush and out the other side. Has the struggle been worth it. The challenge I feel I face when reading papers such is this is how to make the subject matter comprehensible to the non-academic, I challenge I throw down to every academic: it is possible to make yourselves understood by the majority, rather than a minority.

REFERENCE

Engeström (2001) article, Expansive learning at work: toward an activity theoretical reconceptualisation

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Interacting activity systems: Engestrom

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Edited by Jonathan Vernon, Monday, 5 May 2014, 06:26

 

1). What kind of theory of learning is offered by classic activity theory?

A single activity system unit that works upon an object and delivers an outcome

2). What are the five principles of current activity theory? According to Engeström:

  1. A collective, artifact-mediated and object-orientated activity system, seen in its network relations ot other activity systems, is taken as the prime unit of analysis.
  2. Multi-voicedness of activity systems. A community of multiple points of view, traditional and interests.
  3. Age and history
  4. Contradictions as sources of change and development - accumulating structural tensions within and between activity systems.
  5. The possibility of expansive transformations.

3). What is the problem with the ‘standard’ theories of learning that expansive learning addresses?

Standard theory equates to lasting behaviour change whereas expansive learning considers a sideways shift of the entire activity system.

 

created using Art Pad

I was thinking in terms of trying to boil two pans on water on one hob; the flames between the pans cause more conflict than harmony. Shift both pans to the left or right and the heat is under each activity rather than between them.

I'll get out a pad of paper and try some more of these.

4) What is the criticism that Engeström makes of the apprenticeship model of learning?

Doesn't permit the development of original thinking. (I disagree. It depends on the person you are apprenticed too. Think of the many great artists who learnt their craft under a great master, then broke loose).

In relation to e-learning or are we calling it technology-enhanced learning here I fully recognise the value of participation, letting go of your thoughts and therefore being one of these 'activity systems' so that a shared 'third object' (Engestrom, 2001) as it were, moves forward.

The best colloborative work is like this, my experience being those video production, often drama based, that require multiple inputs from people with very different, and specific talents.

I've gone on to try and express the Engestrom diagram in 3D, and drawing six activity systems ... i.e creating greater complexity to begin getting closer to the highly complex reality and in turn a different diagram/illustration entirely.

 

REFERENCE

Engeström (2001) article, Expansive learning at work: toward an activity theoretical reconceptualisation

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Joining the Open University Business School

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Edited by Jonathan Vernon, Saturday, 27 Aug 2011, 23:23

It has surprised me how much my mind has be thrown by this exciting prospect. Like so many OU students I'm now very much in the camp of having my mind in two places.  Of course, the MAODE is complementary and my working world will substantially be an online one.

So, with one major sports related e-learning project set to one side and my head engaged in OUBS matters I return to contemplating 'Expansive learning.'

 

Activity Theory

I've decided that my problem isn't with the thinking, but with how it is expressed. I've therefore taken this model and set it up with chess pieces on a table. I need to visual people, objects and concepts rather than giving them titles or symbols. Some years ago when developing a project I got permission to spend an hour at a local youth theatre and I had the young people walk through and improvise the roles I was trying to form into a video script.

 

Where there's a budget to do so it pays to hire a designer, visualiser or art director such as David McCandless.

 

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I wish academics, like copywriters in advertising, would work with art directors or designed, anybody who can better visualise what they have in their minds. There is more to sharing knowledge than text and diagrams. Where I also struggle is where these diagrams take on the attributes of science-fact, when they are simply models - one means of sharing a concept where there are plenty of others.

How often do you hear people say 'I see what you mean?'

Perhaps the best was to express Activity Theory would be as a podcast, to explain it without any image allowing each person to visualise it in their own way. Now there's a challenge.

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Visit to OU Milton Keynes

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A month ago I met, for the first time, someone I first got to know online; this having blogged since September 1999.

On Friday I paid a visit to the campus of the Open University which means after 13 months I get to see where this is all coming from (and where it might all lead?)

I arrived in very good time.

I've been to Milton Keynes before. I was lost for 45 minutes going up, down, and around and around all the around around abouts.

My first impressions? Space 1999

Remove the series? A colony on the moon?

I was equally lost driving around a quiet campus a 7.15am. It struck me that with the exception of the incongruous Walton Hall set in the middle of it all, and the Church, that each new wave of building was competing to be of the age. So we have the best (or worst) of each era: 60s, 70s, 80s, 90s set out in ample space (very un-English).

With ample parking.

I parked up and fell asleep. (I'd been driving for 2 hours 45 mins). I woke to find every space in the car park taken.

How everything else pans out we'll have to see.

I had an interview with one of the faculties; should I be saying which?

Perhaps that would be presumptuous. I'll take this conversation to another blog for that.

It was a positive and experience. Doing an OU course can be transformative, I would and could make studying a regular part of my working life, feeding what I study in my own time directly into the work place.

I liked this last 13 months to having the embers in a fire given a shaken; there are sparks and heat once more.

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Digital Parent - neither Natives nor Immigrants

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Edited by Jonathan Vernon, Saturday, 28 Jan 2012, 15:52

I've been taken in by and am now set against the idea of that there is a generational difference when it comes to use of technology - yes those starting university today clearly have different experiences with the kit than we/I did (I was at Oxford in 1981-84).

The computer was in a lab. My Dad had a Microwriter. By 1985 I might have had an Amstrad and a pager.

My point with this Digital Natives thing is that the term was coined without foundation. It is now being debunked. How come the academic instituions went along with it? Had this faux pas occured in the sciences propper rather than social sciences the ho-ha would have featured on the Today Programme.

This isn't a red top newspaper or titletattle on local radio, so why get taken in by the hyperbole.

Anyway, the OU research folk have been busy these last few months releasing all kinds of papers on the theme. Here are some of them.

It is has never been generational.

'Our research suggests that we should be cautious about distinguishing a specific generation because although there are age differences there are additional factors differentiating students, specifically gender and disciplinary differences. We find significant age related differences but we are reluctant to conclude that there is a clear disconnection between a Net generation composed of Digital Natives and older students.' ( Jones and Ramanau, 2010)

Read these for more

Jones, C and Ramanau, R (2010)

THE NET GENERATION ENTERS UNIVERSITY: WHAT ARE THE IMPLICATIONS FOR
TECHNOLOGY ENHANCED LEARNING? UK Open University, United Kingdom

Jones, C A new generation of learners? (2010) The Net Generation and Digital Natives

Jones. C and Healing, G (2010) Net Generation Students

 

 

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H800: 37 Communities of Learning

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Edited by Jonathan Vernon, Wednesday, 17 Oct 2012, 04:44

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11th century Bologna

We've had a thousand years of learning based on being somewhere. Location mattered for the teachers (Masters) and the libraries.

21st century Cyberspace

We've had a decade of learning that still relies on community, but we can be anywhere (within reason) we like. Broadband Internet access matters. We are guided through the resources by a mixture of people and artifacts. A good deal of it is a pot-lunch at best, with people bringing something to the table, a smorgasbord at least, where we help ourselves.

One part of the community has not changed one jot - like minds gathered to talk, whether like this, through our finger-tips and a keyboard, but best of all in a live synchronous meeting.

These should be made compulsory.

No everything can be what we want, when we do or don't want it. We have to submit papers, We have deadlines. Why not this? Better still bring in the online viva - I've had one twice, the Job Interview across the Atlantic via Skype.

Have things changed that much?

Our minds are the same? Our desire for compassion, to be heard, to contribute, to be recognised even rewarded. We crave friendships, we make mistakes, we learn or don't learn from these, many of us marry and raise kids and grow old, have ideas, good and bed, published or not.

Life will go on, with or without the e-learning?

Will it be a better life?

I suspect not, just different.

Where is all the Leisure Time we were promised in the 1970s.

We have become slaves to the technology, being measured and observed as we tap out our lives, and machine-like we could be judged on how many words, and where these words appear and how often and who often reads them, measured in click-throughs, and page views and other site analytics.

A decade ago I envisaged my then infant children studying six A'Levels then two degress - simultaneously. To differentiate yourself maybe this becomes necessary and possible.

I've come across people hear studying TWO degrees simultaneously.

Perhaps this cross-fertilization will generate new ideas - or ware us down by the need to compete.

On verra.

 

The BBC offer references. Not only can you listen and take notes, and listen again, but you can then follow it up with further reading. I liken this to a wrap. The main meal comes from the OU canteen every day.

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Does the educator do this for free?

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Edited by Jonathan Vernon, Wednesday, 16 Mar 2011, 21:52

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I like the nurturing metaphor, but in this image the educator would ultimately benefit from the achievements of what he grows. The best we have are alumni making donations to their college, taxes and of course the fees they may (and now do) pay.

Where does Open Source come into this?

Giving something away for free to attract interest, to develop future candidates for the 'main course' as an undergraduate or post-graduate.

Or if industry pays?

KMPG are sponsoring school-leavers through university at Durham and Birmingham. This model, used by the Armed Services and now firms of Accountants. Who next? PriceWaterhouseCoopers, P&G, M&S, Investment Banks and Advertising Agencies? Pharmas like GlaxoSmithKline. Hi-Tech and Low-tech businesses? What about getting my daughter sponsored buy Tumblr (she lives on it), or my son on Facebook.

 

 

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H800: 36 Further Reading ...

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Edited by Jonathan Vernon, Saturday, 28 Jan 2012, 14:26

Further reading and distractions. Several I'd recommend here for H800ers and H807ers and H808ers. In deed, anyone on the MAODE.

A couple reveal other interests (Swimming, History) as well as business interests (Digital Marketing/Social Networking)

 

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I just craved a read, cover to cover, rather than all the reports and soundbites. At the top of my list for relevance is the 1994 translation of Lev Vygotsky from a book that was originally published in 1926 - highly relevant to e-learning because perhaps only with Web 2.0 can his ideas be put into action. Also Rhona Sharpe and Helen Beetham (eds) on 'Rethinking Pedagogy for the Digital Age', just the kind of thing we read anyway, just valuable to read the entire collection as there is a pattern, a train of thought you follow through the book with an excellent introduction to each chapter by the editors. Others? Several on the corporate side, impressed with Larry Webber. Several practical if you are teaching and want loads of 'how to' e-tivities. Don't touch Prensky - inflated and vacuous. I don't understand why or how come he is so often brought into conversations ... because he irritates people into speaking out?

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H800:35 Web 1.0 to Web 4.0

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Edited by Jonathan Vernon, Saturday, 28 Jan 2012, 16:01

I think Tim O'Reilly (2005) should have a say in this; did he not coin the term Web 2.0? Of course, we didn't know, at the time, that we were in the Web 1.0 phase.

It feels like trying to decide where the boundaries are between the Stone, Bronze and Iron Ages; indeed, the analogy is apt as both are about technologies. The latter over thousands of years, the former over thousands of DAYS.

I'm reading Larry Weber on Digital Marketing. He wants readers to think in terms of us currently hitting Web 3.0 with Web 4.0 on the horizon. His history doesn't serve him well. To my mind he wants us to think if 'new media' as Web 1.0. It wasn't. For the most part in the late 1980s and early 1990s we were just getting to grips with digital, with interactivity offline on Philips Laser discs, CDs then DVDs. I recall, painfully, trying to migrate interactive DVD content to the web c1998 ... the platform couldn't handle the file sizes. Anyway, this was when Web 1.0 began with the Web.

Isn't Web 2.0 really tied to the Dot.com Bubble Burst of late 2000/2001 ?

The industry began to think itself out of the mess and the possibilities shifted as broadband became common place.

So where does this leave us now?

Did people living at the time of the Bronze or Iron age really care? Imports gave a hint of what other cultures could do.

My thinking is that the shift is so great and so fast that we are entering Web 3.0.

But this isn't a board game, we aren't simply leaving one domain and entering another. For heaven's sake, we still have pen, paper, artillery, stone pestle and mortars, wooden rolling pins, iron tanks ..

Web 2.0 is Warner Bros teaming up with Facebook to deliver video on demand.

Web 3.0 will be want hundreds of thousands of people do with the content, because they sure as heck won't simply sit back and watch. The way they mash it up and share it then come up with something NEW, this is Web 3.0 behaviour.

Web 4.0

Larry Weber hints at where it is going. Your thoughts?

REFERENCE

O’Reilly, T. (2005) What is Web 2.0: Design Patterns and Business Models for the Next Generation of Software [online],http://routes.open.ac.uk/ ixbin/ hixclient.exe?_IXDB_=routes&_IXSPFX_=g&submit-button=summary&%24+with+res_id+is+res18497(last accessed 16 March 2011).

Weber, L (2009) Marketing to the Social Web (Second Edition) John Wiley & Sons.

(See Larry Weber introduce the second edition here)

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JISC 2011 on Open Content

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Edited by Jonathan Vernon, Monday, 18 Nov 2013, 11:34

I might be 275 miles away from JISC 2011 but when I heard my 'jj27vv' Twitter 'handle' used I felt as if I'd been transported to Liverpool. I certainly had to remind myself that I wasn't there ...

The question/s were to do with the use of Open Content, that there never was a blank sheet and that in something like a wiki a history of authorship is tracked.

 The resonses came from:

Amber Thomas, Programme Manager, JISC

Chris Pegler, Senior Lecturer, Open Univeristy;(Our Course Chair in H808 for a while)

Stephen Stapleton, Open Learning Support Officer, University of Nottingham

Vivien Sieber, Head of Learning and Research Services, University of Surrey

Tony Hirst, Lecturer, Open University.

This session and the others are available as podcasts.

Of most use will be the top tips for use of Open Educational Resources by each of the panelists.

 

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JISC 2011 ONLINE

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Listening, watching, clicking through slides at my own pace, following Twitter feeds, posing my own responses and even getting a 'Twitter' in edgeways.

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JISC ONLINE

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Made to think about Attendance

Because I couldn't. Somehow the technology or actions required to move from one hall to another overcame and IO found myself stuck in the same hall as the Keynote speech quite unable to figure out how to move.

Still, I could click through the presentation slides of Doug Belshaw and came up with my interpretation of attendance.

Attendance requires 'engagement,' it also requires 'effort,' which in simplest terms needs 'motivation' and a willingness to battle against barriers that you may come up against that in your personal circumstances are large or small. Today 'engagement' probably also requires 'collaboration', 'participation' and via blogs/social media etc: 'publication.'

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JISC ONLINE

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So glad I diodn't treck across the country to attend JISC 2011. The online experience is SUPERIOR to attending ... whilst I may not be able to network or go to stands, I can, from my kitchen table, happily view, grab, twitter, post notes on and so engage in future sessions/workshops ... while taking notes. It surprises me how much I can read, listen to, watch and write at the same time.

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Go see!

JISC 2011

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Blogging

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Edited by Jonathan Vernon, Monday, 14 Mar 2011, 15:53

This site had the right idea 11 1/2 years ago.

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Has everyone else been copying? A decade ago this was a novel way of doing things, where you all joined in, read each other's stuff.

It is striking that so much of this has the attitude of Web 2.0 an expression that was coined until 2001 or 2002.

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In this community pairing up with a designer was de riguer. There wasn't the expectation that someone would have the mindset and desire both to write and design. This form of participation has been lost with the development of free templates picked from galleries. You don't have a relationship with the designer for a start ... discussing what you would like and their suggesting what they can do.

And most profoundly of all, and better than anything I've come across since, you create and control your 'buddy list' and learn who, most importantly, is posting on a regular basis. Bird of a Feather do flock together ... the most important criteria of all is that those who write want to be with others who write.

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You learn to spend as much time reading and commenting on the diaries of others. You also learn to respond when they post, which you can do here.

I thought I was doing well to reach 10,000 entries. There are some who have 20,000. A group I established had some ground rules: minimum entry 1,000 words. This was to distinguish us from those who thought keeping a blog was about posting a single line.

Web 2.0 in 1999?

It has the hallmarks.

The profound shift we writers had to make was to stop posting copyright notices on every word we posted.  How often I've been plagiarised is another matter. Posting story ideas ... then not writing the story may be daft.

Join. Still free. Still there. Still loads of fun. Inventive. Open. Extraordinary.

And one of the few orginal online diary platforms around. Live Journal and Word Press followed some years after.

 

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H800: 34 Whereso art though, Webeo 4.0 ?

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Edited by Jonathan Vernon, Saturday, 27 Aug 2011, 20:49

For an H800 WK 5 activity I'm contemplating the transition from Web 1.0 to Web 2.0.

Meanwhile I'm reading a book that wants to move me on from Web 3.0 to Web 4.0.

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Is this akin to the Neanderthal form of teaching that was Modern History at Oxford, ending I think around 1702. My daughter is styding Modern History and takes in the Second World War - this feels like yesterday (though my parents were children during that war).

Web 1.0 and Web 2.0 is starting to feel ancient.

Web 3.0 is where it's happening.

Web 4.0 is where it's going ... until and only if we coin a different term to trump it.

Never has my head hurt so much, I feel like all the Dr Who's in one ... a person from each era contained in the same being, loyal to each, while desperate to be embraced by the latest think, very conscious that the religion of tomorrow is of more value that the beliefs of the distant past of ... well twenty years ago.

 

Dion Hinchliffe does it this way:''

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I'm uncertain which or what analogy to use, but if you are studying 'innovations in e-learning' how can what is going on right now not be far more relevant to the thinking of a decade ago, let alone a few years ago?

It's as if this is 1911 and we're style unsure (as they were) if heavy-than-air machines would get off the ground. H.G.Wells had his heroes in dirigibles.

 

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H800: Wk 5 Activity 2 Giving Marshall MacLuhan a massage

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Edited by Jonathan Vernon, Monday, 29 Aug 2011, 09:28

Thoguths on 'Speaking Freely', hosted by Edwin Newman4 January 1971 by PBS-TV in the USA.

I disagree with the premise that  ‘The medium is the message’ or ever was.

The 'Word' wasn't the book itself - its being a book... but the work (the words it contained), to think of it in terms of Bibles being printed 500 years ago.

We have an inclination to hyperbole, today was we go all Internet, just as McLuhan did over TV. And every generation does whether it's the train, car, telegraph, telephone or TV, pages, video-games or Smart-phones. H.G.Wells was like this - at least he had the sense to write fiction most of the time.

Perhaps it is human-nature to crave and celebrate 'advancement' and 'invention.'

Could someone ask a neuroscientist. V.J.Ramanchandran probably has a point of view. I guess courtesy of social networks I could have a message to him in ten minutes. Should I? To make the point? To have a definitive and authoritative answer?

The typo of message as 'massage' is apocryphal surely?

It was a time of social confusion … because everyone of McLuhan generation and cohort were taking LSD weren't they?.

McLuhan is an elusive character best understood for the thoughts he provoked rather than as the source of a consistent and coherent body of ideas. He sound likes Marc Prensky of ‘Digital Natives’ infamy or Douglas Coupland and ‘Generation X’ now reborn as ‘Generation Y’ which I’d like to call ‘Generation Why not?’

'The surge towards the future' (a hackneyed phrase) is not just associated with new digital technologies, such as Web 2.0. The ocean analogies continue with the 'wave of analogue mass communications symbolised by television and the shrinking of the world into what McLuhan named ‘the global village’.' Indeed, though more so than the 1970s the events of the last few days surely make us feel like a global village. I've switched from CNN to NHK a Japanese Channel that has a simultaneous feed in English ... it could be local news. It is local news if we are thinking in terms of a global village. It has taken forty years to come about. TV takes the images from SmartPhones ... though the Internet is getting much of this too.

Speaking Freely, hosted by Edwin Newman4 January 1971 by PBS-TV in the USA.

Transcript

People suddenly want to be involved in more dynamic patterns.

If this was what was felt in 1971, why is it still the mantra today? It is wishful thinking. Of course people want things packaged. They want to be spoon fed, from several sources. They are greedy for the choices of packages …

I disagree, consumers were being empowered, whether they were influenced by advertising or not (they were), they were not the less making choices.

Intriguing that we want the audience to be the producer, but only in so much as the producer interprets what they want then package it as a TV show.

Instant replay isn’t participation.

It is editing, then playing back in slow motion. This any other trick is firmly at the fingertips of the producer and in 1971 that of the Gallery Vision Mixer.

Commentators cannot help but reflect publicly on what so many quickly accept as the norm, the younger the audience, the more likely they are to consider it the normal modus operandi.

I thought watching CNN coverage 24/7 of the Japanese earthquake had me ‘there.’

I kept inviting my 12 year old son who was watching better footage free of the CNN ads on YouTube. Different generations, different means of consumption.

Old World, New World; His World, My World.

Watching how CNN collated the edited the material looking for the highlights was interesting. How they pimped it up into the mother of all trailers for news on the event touched on the distasteful, treating the event like a series of events from the American Football Series along with graphics, EFX and music. The events in Japan constantly interlaced with adverts … many of them tourist destinations such as Turkey. Incongruent.

If the medium is the message then I'm tired of the message that comes from TV if news like the Japanese earthquakes has to be packaged with such insensitivity and commercialisation. Shame on CNN.

I’d no longer think of editing TV as an artistic process as putting the car into gear at the traffic lights.

In the US they allowed the sponsors to alter their Football game, an idea that never caught on in the old world. A soccer game of four quarters? It isn’t water-polo.

Hints at what we have with SmartPhones, though people are as likely to be watching the news, a cartoon series, a movie or their favourite music.

I simply don’t accept, as someone at school in the 1970s, that at any stage students thought they were gaining control or wanted to participation in the production of learning process.

Things are packaged by those who know better for a reason – they know better, they are supposed to be the teachers, supposed to be the subject matter experts, supposed to be, and can be the only ones who know their audience, their class and can respond accordingly.

Sesame Street does show ‘the entire learning process in action and in the best advertising style’. Advertising works, or they wouldn’t do it. People are persuaded … and people can be persuaded to learn. I wonder what Marshall McLuhan would make of ‘In the Night Garden’ and the ‘Teletubbies’ – learning as entertainment, that is engaging and vicarious rather than the teachery/evangelically and now very dated Sesame Street.

We like to listen, laugh at or be taken in by commentators like Marshall McLuhan, with have our own generation, who get themselves known, on TV, publishing books. I even help them by mentioning their names, from Malcolm Galdwell to Marc Prensky, they are the Athenian Oracle. We should learn to dismiss what they have to say, rather than accept it, to look at the facts ... and if there aren't any to go and do some research so we understand what is actually happening, not what we would like to happen or think is happening.

The best form of participation I can think of regarding TV, no longer the family activity a generation or two came to love, is fighting over the remote control.

This and turning the TV off, rather than on is a form of participation. It's called doing something that doesn't send you to sleep which is partially the premise behind Ragdoll's 'In the Night Garden' by the way (whose your favourite character?)

 

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Blogging - cover to cover

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Edited by Jonathan Vernon, Friday, 2 Nov 2012, 08:26

It'll not come from one book, or two or many. Having blogged for 11 years and six months I should know some things. I share some ideas here alongside some thoughts from Argenti and Barnes's 2009 book 'Digital Strategies for Powerfurl Corporate Communications' that I have read cover to cover these last few days courtesy of Kindle.

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Digital Strategies for Powerful Corporate Communications

Blogs and social communities have sparked ‘a complete overhaul of the business environment, especially in the context of communication.’ Agenti and Barnes (2009:K168)

K = Kindle ... they don't give a page number. How could you in a e-Book?

Education is changing too, blurring the lines between school and the workplace, and encouraging workplace learning with distance learning specialists and online courses from members of the Association of Business Schools surely set to grow

The difference between web 1.0 and web 2.0 – observation versus participation, status versus dynamic, monologue versus conversation. Agenti and Barnes (2009)

What is most relevant to corporate communications managers is as relevant to other institutions, whether government, education or charity.

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You need to be using:

• Blogs (such as WordPress. Edublogs, Diaryland)

• Microblogs (Twitter)

• Social Networks (such as Facebook, MySpace)

• Video-sharing platforms (YouTube, Vimeo)

• Search engine marketing and optimization

• Corporate web sites/ online newsrooms

• Wikis • Mash-ups • Viral/word-of-mouth (WOM) marketing.

The trick is to find ‘a middle ground between a completely centralised and a wholly decentralised structure is the best way to maintain an effective communications strategy in today’s environment.’ K593

My take on this is that to succeed organisations need to be:

• Informed

• Engaged

• Responsive

• Frequent

• Authentic

• Relevant

• Appropriate

• Pithy

• Real (neither journalistic, corporate or academic in style)

• Understanding

• Passionate but not obsessive

• Media Savvy

• Connected

• Tooled up

• With a give, take, try anything and receive mentality.

• Tag it all

• Optimise out of habit

• Have fun, be playful with surveys, questionnaires and polls.

The view Sir Martin Sorrell takes is ‘The more control you keep over the message, the less credible it is. And Vice Versa.’ Martin Sorrell (2008: K1520)

There are three skills sets required to take advantage of this:

1. Identifying influential bloggers 2. Building relationships with them 3. Engaging with them with the intent of receiving positive coverage

Points 1 and 2 was the experience I had in Diaryland.

Here from 1999 bloggers teamed up with designers, where the two functions were recognised as different, like the copywriter and art director in advertising. Here you could form groups and join groups, link to friends for a myriad of reasons, but best of, in the list limited to 70 friends you were/are updated constantly on the status – it helps to know that you’re in a group where people update regularly. It is largely from the community of those who write, that you find people who also read and comment, they are various consumers and emitters of content.

So much that I experienced here has migrated to other blogsites.

Things that work, as well as buddies and buddy updates, are the surveys and groups, creating engaging or fund questionnaires to share with others and forming groups too, where for example I set up lists for those to be the first to make 500, then 1000 and then 2000 entries … Fun too are the banner ads you can make and use to promote interest within the Diaryland community. Perhaps Andrew’s (its creator’s0refusal to allow advertising is what is causing a Diaryland demise.

‘Metaphorically speaking, RSS is the gateway drug of experiential online monitoring’. Agenti and Barnes (2009:K1183)

My view is GoogleAlerts does this better, it spread the net for you, whereas with RSS you need to have found the feed first. What is more GoogleAlerts feeds you snacks of information that are easy to consume, note, reference, keep, pass on or over.

In emails the authors interviewed Courtney Barnes and Shabbir Imber Safdar.

‘You need to understand that it’s not a cut-and-paste job. You need to participate in the conversation and adapt the content for the environment. ‘ Thus said (Agenti and Barnes (2009:K1159)

Look, listen and learn ... engage

To do this engagement is the first things, so blogs and Twitter, social networking and video, photographs … even some family history and reuniting with school and college friends. Then you tools like Technorati and Goole Alerts.

 

Technorati%20uses%20GRAB.JPG

 

Technorati

Google Alerts

Search out appropriate keywords

Joined Linked In too.

Having been engaged with four/five groups I made the mistake of joining and dozen and will have to drop most of these. Some post several times and hour 24/7 and I have ceased to see the worth of reading that much from one group, especially if the same question is being answered a thousand times. Managing this maelstrom is a task in itself, being alert to the new, dropping the redundant, buying into and out of the right people and places as their influence and quality of comment waxes and wanes.

Forrester Research on 90 blogs of Fortune 500 companies. June 2008.

Most company blogs are ‘dull, drab and don’t stimulate discussion’. • 66% rarely get comments • 70% only contain comment on business topics • 56% republish press releases or summarise news that is already public.

REFERENCE

Argenti P.A. and Barnes M.C. 2009 ‘Digital Strategies for Powerful Corporate Communications’ McGrawHill.

Sorrell. M (2008) ‘Public Relations: The Story behind a Remarkable Renaissance,@ Institute for Public Relations Annual Distinguished Lecture, New York, November 5, 2008.

 

Meanwhile I've got these two to read.

Kindle%20GRAB%20Social%20Networking%20and%20Social%20Web.JPG

 

And why books cover to cover?

I'm sick of snacking from a smorgasbord. I want a consistent voice, something up to date, that leaves an impression. A book does this for me, an article never does.

A year later

‘You need to understand that it’s not a cut-and-paste job. You need to participate in the conversation and adapt the content for the environment.' This said in Digital Strategies for Powerful Corporate Communications' Agenti and Barnes (2009:Kindle page 1159).

As I go through 33 months of postgraduate blog posts (the Masters in Open and Distance Education with the Open University), I stumble upon a great deal that some might call aggregation, but a year or so ago was linking and tagging.

In the module 'Innovations in e-learning' we were give a list of aggregating tools to try. Personally, the curator - and potentially their team, as in the real world of museums and galleries must surely add value above and beyond the mere pulling of content using a set of terms in an off-the-shelf bundle of software?

Over the last week or so since the meet up I have returned to various tools and tried new ones. I've gathered screen grabs and given it some thought - and largely concluded that as a result of this exercise I will be dropping them all in favour of reading a few choice blogs and receiving feeds from them - blogs where an opinion is expressed, you can leave a comment and expect feedback. At the heart of this is socially constructed learning.

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JISC 2011

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Edited by Jonathan Vernon, Friday, 11 Mar 2011, 07:49

Getting to Liverpool from Sussex is not as easy as a trip to London.

I wonder what other impacts on attendance there will be; £50 charge for everyone, £500 for corporates ... which rather suggests that NO ONE from industry is welcome, which strikes me as short sighted given that these people are the future employers of graduates and by default the paymaster for the Tertiary Institutions, directly so if they sponsor a chair or pay bursaries to students.

 

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I'll be along to this seminar and have already been in touch.

I grab it here more because of the gorgeous graphics. When images of every kind are forever popping up infront of my eyes on numerous screens (typically three) it is refreshing to find something that achieves its goal of grabbing the eye and appealing to that there is design consistency throughout the site - you start to feel you belong to landscape, that you've entered a well-loved garden.

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New blog post

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Edited by Jonathan Vernon, Thursday, 10 Mar 2011, 16:44

Forget the needle in a haystack, this is worse.

Taking feed from Google Alerts, Linked In to various groups and vicarious bookmarking relevant blogs and newschannels I now find I am skim reading 100+ topic specif emails a day.

My reaction to this is to work faster, to skim reader quicker to cut, paste or screen grab on a nod anything that I like but need to give more time to ... later.

Though I've never been a comodoities trader that is how I feel, as if all this information is shouting at me for attention. From the hubub something must be percolating upwards, some sense of shifts and movements. I feel like a guy with his ear to the ground listening for the tremors of Web 2.0 as it transmogrifies into Web 3.0.

If you can't handle Web 1.0 don't bother, you're approaching it from the wrong end. Start at the end and once you can keep up glance back at what went before.

And these are the text based conversations

I've had two hefty meetings today already that spun around personality types, behavioural issues, the changing landscape of learning (the complete demise of libraries both the physical kind AND the digital) as everything gets atomised and washed away into the digital ocean.

And how so much of what makes us human is translated into online behaviours but cannot and does not replace the need for social interaction if and where you want to 'make friends and influence people.'

We may do a lot online, we may do everything online, but a face to face meeting will always be more emotional charged and emotional responsive. Which matters. We have to negotiate our way through a life of emotional responses however objective we think we are or need to be.

For the third time in a decade I find my blog persons splitting and multiplying. I don't think I'll be able to handle, even if I lay out a set of hats I can put on and take off I just find that they all start becoming a blur with the danger that these are not silos. One has already converged as e-learning, fiction and reading which makes reasonable bedfellows. Like books on the same wall, though too easily like paper filed in the wrong folder.

We'll see. It will attract some readers, put others off and maybe intrigue my regulars who clearly find something of interest. Indeed I'd suggest that variety has its value however quixotic.

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h800: 34 Vicarious Learning (Wk Activity 4)

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Edited by Jonathan Vernon, Sunday, 13 Nov 2011, 10:32

There is no need for me to plug gaps - there aren't any.

There have been choices to make throough-out H800 wks 1-5. For the TMA01 we are to comment, 500 words each, on THREE activities (with a couple of exclusions which are required four the FOURTH part of the TMA).

Content to cover the ground and ill for the best part of three weeks I wasn't going to do my old thing of 'do everything' choose later ...

However, I thought this reading nmight be part of the 'compulsory' component on 'metaphor' in learning.

In fact, I find it a separate line of thinking entirely, far more pragmatic, and not even complemenetary to the idea of metaphor, though vital the thoughts we are developing on 'Acquisition' and 'participation' for the simple reason that this discussion wraps them up in one activity called 'Vicarious Learning'.

I found this diversion highly information, indeed so much so , that I feel without it I could not have come to my current level of appreciation of acquisition and participation, that instead of separate staged entities, they can be bound together in a single experience.

This idea of ‘vicarious learning’ has been popular with educational researchers as a topic since 1993 and originally formed part of Bandura’s (1977) work.

It is of course what happens all around – we learn by default, by observing others being taught, and either struggling or succeeding at a task or with a concept. Has human kind not done this always? You learn from your parents, siblings and peers, from uncles and aunts, elders and others in your immediate community and from any group or community your are sent to or put into in order to learn.

The suggestions it that ‘observed behaviours are reinforced’ … with a bias in favour of positive reinforcement of ‘good behaviour or outcomes’ rather than poo behaviour and none or negative outcomes. I wish I believed this to be the case and will need to see the research. There are always exceptions to the rule, people who pick up the bad habits and the way NOT to do a thing, or through their contrary nature deliberately go against the grain (though by doing so their formal learning would soon be ended).

Is observation ‘participation’ ? Surely it is?

Yes I learn as ‘one removed as it were’ from the interaction they are watching. Indeed, it is ‘acquisition’ too.

Reading this puts a wry smile on my face because of the way the language of e-learning has settled down, we come to accommodate phrases and ways of putting things that make sense to all in a less cumbersome fashion than this – it is the nature of language. ‘web-based generic shell designed to accept data from any discipline that has cases’.

The PATSy system looked at/looks at:

· Developmental reading disorder

· Neuropsychology

· Neurology/medical rehabilitation

· Speech and language pathologies

It is a:

· A multimedia database/resource.

· + virtual patients

· Clinical reasoning and diagnosis

‘Results showed that online interactions with PATSy were positively correlated with end-of-term learning outcome measures.’

It is helpful where students struggle to articulate their misunderstanding.

TDD (task-directed discussion)

Useful for reflection.

Especially to reveal what a student DOESN’T know, not what they DO know.

It provides:

· A multi-media database

· Discussion tools

· Reading resources

It operates:

· At a distance (does it say)

· On campus but working alone (clinical)

· As observers of learners and as learners themselves.

REFERENCE

Cox, R. (2006) Vicarious Learning and Case-based Teaching of Clinical Reasoning Skills (2004–2006) [online], http://www.esrcsocietytoday.ac.uk/ esrcinfocentre/ viewawardpage.aspx?awardnumber=RES-139-25-0127 [(last accessed 10 March 2011).

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How positive leadership spreads like a Mexican Wave

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Edited by Jonathan Vernon, Saturday, 8 Dec 2012, 00:01

How a ‘contagion of positive emotions’ from and of the right leader or teacher will greatly enhance the learning experience and project outcomes.

The problem is, you need to be there to get the vibe. I dare say parenting therefore has a huge impact on the developing child - nurtured or knackered?

But what does this say about the role of distance learning?

A bit, not a lot. Tutorials from time to time may pay dividends. We should stop being such e-learning purists and meet face to face when and where we can … at least online, if not in the flesh.

And before I go anywhere, thanks to someone for the link to this which I received in my daily maelstrom of Linked In forum threads, emails, comments and what not.

Advances in neuroscience may help us understand the internal mechanisms that enable some people to be effective leaders, and some not. Boyatzis (2011)

The leadership role is moving away from a “results-orientation” towards a relationship orientation. Boyatzis (2011)

People who feel inspired and supported give their best, are open to new ideas and have a more social orientation to others. Boyatzis (2011)

The difference between resonant and dissonance in relationships was tested, for example the difference between an inspired and engaging leader, compared to one who makes demands and sets goals.

While undergoing an MRI scan people were asked to recall specific experiences with resonant leaders and with dissonant leaders. When thinking about ‘resonant’ leaders there was significant activation of 14 regions of interest in the brain while with dissonant leaders there was significant activation of 6 and but deactivation in 11 regions. i.e. people are turned off by certain kinds of leadership. Boyatzis (2011)

The conclusion is that being concerned about one’s relationships may enable others to perform better and more innovatively– and lead to better results i.e. be an inspired, motivating leader, not a dictatorial or demanding one.

How therefore if running a course online does the course chair or a tutor engender these kind of feelings in their students?

The other lesson from this is to appreciate how quickly impressions of others get formed or the neural mechanisms involved.

First impressions count

They impact on how one person responds to another for some time to come. We are emotional beings, however much we’d like to control our behaviour.

The other idea is of ‘emotional contagion’ or ‘emotional arousal’ being picked up in the neural systems activate endocrine systems; that imitation and mimicry are important i.e. you cannot lead at arm’s-length – you have to be there, as must be your team, and by implication, where learning is involved, you students. Boyatzis (2011)

What you pick up in the presence of others is:

  • the context of an observed action or setting
  • the action
  • the intention of the other living being.

‘A sympathetic hemo-dynamic that creates the same ability for us to relate to another’s emotions and intention’ (Decety & Michalaks, 2010).

There are three implications of these observations Boyatzis (2011):

  1. the speed of activation
  2. the sequence of activation
  3. the endocrine/neural system interactions.

Our emotions are determining cognitive interpretation more than previously admitted.

Our unconscious emotional states arouse emotions in those with whom we interact before we or they know it. And it spreads from these interactions to others.

Research has suggested that negative emotions are stronger than positive emotions which may serve evolutionary functions but, paradoxically, it may limit learning. Boyatzis (2011)

i.e. where the teacher shows leadership that engenders a positive response the learning experience is increased (think of the fictional character played by Robin Williams in Dead Poet’s Society, think of Randy Pausch the late Carnegie Mellon Professor of Virtual reality) … whereas negative emotions.

From a student’s point of view if you have a teacher you do NOT like (or no one likes) this will have overly significant NEGATIVE impact on your learning experience.

So it matters WHO and HOW you are taught, not simply an interest or passion for a subject.

‘A contagion of positive emotions seems to arouse the Parasympathetic Nervous System, which stimulates adult neurogenesis (i.e. growth of new neurons) (Erickson et. al., 1998), a sense of well being, better immune system functioning, and cognitive, emotional, and perceptual openness’ (McEwen, 1998; Janig and Habler, 1999; Boyatzis, Jack, Cesaro, Passarelli, & Khawaja, 2010).

The sustainability of leadership effectiveness is directly a function of a person’s ability to adapt and activate neural plasticity. Boyatzis (2011)

The SNS (Sympathetic Nervous System) and PNS (Parasympathetic Nervous System ) are both needed for human functioning.

They each have an impact on neural plasticity.

Arousal affects the growth of the size and shape of our brain. Neurogenesis allows the human to build new neurons. The endocrines aroused in the PNS allow the immune system to function at its best to help preserve existing tissue (Dickerson and Kemeny, 2004).

I FOUND THIS PROFOUND

Leaders bear the primary responsibility for knowing what they are feeling and therefore, managing the ‘contagion’ that they infect in others.

(Is a disease metaphor and its negative connotations the appropriate metaphor to use here?)

It requires a heightened emotional self-awareness.

This means having techniques to notice the feelings, label what they are and then signal yourself that you should do something to change your mood and state.

Merely saying to yourself that you will “put on a happy face” does not hide the fast and unconscious transmission of your real feelings to others around you.

Leaders should be coaches in helping to motivate and inspire those around them (Boyatzis, Smith & Blaize, 2006).

But not any old form of coaching will help.

Coaching others with compassion, that is, toward the Positive Emotional Attractor, appears to activate neural systems that help a person open themselves to new possibilities– to learn and adapt. Meanwhile, the more typical coaching of others to change in imposed ways (i.e., trying to get them to conform to the views of the boss) may create an arousal of the SNS and puts the person in a defensive posture. This moves a person toward the Negative Emotional Attractor and to being more closed to possibilities.

What does say about parenting?

The role or the patriarch or matriarch in the family? And whilst your father may be an inspiring leader at the office, what if he is a nit-picking bore and a negative grudge when he comes home?

REFERENCE

Boyatzis, R. (2011) Neuroscience and Leadership: The Promise of Insights Leadership | January / February 2011

Boyatzis, R.E., Smith, M. and Blaize, N. (2006) “Developing sustainable leaders through coaching and compassion, Academy of Management Journal on Learning and Education. 5(1): 8-24.

Boyatzis, R. E., Jack, A., Cesaro, R., Passarelli, A. & Khawaja, M. (2010). Coaching with Compassion: An fMRI Study of Coaching to the Positive or Negative Emotional Attractor. Presented at the Annual Meeting of the Academy of Management, Montreal.

Decety, J. & Michalska, K.J. (2010). Neurodevelopmental change in circuits underlying empathy and sympathy from childhood to adulthood. Developmental Science. 13: 6, 886-899.

Dickerson, S.S. & Kemeny, M.E. (2004). Acute stressors and cortisol responses: A theoretical integration and synthesis of laboratory research. Psychological Bulletin.130(3): 355-391.

Janig, W. & Habler, H-J. (1999). Organization of the autonomic nervous system: Structure and function. In O. Appendzeller (ed.). Handbook of Clinical Neurology: The Autonomic Nervous System: Part I: Normal Function, 74: 1-52.

McEwen, B. S. (1998). Protective and damaging effects of stress mediators. New England Journal of Medicine. 338: 171-179.

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H800: 32 Wk5 Activity 1 Metaphor and Symbols in Learning

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Edited by Jonathan Vernon, Tuesday, 8 Mar 2011, 20:15

My first take on Saloman (1997) 'Of mind and media', ran to 3,800 words, my second take is still 2,800 ... (See below, it's my previous blog entry).

Now that I've devoured the text I'll consider the questions.

Do you prefer certain forms of representation to a greater extent than others?

1. The only kind of learning that matters is learning that works. This will vary by context, content and desired outcomes. A piece of chalk on a blackboard is learning, as is Avatar. The first might cost $1, the latter $200m.

If so, why do you think that is the case?

2. We cannot always indulge our differences. I dare say the best education might be privileged and historically at home with a governess then a tutor. Personalisation by yourself, aided by parents/siblings peer pressure and your school/institution is what e-learning offers via social networking, forums, YouTube, Tumblr, Facebook, Wikipedia, Google and all the rest of them.

Does this preference apply to everything you attempt to learn?

3. If I am motivated to do so I will do more than watch the TV programme or catch the radio show ... I will do more than buy the book (or books), I will do a course, join a group, get a qualification. It is progressive, exploratory and stepped; it ends in your head, and may begin on your own but is often best developed with others. Though ask a successful author how they developed their craft skills or how they now work and I doubt they say they do it as a group/collective in a writer's group.

Or does it vary from one type of learning task to another?

4. Whilst certain approaches, if there is a choice, do lend themselves better to certain ways of doing it, any learning is defined by the candidate's motivation to learn and what is available, let alone their individual circumstances. I do think that challenging someone to learn might deliver a better outcome than spoon-feeding or mollycoddling. I learnt to deliver a baby when I had to, I had about five minutes to read a very short chapter on 'home delivery'. I learn to sail when it went wrong and we escaped drowning. I learnt to make training films by making mistakes (and putting them right). I once saw a production of Sleuth that was performed in front of the curtains with none of the pyrotechnics or gadgets ... in this simple form it was more engaging. i.e. I am going back to the story told around a campfire, perhaps with a song. This is how to enjoy Beowulf rather than as a movie.

Does the article make you think differently about what you do?

5. The article irritated me. It is 4, 800 words long. The first half could be removed entirely. Editorially I would have put a line through the waffle and a red line over disagreements. I have a paragraph of what I'd fix that I'll post in my blog. It should have been edited to improve what is poor writing. However, it is this disagreement and the 'mistakes' that have rattled me and so got my attention. How therefore to create a tussle with the text or concepts? They do it at Oxford, it's called a debate.

To what extent do the technologies available limit the learning and teaching possibilities in terms of forms of representation?

6. The technologies are not the limiting factor, they are only possibilities. The limiting factor is the author of the learning - bells and whistles do not improve a lesson if the teacher hasn't a) got an idea b) prepared a 'script' that has some chance of success.

Can you describe any specific examples of how different forms of representation are an important influence on teaching and learning situations with which you are familiar?

7. In H808 we did a group task that had to end with a presentation/representation of some kind. We had powerpoint presentations, and videos but to my surprise as I had doubted it would work one group did a poster that was rich, comprehensive, inventive, memorable and in one shot said it all - indeed with the flows and movement of information about the page I'd even described it as interactive. i.e. Keep It Simple, Student. I've been using a Kindle poolside to show swimmers pages from the 'Swim Drill Book'. It has proved extraordinarily effective.

To what extent do assessment methods constrain or privilege certain forms of representation (for example, how much does a written examination reveal about a learner’s competence in communicating effectively in a second language?).

8. Testing is more vital for the learning process than as a test to achieve a grade, pass or mark. But of course assessment is crucial for the sake of credibility and to have something to open a door to work. A written test tests someone's comprehension of the language and confidence/ability with this language first. Interesting for the last year I've been feeding my learning back to a national sports organisation. I have been fairly critical of a written test for sports coaches as it is at odds with the way they learn and what they do ... it was dropped from the curriculum last week. I had read during H807 or H808 about how the thing to be taught, the approach to teaching it and the way it is assessed should all marry up. i.e. to teach someone to dive Kate are they ever going to have to go near or in water? Of course they are. At what point does their reading or writing skill hinder their ability to qualify? If you want to learn to sail someone had to give you the helm; my father would never do so! I went off and did a course without telling him so that should he fall over board I'd know how to get back to shore. The ultimate tests I have windsurfing and skiing have been where errors would be fatal ... though I'm not suggesting a test should be a life or death matter, though it wouldn't half concentrate your mind.

Finally, I spent this morning with a colleague/friend who did an e-learning diploma with Sussex University.

We shared favourite e-learning websites and the ones we hated the most. I came away rather depressed by the awfulness of many, their formulaic approach and dreadful written and spoken English - there is a lack of craft skills. I think these things have been designed and created with the context in which the learning will take place in mind or the multiple opportunities people can and will find to engage with a task or topic. Personally, I like to hear and see it from several sources, good and bad, then give it a go several times ... and in time form an opinion having done what I'm doing here and did this morning over coffee - batting it about.

We liked Spaced-ed and can see what they are doing with Qstream ... though our own e-learning will naturally engage even more than these!

I came away with key ideas such as: metaphor, variety, mistakes, context, relevance and participation.

REFERENCE

Salomon, G 1997, 'Of mind and media', Phi Delta Kappan, 78, 5, p. 375, Academic Search Complete, EBSCOhost, viewed 8 March 2011.

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